La experiencia (móvil) de estudiante en educación Buenos dias ... Me gustaria empezar con una pregunta Pablo Langa Director, Mobile Business Development. Blackboard International

84 Esto ademas se corresponde con los patrones de uso de los dispositivos moviles

Del total del tiempo invertido en telefonos inteligentes, dedicamos el 80% a apps y tan solo el 20% a navegacion. Hasta aqui yo creo que ninguna novedad para nadie, pero cual creeis que es la respuesta del mundo de la educacion y de instituciones educativas como las vuestras a esta demanda de servicio de los estudiantes?? Creeis que estan contentos con la experiencia digital que les estamos proporcionando??

up to 3h a day 23 days a year look at it up to 150 times a day

66% ... distintos estudios nos demuestran que no. Este estudio de los eeuu el 66% de los participantes confirma que no esta satisfecho con la experiencia digital y de uso de tecnologia que le proporciona su institucion .... ... paremonos por 1 segundo, hablando de la imagen, marca, experiencia ... hay algunos ejemplos de compañias que nos pueden ayudar a descifrar en que situacion se encuentra la educacion superior con respecto a responder a la experiencia de sus actules y futuros estudiantes.

experiencia La suma de todas las interacciones que alguien tiene con una organización, producto o servicio (o institución educativa) In a very simple way we can describe experience as .... (slide) And why not, when we think about how we promote the brand and experiences in higher education we can draw some connections with the experiences we all have with commercial institutions. Let me give you some examples:

Anyone knows what this is? What type of experience are they promoting? Intersection of technology and design and art. Simplicity of use before cluttered interfaces, ect... And they provide that experience in everything they do

Anyone knows what this is? What is Starbucks promoting as their brand and what is the experience? Starbucks is a coffee house that cares about the coffee experience, ethics and sustainability. Amsterdam concept store with repurposed wood and bicycle inner tubes... not only that they send out a tweet when their in-house oven has warm cookies ready

We have looked at the example of 3 companies that deliver the experiences they are promoting and promising with their brands. Let’s take a look now at another company brand and experience

bobsutton.typepad.com/my_weblog/2012

Consumers build their own view of their brand and experiences

= marca imagen expectaciones experiencia So what do you think... are educational institutions more the example of apple,coca and starbucks ... or more similar to the united airlines example??

This is only a part of their interaction and experience

In education we traditionally got away with very poor digital experiences ... that is not happening any more.

It is a combination of both institutional services and academic services in the new vehicle that they are using to interact with institutions and with the world.

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Acceso nativo al aula desde el dispositivo móvil Aprovechando la infraestructura existente Interacción multimedia y colaboración con compañeros y profesores Evaluación de la evolución académica y noticacion inmediata de actualizaciones

- our team will take care of keeping on top of the fast pace of change in the mobile world. iOS5, 6, 7? Jellybean, Ice Cream Sandwich, Key Lime Pie? 101 brands of smartphone? Don’t worry. We’ve got you covered. - Our implementation team has worked with over 240 clients worldwide. They can help you put together an app targeted to realise YOUR mobile strategy. You will get your own implementation manager, so you have one dedicated point of call throughout the implementation process. - You can make changes to your app as many times as you like, for no extra cost. And all the time, taking advantage of innovations our development team are building into the product - also at no extra cost! - We can help you with everything from surveying student demand, to launch and marketing, to monitoring the usage of your live app.

- our team will take care of keeping on top of the fast pace of change in the mobile world. iOS5, 6, 7? Jellybean, Ice Cream Sandwich, Key Lime Pie? 101 brands of smartphone? Don’t worry. We’ve got you covered. - Our implementation team has worked with over 240 clients worldwide. They can help you put together an app targeted to realise YOUR mobile strategy. You will get your own implementation manager, so you have one dedicated point of call throughout the implementation process. - You can make changes to your app as many times as you like, for no extra cost. And all the time, taking advantage of innovations our development team are building into the product - also at no extra cost! - We can help you with everything from surveying student demand, to launch and marketing, to monitoring the usage of your live app.

Presencia institucional nativa en iOS, Android y Mobile Web Reutilizando datos y procesos existentes Nos ocupamos de la rápida evolución de la tecnología para dejar tiempo en centrarse en la experiencia educativa Innovación continuada - our team will take care of keeping on top of the fast pace of change in the mobile world. iOS5, 6, 7? Jellybean, Ice Cream Sandwich, Key Lime Pie? 101 brands of smartphone? Don’t worry. We’ve got you covered. - Our implementation team has worked with over 240 clients worldwide. They can help you put together an app targeted to realise YOUR mobile strategy. You will get your own implementation manager, so you have one dedicated point of call throughout the implementation process. - You can make changes to your app as many times as you like, for no extra cost. And all the time, taking advantage of innovations our development team are building into the product - also at no extra cost! - We can help you with everything from surveying student demand, to launch and marketing, to monitoring the usage of your live app. Central

Innovation and end to end service