Microsoft y la tecnología en el mercado actual del Retail Convergence 2010 4/1/2017 Microsoft y la tecnología en el mercado actual del Retail Victoria Charlo, t-mariac@microsoft.com Microsoft Dynamics ERP © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Desafíos de la venta minorista en todo el mundo Mayor uso de la tecnología Gastos de capital limitados Restricciones finacieras y de crédito Actitudes cambiantes de los clientes Crecimiento lento del mercado Mayor competencia y expansión global Aprovechamiento de múltiples canales Source: Martec International Ltd white paper: Growing Market Share in Specialty Retail, Brian Hume, April 2010

La evolución del entorno de Retail 4/1/2017 6:52 PM La evolución del entorno de Retail Patrones de compra Presiones de tiempo Estilo de vida digital Responsabilidad Socia y medioambiental MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Minoristas de especialidad 4/1/2017 6:52 PM Patrones de compra Buy One Get One Free! Ofertas y Descuento vs. Precio completo Marcas de la casa vs. Marcas nacionales Grandes almacenes vs. Minoristas de especialidad MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Estilo de vida digital Compra por teléfono Compra desde casa 4/1/2017 6:52 PM Estilo de vida digital Compra por teléfono Compra desde casa Compra en la tienda Redes sociales Investigación online Compra “On the go” © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4/1/2017 6:52 PM Presiones de tiempo La comodidad se aplica a la experiencia total de compra 12 24/7 Multi-canal Personalizada Interesante Consistente Alto contacto Autoservicio Producto disponible Precio satisfactorio Online Telefono 9 3 Tiendas Catálogo 6 MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Responsabilidad social y medioambiental 4/1/2017 6:52 PM Responsabilidad social y medioambiental Calidad del aire y del agua Producción “verde” Conservación de la energía Reciclaje y eliminación Productos “verdes” Condiciones de trabajo Consumidores concienciados Lo consideran cuando compran Influyen en la elección Aquellos dispuestos a gastar más los consideran más atractivos MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Respuestas del minorista El cliente es el centro Diferenciación de marca Experiencia de compra Premium, en cualquier momento y lugar, multi-canal Lealtad del cliente mejorada Personalizada, conveniente, eficiente, compromiso consistente Operaciones orientadas al cliente Personas, procesos y sistemas optimizados alrededor del cliente Comercio minorista proactivo Refinamiento continuo basado en un conocimiento profundo Filosofía de “agente de relación con el cliente” Habilitada por una visión única del cliente

Desafíos que impactan en el negocio Problema Solución Plataforma con capacidades integradas Soluciones puntuales Punto de venta Sede central (Retail HQ) Inversiones tecnológicas desconectadas, en silos ERP IT Business Agilidad empresarial y bajo TCO Alto TCO | Baja flexibilidad

Tendencias del consumidor Respuestas del minorista Experiencias conectadas para Retail Aplicaciones flexibles de Retail que permiten el cambio Tendencias del consumidor Patrones de compra cambiantes Estilo de vida digital Presiones de tiempo Conciencia social y medioambiental Respuestas del minorista Agentes de relación con el cliente Procesos orientados al cliente Comercio minorista proactivo Diferenciación de marca Lealtad del cliente mejorada Personas conectadas Información conectada Relaciones con clientes conectadas

Experiencia de usuario basada en roles 4/1/2017 6:52 PM Experiencia de usuario basada en roles Fidelidad y compromiso del cliente Capacidades offline Integración tecnológica y de producto Microsoft Sevicio de Pago para Microsoft Dynamics ERP Gestión avanzada de la cadena de suministro Gestión de tiendas Gestión de promociones Cálculo avanzado de precios Merchandising Multi-país/divisa Centros de roles, flujos de trabajos y alertas Escalable y adaptable MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Microsoft Dynamics AX for Retail 4/1/2017 6:52 PM Microsoft Dynamics AX for Retail Microsoft Dynamics AX for Retail Headquarters Microsoft Dynamics AX Core Functionality Enterprise Portal SCM Business Analysis Financial Management Human Resource CRM Store Systems Statement Settings Microsoft Dynamics AX POS Integration Item/Shelf Labelling Retail Configuration and Store Management Hardware Configuration Space Management Logistics Warehouse Distribution Marketing Loyalty Program Retail Sales Data Promotions Pricing and Discounting Global Voucher Customer Detail Microsoft Dynamics AX for Retail POS Transaction and UI Management Payment Processing Real-time Customer Updates RoleTailored UI and Security Real-time Loyalty Updates Global Returns Merchandising Replenishment Assortment Management Pricing & Offer Management Buyer’s Push

Visión de la solución completa de Retail Convergence 2010 4/1/2017 Visión de la solución completa de Retail Consumidores Empresas Quiosco Catálogo Web Tiendas Móvil Gestión del Almacén Sede central Retail Visibilidad de la Cadena de Suministro Finanzas Integración de la Cadena de Suministro © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Arquitectura única Valor único MS AX for Retail HQ MS AX for Retail POS Productos Departamentos Pagos Impuestos Ofertas Precios Descuento Diseño IU Plantillas Perfil de Hardware Perfil funcional 100% Back office de terceros POS de terceros Productos Departamentos Categorías Clientes Pagoss Impuestos Ofertas …. ~ 33% Productividad TCO Precios avanzados Descuentos avanzados Matriz de códigos de razón Grupos de producto Empleados Diseño de IU Plantillas Recibos de productos Kits Matriz Matriz de lotes …. Integración personalizada con cada oportunidad Mantenimiento y TCO superiores Inconsistencia funcional Capacidad limitada Modelo de datos coherente y control completo del bak office y de toda la actividad de las tiendas Información consistente, precisa y en el tiempo adecuado Una única versión de la realidad

Protección de la inversión y flexibilidad 4/1/2017 6:52 PM Protección de la inversión y flexibilidad Una solución de retail global capaz de ser implantada como una solución ERP completa (end-to-end) o como una solución de gestión multi-tienda integrada con un ERP existente o sistema POS existente AX POS Third-Party POS Third-Party ERP Dynamics Commerce Service AX Retail AX Horizontal AX Financials © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Diferenciación única de Microsoft Convergence 2010 4/1/2017 Diferenciación única de Microsoft Tecnología / Arquitectura / Disponibilidad Reglas de negocio/Modelo de datos consistentes AX Retail – Resolviendo la complejidad – Control completo de los datos Sencillez Basado en roles Experiencia de usuario – Familiar/ Informado / Eficiente Innovación y Visión Redefinición de la experiencia del consumidor Tecnología única, I+D © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Informes de Analistas para Microsoft Dynamics AX Convergence 2010 4/1/2017 Informes de Analistas para Microsoft Dynamics AX Magic Quadrant for ERP for Product-Centric Midmarket Companies, Gartner (Dic 2010) The Forrester Wave™: Order Management Hubs, Q3 2010 (August 2010) Magic Quadrant for Midmarket and Tier 2-Oriented ERP for Product-Centric Companies Christian Hestermann, Gartner – June 04, 2009 Market Definition/Description: Despite mergers and acquisitions, there are many ERP offerings for midmarket companies and firms deploying Tier 2 ERP systems. This Magic Quadrant evaluates products that have a global presence and are specifically tailored for product-centric midmarket companies with roughly 100 to 1,000 employees. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Microsoft como Retailer Convergence 2010 4/1/2017 Microsoft como Retailer © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Microsoft Retail Experience Center Convergence 2010 4/1/2017 Microsoft Retail Experience Center © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Convergence 2010 4/1/2017 © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.