¿New media? Lev Manovich It is responsible for one of the works of reference for the interpretation of the new media. “The language of new media (2001)” In the following slides, we can explore this interpretation Author: Jordi Bravo López (UOC- PAC Multimedia Graduate 2013)

Today we are in the midst of a new revolution media, involving the displacement of all the culture towards forms of production, distribution and communication influenced by the computer.

Today we are in the computer revolution

New Media

Manovich uses the term object to refer to the new media product

The computerization of the culture leads to the emergence of new forms of culture such as video games and virtual worlds and redefines which already existed such as photography and film.

«Interactive» call the computer makes no sense; It does not but affirm the most basic fact of computers.

Without focusing on categories known as interactivity or hypermedia, Manovich suggests a different principles of new media list.

Principle of numeric representation All new media objects, already are created from scratch on the computer or suffer a conversion from analogue sources, they consist of digital code.

Examples of numeric representation The process of digitalisation of any analog media to digital. Analog objects are converted to numeric representations. The creation of a primitive figure in 3DStudio Max. Created primitive figure is the representation of a mathematical formula..

Principle of modularity The object of the new media always presents the same modular structure acting separately or integrated into other new media.

Principle of automation

Example of the principle of automation La conversión automática de objetos 2D a objetos 3D. Estas conversiones se basan en la representación numérica aplicando algoritmos de conversión automáticamente a la representación numérica.

Principle of variability A new media object is not fixed once and for all, but it can exist in different versions, which are potentially endless.

Example of the principle of variability Las páginas web dinámicas son ejemplos del principio de variabilidad.

Principle of transcoding

Example of the principle of transcoding El correo electrónico es un ejemplo de transcodificación. Las propiedades antiguas del correo antiguo han sido ”infectadas” por la ontología informática.

Consequences of the principles of new media

In the universe of the new media the border between art and design is fuzzy, in the biggest cases.

Many of the principles of new media can find them also in the old media. But are not new media?

The emergence of new media coincides with a second stage of society media, which now cares so much access objects media that already exist and reuse them to create others.

Bibliography Lev Manovich. El lenguaje de los nuevos medios de comunicación. Editorial Paidós Comunicación 163.