Marcelo dos Santos Vicepresidente Aplicaciones Estrategia de Aplicaciones “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”

Vision y Estrategia de Aplicaciones

Prioridades de las Aplicaciones Procesos de Negocio Adaptables Gestión por Información Experiencia de Uso y Propiedad Superior

Proceso de Negocio: De la Campaña a la Cobranza Campaña de Marketing Fuerza de Ventas Automatizada Soporte Post-Venta Ingreso de Pedidos de Venta Inventario Despachos Facturación Cuenta Corriente Cobranzas Campaña de Marketing Fuerza de Ventas Automatizada Soporte Post-Venta Ingreso de Pedidos de Venta Inventario Despachos Facturación Cuenta Corriente Cobranzas At our Leadership Summit 2 years ago, Craig spoke about the changing world of enterprise applications and the transition to a focus on Business Process. PeopleSoft has focused on this within all of our applications. Today, there is a further evolution – today’s applications are being broken down into Services

Proceso de Negocio: De la Campaña a la Cobranza Campaña de Marketing Fuerza de Ventas Automatizada Servicio Post-Venta Ingreso de Pedidos de Venta Inventario Despacho Facturación Cuenta Corriente Cobranzas By breaking down applications in more finely grained services, you are able to reuse business logic and combine it into new forms, to adapt to your changing business needs. The white squares indicate the new finer grained business processes that are made available for other applications to use. Individual applications are now decomposed into services. Now lets look at how a business process really works. Servicios Modulares

Adaptable División In most cases, a mid-sized company or a division of a larger company used to do all of the work focused around a business process. This has changed.

Cambio: Cliente ingresa el Pedido Adaptable Cliente División With the emergence of the internet, customers can now access you directly via the web. Customer self-service is the order of the day. This started with Amazon and Dell, but its applicable to every business today. So this part of the business process has moved to the customer, it may be through a web interface you provide or for businesses, it may be direct access to your systems via a web service. Cambio: Cliente ingresa el Pedido

Cambio: Servicios Compartidos – Marketing, Adaptable Cliente División Servicios Compartidos Many companies are examining how they do business internally, if they have the scale of a multi-divisional organization they often determine that different parts of their business actually do the same thing, many times over and over and haven’t taken advantage of the organization’s scale or haven’t taken advantage of specialization. This can often times be infuriating to customers because each division acts and operates with different policies and procedures. The solution to this problem is a Shared Services organization – organizations that are set up to perform functions common across the organization – in this example, we’ve show: Marketing– email generation that should represent consistency company branding, and may require specialized expertise that individual divisions do not have. Billing – common billing, often into a consolidated bill Receivables – common receivables – common credit status, visibility across the entire organization. Another change might be Cambio: Servicios Compartidos – Marketing,

Cambio: Servicios Compartidos – Facturación y Cuenta Corriente Adaptable Cliente División Servicios Compartidos Many companies are examining how they do business internally, if they have the scale of a multi-divisional organization they often determine that different parts of their business actually do the same thing, many times over and over and haven’t taken advantage of the organization’s scale or haven’t taken advantage of specialization. This can often times be infuriating to customers because each division acts and operates with different policies and procedures. The solution to this problem is a Shared Services organization – organizations that are set up to perform functions common across the organization – in this example, we’ve show: Marketing– email generation that should represent consistency company branding, and may require specialized expertise that individual divisions do not have. Billing – common billing, often into a consolidated bill Receivables – common receivables – common credit status, visibility across the entire organization. Another change might be Cambio: Servicios Compartidos – Facturación y Cuenta Corriente

Cambio: Proveedor maneja Inventarios (VMI) Adaptable Cliente División Servicios Compartidos Proveedor If you take a look at inventory, many organizations are looking for ways to minimize or eliminate the inventory they have to manage. Over time, the concept of vendor managed inventory has emerged where the vendor is actually responsible for all of the inventory functions. This requires exchanging consumption information with the supplier, but it enables this organization to handle this function and reduce an organization’s costs and also get better service at lower costs. Another change might be Cambio: Proveedor maneja Inventarios (VMI)

Cambio: Entregas por FedEx, DHL, o UPS Adaptable Cliente División Servicios Compartidos Proveedor Shipping – who is really good at shipping and logistics? Well companies like FedEx, DHL, and UPS excel in these areas. Often times, they have capabilities you couldn’t even imagine of. You can make them part of the business process. Another change might be Externalización Cambio: Entregas por FedEx, DHL, o UPS

Cambio: Cobranzas Externalizada Adaptable Cliente División Servicios Compartidos Proveedor Outsourcing – most organizations are examining what they do well and what others to better. For those functions that are not strategic differentiators and where others do them better, outsourcing is an answer. You can move part of the business process to an outsourcer. Another change might be Externalización Cambio: Cobranzas Externalizada

Cambio: Proceso Optimizado Adaptable Cliente División Servicios Compartidos Proveedor Not all changes involve moving work outside of your organization. Through analytics, you can identify bottlenecks in your processes. You can identify areas where you have high costs. Areas for improvements. For these, you want to have the flexibility to optimize your business processes maybe different flows for different types of customers. What is clear is that the rate of change keeps increasing and the need for speed, flexibility and adaptability to change is becoming more important. The Conference Board, an organization providing research for leading companies, recently did a survey of 539 CEO’s who were asked to rate their Top 10 challenges. Number 2 in the survey was “speed, flexibility, adaptability to change”. Interestingly this concern exists across companies of all sizes, for companies with revenues from $100M to $1B it was ranked number 3, just a hair behind Customer Loyalty and Retention. For companies >$1B in revenue, it became the number 2 concern after “sustained and steady top line growth” (you think we’re all driven by all street?) Externalización Cambio: Proceso Optimizado

Qué se necesita para esto? Arquitectura Orientada a Servicios (SOA) Capacidad del Middleware para soportar la nueva arquitectura Aplicaciones construídas para soportar la nueva arquitectura

Arquitectura Fusion Acceso Colaboración Extensión Monitoreo Analítico & de Actividad Portales Colaborativos Business Process Orchestration Enterprise Services Infrastructure Grid Computing Information Management Administración Desarrollo Seguridad Servicios de Aplicaciones Servicios de Procesos Servicios de Datos

Aplicaciones con Arquitectura Fusion Oracle EBusiness Suite PeopleSoft Enterprise JD Edwards EnterpriseOne Productos recientemente adquiridos Retek, iFlex etc.

Prioridades de las Aplicaciones Procesos de Negocios Adaptables Gestión por Información Experiencia de Uso y Propiedad Superior

Información Interlíneas de Negocios Business Intelligence Entregar la Mejor Visión del Negocio Finanzas SCM CRM Corporate Performance Management Recursos Humanos Dashboards Analíticos Embebidos Ad Hoc General Ledger AR/AP Procure- ment Fulfill- ment SFA Order Mgmt Recruit- ing Payroll & Benefits Información Interlíneas de Negocios CFO Controller Gerente Comprasr Planta Comercial Order Clerk Recruiter RRHH Cierre a Reportes Procura a Pagos Adquirir a Servicio Reclutar a Retiro BAM Business Intelligence Fusion Middleware Data Hubs CPM Applications: Manages specific business processes Role-Based Dashboards: Supports closed-loop, performance-to-plan assessment by providing everyone from senior executives to line managers with key metrics that impact their critical success factors Embedded Analytics: Drives better in-process decisions by providing users with critical information in the context of the transaction they are processing Ad-Hoc Analytics: Enables in-depth analysis of operational data with a comprehensive analytical environment that can source data from anywhere

La Evolución Información Procesos Transacciones

Alertas Inteligentes Visión del Negocio Reporte On-line

Acceso Inmediato al Detalle…

Mejora en la toma de decisiones

Prioridades de las Aplicaciones Procesos de Negocio Adaptables Gestión por Información Experiencia de Uso y Propiedad Superior

Esto empezó como una simple idea…

…y se transformó en parte de nuestro DNA Area TOE SOE Reducir costos del cliente Aplicaciones   Middleware Base de Datos Reducir riesgos del cliente Mejorar la experiencia del cliente Usabilidad de las aplicaciones Productividad de las aplicaciones Performance de las aplicaciones Documentación de las Aplicaciones Implementación de las Aplicaciones Mantenimiento de las Aplicaciones

Desde 5 años hasta Siempre Nueva Política de Soporte de Oracle Lifetime Support Lifetime Support Policy -- The most comprehensive and flexible support policy in the industry. Oracle leads the industry with the most comprehensive and flexibly support policy, our new Lifetime Support Policy. Simple and predictable, it covers the entire technology stack, from database, to middleware, to applications, an industry first, only from Oracle. Oracle Premier Support Guarantees maintenance and support of Oracle technology products and applications for 5 years from general availability date. Oracle Extended Support Includes the features of Premier Support for an additional 3 years on specific releases for an additional fee. Oracle Sustaining Support Provides technical support– i.e., access to our online knowledgebase and technical support experts—for as long as you license your Oracle solutions. Desde 5 años hasta Siempre

Política de Lifetime Support

Política de Lifetime Support Característica: La más completa y flexible política de soporte del mercado Maximize your Oracle investment Customers asked for a comprehensive and flexible support policy, and we delivered. Oracle’s new Lifetime Support Policy provides access to technical support and future upgrades to major releases for all product lines. Control your upgrade strategy With Oracle Support customers know up front and with certainty how long their Oracle products are supported. Leverage your existing Oracle solutions and upgrade to take full advantage of Oracle’s exclusive technology and product enhancements when it makes sense for your business. Your technology and your business moving forward together to ensure your competitive advantage. Continued commitment to PeopleSoft and JD Edwards products Oracle’s Lifetime Support Policy further extends support for PeopleSoft and JD Edwards applications. Support is more generous with the new Lifetime Support Policy than it was previously. Premier support is offered for currently supported PeopleSoft and JDE releases—increasing support from four to five years from their general availability date. For Enterprise One XE and 8.0 customers, Premier support is now available through 2013. And for PeopleSoft 8.8 customers, we are offering an Extended support option through 2011 as well as a migration path from PeopleSoft Enterprise 8.8 to project Fusion. Oracle’s Lifetime Support Policy is another concrete example of how Oracle delivers on the promise of a Superior Ownership Experience. Valor: Maximizar su inversión en Oracle Controlar su estrategia de Migración Compromiso de continuidad con los productos de PeopleSoft y JD Edward

Roadmap Aplicaciones Oracle 2005 2006 1H 2H 1H 2H EBS 12 PSFT 9 Major Release PSFT 8.9 JDE 8.12 Off Cycle Financials Prototypes

Roadmap de Fusion 2007 2008 2009 2010 Suite Release Aplicaciones Individual fusion apps more focused on horizontal application Aplicaciones Individuales De Fusion Extensiones por Industrias

Prioridades de las Aplicaciones Procesos de Negocios Adaptables Gestión por Información Experiencia de Uso y Propiedad Superior