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Transcripción de la presentación:

Construyendo cosas que valen la |

IDEA innovadora creativa escalable cool usable masiva $$$ exitosa distinta

“Most technology start-ups fail not because the technology doesn’t work, but because they’re making something that there isn’t a real market for”

Entonces…

VisionRealidad oportunidad

Scale Company Customer Creation Customer Validation Customer Discovery DeliveryDesignDevelop Agile Development Customer Development Solution: UnknownProblem: Unknown Hypothesis Experiments Insights Data Feedback Insights

How can we FAIL as FAST as possible?

Minimum Valuable Product (MVP): strategy for fast & quantitative market testing of a product or feature.

Product Management Como decido que construir?

80% foco en mejora de features existentes Tomando decisiones basadas en el comportamiento de los usuarios!

Tracking

Como saber que medir? Vanity Metrics Siempre crecen No son comparables Son un simple total No representan la salud del negocio Ejemplos: usuarios registrados, descargas, FB likes, Actionable Metrics Son comparables Conducen a la toma de decisiones En general son una relacion (ratio) basado en cohorts Contestan la pregunta: “Funciono el experimento?” Ejemplos: conversion rates, churn rate, retention rate

User Testing

A/B Testing

Key takeaways Todo es un experimento Definir y conocer el funnel es fundamental Atacar siempre el cuello de botella primero! Innovar = Creatividad + Validacion Encontrar la major version de cada uno

Oct 3, 17:30 - Building Awesome Native Apps with C# (Xamarin & Universal Apps)

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