Movilización Comunitaria, influyentes claves y usuarios de recursos. To Instructor This format should be the first page of each unit Create your own instructor notes here Read the relevant course content sections to help you arrange your talking points Be sure to address all points in slide or already listed in this notes section Movilización Comunitaria, influyentes claves y usuarios de recursos.

Movilización comunitaria como una parte de tu campaña Key points Learning objectives Consistently articulate various reasons why community mobilization matters. Identify the overlap between the goals of your campaign and the issues that generate passion and a desire for change in the community. Develop a plan for mobilizing the community, drawing on the participatory approaches and tools that you have already learned. Plan for the use of ‘key influences’ and trusted sources in your program.

Actividad: ¿Por qué hacer movilización comunitaria? Propósito: Descubrir la importancia de la movilización comunitaria 1. Dividirse en grupos de 3 ó 4 participantes. 2. Lea la tarjeta de actividades que su instructor le proporciona y siga las instrucciones, evitando que otros grupos vean o lean su trabajo. 3. Sé creativo al crear la lista. Estas creando una historia acerca de los actores claves y puedes agregar lo que quieras para contar una mejor historia 4. Avísale al instructor cuando hayas completado tu lista. To Instructor: Refer to your Instructor Guide for all preparatory and implementation steps for this activity. Be sure to debrief the activity (see Instructor Guide)

¿Qué es la movilización comunitaria? Definición La movilización comunitaria empodera a individuos para que tomen acción y apoyen la facilitación del cambio de comportamiento. La buena Participativa Basada en analísis local La mejor Genera confianza Incluye e invita a organizaciones locales Slide Purpose To Instructor The purpose of this slide is to introduce and define Community Mobilization There are a number of activities that will let students consider this subject in more depth, these two slides are really just quick opener to ensure basic understanding of the term. Quickly ask students for a definition of community mobilization Key Point Explain that there are two key characteristics : participatory and asset based. Give examples Participatory- the community is not told what to do, it must have input to what the action will be Asset-based - One of the assumptions behind a community mobilization approach is that every community has all the resources (natural, human, political) it needs for creating healthy conditions. Ask students to give some examples. If they give an example they should be able to explain how it is participatory and how it is asset based. Make sure they can explain why the following are not community mobilization Environmental education materials (because it just sends a one way message,) A pre-designed initiative that does not include reaching out to community members [add a few examples] Suggestions create examples of each (participatory and asset based) that are locally relevant Read course content Why Bother with Community Mobilization

"Sé el cambio que quieras ver en el mundo." To Instructor Some examples of participatory, are Appreciative Inquiry/AI (for more information: http://appreciativeinquiry.case.edu/), Participatory Rural Appraisal/PRA (for a great article by a leading author, see http://www.childsurvival.com/connections/Chambers-AnalysisExperience.doc ), and Community-Based Resource Management/CBRM (insert hyperlink). Replace quote with something that makes a similar point regarding the power of community mobilization Mohandas Gandhi

¿Por qué hacer movilización comunitaria? Juntos podemos hacer más Movilizar la comunidad cambia condiciones locales que también apoyan los objetivos de la campaña Se basa en los recursos de la comunidad y no necesariamente depende de externos Provee empoderamiento y cambia usos y costumbres To Instructor: Refer to your Instructor Guide for all preparatory and implementation steps for this activity.

¿Qué entendemos por comunidad? Diferentes tipos de comunidad Pescadores Autoridades Familias de pescadores Población en general Escolares Visitantes Otros Slide Purpose To Instructor The purpose of this slide is to introduce and define Community Mobilization There are a number of activities that will let students consider this subject in more depth, these two slides are really just quick opener to ensure basic understanding of the term. Quickly ask students for a definition of community mobilization Key Point Explain that there are two key characteristics : participatory and asset based. Give examples Participatory- the community is not told what to do, it must have input to what the action will be Asset-based - One of the assumptions behind a community mobilization approach is that every community has all the resources (natural, human, political) it needs for creating healthy conditions. Ask students to give some examples. If they give an example they should be able to explain how it is participatory and how it is asset based. Make sure they can explain why the following are not community mobilization Environmental education materials (because it just sends a one way message,) A pre-designed initiative that does not include reaching out to community members [add a few examples] Suggestions create examples of each (participatory and asset based) that are locally relevant Read course content Why Bother with Community Mobilization

Cambio comunitario Individual Grupal Comunitaria Enfocar la atención de la campaña en cambio comunitario Enfocar esfuerzos en desarrollo, no solo en resolución de problemas To Instructor: the purpose of this slide is to emphasize to students the change of focus from individual to community and from problem solving to community mobilization Key Points create examples of each that are locally relevant Read course content on Community Mobilization as Part of Your Campaign

Arenas de acción Cambio comunitario Instructor Notes: See notes on previous slide Cambio comunitario Arenas de acción Modulo 3, Unidad 2

Actividad: Determinar la arena de acción de tu comunidad Propósito: Practicar el propósito y enfoque de las actividades de la campaña Acérquense a la cinta pegada en el salón Mientras el instructor hace preguntas, muévete hacia el cuadrante que mejor consideres Explica por que usas ese cuadrante To Instructor: Refer to your Instructor Guide for all preparatory and implementation steps for this activity. Be sure to debrief the activity

Actividad: Identificando el enfoque de la movilización comunitaria en un diagrama de Venn Proposito: Visualizar como los objetivos de tu campaña se traslapan con los intereses de la comunidad To Instructor: Refer to your Instructor Guide for all preparatory and implementation steps for this activity.

Preocupaciones de tu audiencia Metas de tu campaña Preocupaciones de tu audiencia Preocupaciones de tu comunidad

Movilización comunitaria en Pride Key points Learning objectives Consistently articulate various reasons why community mobilization matters. Identify the overlap between the goals of your campaign and the issues that generate passion and a desire for change in the community. Develop a plan for mobilizing the community, drawing on the participatory approaches and tools that you have already learned. Plan for the use of ‘key influences’ and trusted sources in your program. http://www.youtube.com/watch?v=gnwNgssZq9M&feature=g-user-u&context=G2e962a1UCGXQYbcTJ33a-IwkI5TIqhffuaCbH9TYgb4UkGryHl54 http://www.youtube.com/watch?v=CICOmBiH0Zk&list=UUh9mX7ROx5LLuzWx4jpf79g&index=3&feature=plcp

Recursos de Movilización Comunitaria en Rare Planet ¿Cómo las actividades Pride movilizan a la comunidad hacia los cambios de comportamiento deseados? Recursos de Movilización Comunitaria en Rare Planet Paginas de Rare Planet Grupo Roncesvalles Loreto Tequila Las Cruces Farallones Ron San Pedro Mártir Yanuncay Whiskey Tilacancha Chinchipe Vodka

Hacia donde puede empujar la movilización comunitaria en campañas pesqueras y de desarrollo costero La comunidad promueve que autoridades tomen decisiones que faciliten el desarrollo pesquero sustentable. La comunidad promueve el orgullo de sus pescadores que empiezan a desarrollar actividades pesqueras sustentables Otras opciones donde la comunidad pueda impactar el cambio de comportamiento de tus audiencias

Campaña Cardumen Población Pescadores Autoridades

Actividad: ¿Cómo las actividades Pride movilizan a la comunidad hacia los cambios de comportamiento deseados? Reflexión: ¿A qué audiencias se enfocaron las actividades de movilización comunitaria? ¿A qué procesos de la Teoría de Cambio pudieran estar orientadas estas actividades de trabajo con la comunidad? To Instructor: Refer to your Instructor Guide for all preparatory and implementation steps for this activity.

Actividad: ¿Qué puedo hacer para promover la movilización comunitaria en mi sitio? Propósito: Identificar estrategias potenciales de movilización comunitaria (comunidad que puede influir en tus audiencias meta) en tu sitio Reúnanse en parejas por sitio Llenen las hojas de trabajo Llenen un papelografo describiendo sus actividades de movilización comunitaria propuestas Participen en la reflexión de grupo To Instructor: Refer to your Instructor Guide for all preparatory and implementation steps for this activity.

Objetivos de aprendizaje obtenidos: ¿Qué es para ustedes la movilización comunitaria? ¿Cómo creen que pueda ser de utilidad movilizar a la comunidad en sus campañas¿ ¿Cuáles y cuantas estrategias potenciales de movilización comunitaria has identificado para tu sitio? Objetivos de aprendizaje obtenidos: To Instructor se this to summarize what was covered. Use next slide to trigger the end of unit dicussion – asking participants what their key take aways are.

Influyentes Claves y Usuarios de los Recursos en tu sitio de Campaña Key Points Learning objectives (Revisit) Consistently articulate various reasons why community mobilization matters. (Continue) Develop a plan for mobilizing the community, drawing on the participatory approaches and tools that you have already learned. (Continue) Plan for the use of ‘key influences’ and trusted sources in your program. Key influencers are individuals or groups that hold major sway with the public. They are people we hold in high esteem, people we trust, and in many cases people we desire to emulate. So who are these people who have power, trust, and influence over us? The answer to that question differs according to where in the world the question is asked. This session discusses some of the research about trusted and influential sources of information. You need to know which individuals and institutions are respected and trusted by members of your target audience at your site so that you can involve them in getting out the word of your campaign. They can play a key role in influencing people to adopt your campaign's messages.

Fuentes atractivas Fuentes confiables Fuentes poderosas Key Points Learning objectives (Revisit) Consistently articulate various reasons why community mobilization matters. (Continue) Develop a plan for mobilizing the community, drawing on the participatory approaches and tools that you have already learned. (Continue) Plan for the use of ‘key influences’ and trusted sources in your program. Key influencers are individuals or groups that hold major sway with the public. They are people we hold in high esteem, people we trust, and in many cases people we desire to emulate. So who are these people who have power, trust, and influence over us? The answer to that question differs according to where in the world the question is asked. This session discusses some of the research about trusted and influential sources of information. You need to know which individuals and institutions are respected and trusted by members of your target audience at your site so that you can involve them in getting out the word of your campaign. They can play a key role in influencing people to adopt your campaign's messages.

Influyentes Claves en campañas Pride Key Points Learning objectives (Revisit) Consistently articulate various reasons why community mobilization matters. (Continue) Develop a plan for mobilizing the community, drawing on the participatory approaches and tools that you have already learned. (Continue) Plan for the use of ‘key influences’ and trusted sources in your program. Key influencers are individuals or groups that hold major sway with the public. They are people we hold in high esteem, people we trust, and in many cases people we desire to emulate. So who are these people who have power, trust, and influence over us? The answer to that question differs according to where in the world the question is asked. This session discusses some of the research about trusted and influential sources of information. You need to know which individuals and institutions are respected and trusted by members of your target audience at your site so that you can involve them in getting out the word of your campaign. They can play a key role in influencing people to adopt your campaign's messages.

Lideres locales religiosos National politicians Políticos locales Influencias claves Lideres locales religiosos National politicians Políticos locales Familia Amigos Periodistas Medios Celebridades Otras autoridades To Instructor: The purpose of this slide is o get learners to concentrate on this next topic by having them first relate the concept of Trusted Sources and Key Influencers in their own lives. This need only take a few minutes. Ask the class what types of people or organizations do you trust? Show the list and ask them to take a moment to rank them on a piece of paper. Ask the same question about the other key influences in their lives (not just the ones they trust).

Actividad: Acercarse a fuentes confiables Proposito: Aprender como la confianza es un concepto importante Usando SurveyPro, identifica a individuos o grupos que representan fuentes confiables de tus audiencias metas. Produce una tabla con sus nombres Llena la hoja de trabajo To Instructor: Be sure you conduct this activity before you present content on types of commons Refer to your Instructor Guide for all preparatory and implementation steps for this activity.

En Pride, la comunidad en general es el principal objetivo de la movilización comunitaria CI, A y CC son impactados por la movilización comunitaria El 80% de las actividades Pride se deben enfocar en movilizar a la comunidad Los recursos locales no apoyan a la movilización comunitaria con eficiencia Los pescadores pueden ser un influyente clave negativo o positivo Evaluación I: To Instructor se this to summarize what was covered. Use next slide to trigger the end of unit dicussion – asking participants what their key take aways are.

Survey Pro, sin cruces, brinda información sobre influyentes claves Los influyentes claves no fomentan la movilización comunitaria En tu campaña debes considerar a la comunidad en general como audiencia meta Si, no es fundamental considerar los intereses entrelazados de tus metas, y audiencias Los CC y AP no son influyentes claves Evaluación II: To Instructor se this to summarize what was covered. Use next slide to trigger the end of unit dicussion – asking participants what their key take aways are.