La certificación profesional clave en la formación y preparación de los asesores financieros Ana Cecilia Reyes Esparza, CFA, FRM Presidente CFA Society of Mexico 11 de abril de 2011 Welcome to the Professor’s presentation, which you can use to introduce your students to the CFA Program and to CFA Institute. If you have any questions, please don’t hesitate to contact us at university@cfainstitute.org.

“Though the finance industry absorbs many with Masters degrees in Business Administration and finance degrees, the Chartered Financial Analyst qualification, pursued part-time by those already hired, has become the industry’s benchmark.” Financial Times, 2009 The CFA designation is recognized as the gold standard in investment management and finance. Employers worldwide recognize the CFA charter as a hallmark of excellence and often require the charter as a criterion for employment. The next few slides provide examples of published quotes from respected media outlets. The CFA Program │ 2

“Whereas there are tens of thousands of finance degrees available around the world, ranging from the excellent to the worthless, there is only one CFA… explosive growth has made it, in effect, global currency.” -The Economist, 2005 The CFA Program │ 3

Nikkei Financial Daily, 2004 “The Chartered Financial Analyst (CFA) qualification is highly rated in financial circles around the world. In many countries it is essential for people working for financial institutions to obtain the license.” Nikkei Financial Daily, 2004 The CFA Program │ 4

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Anuncios de empleo en el mundo CFA is a plus London, UK The Chartered Financial Analyst (CFA) designation required Employers around the world have embraced the CFA charter as a mark of excellence for recruiting talented investment professionals. The Chartered Financial Analyst (CFA) designation strongly preferred The CFA Program │ 6

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¿Qué es el programa CFA? ■ Programa de auto estudio con tres niveles. ■ Enfoque práctico, relevante, basado en la opinión de los participantes. ■ Estándares éticos y profesionales son enfatizados durante los tres niveles. ■ Centros mundiales para presentar los exámenes. ¿Qué es el programa CFA? The CFA Program │ 8

Requerimientos para obtener el CFA® Charter ■ Aprobar los tres niveles. ■ Contar con al menos, cuatro años de experiencia. ■ Proporcionar referencias profesionales ■ Presentar una declaración de conducta profesional. ■ Obtener la membresía tanto del CFA Institute como de la CFA Society of Mexico Requerimientos para obtener el CFA® Charter The CFA Program │ 9

Curriculum EEthical and Professional Standards QQuantitative Methods EEconomics FFinancial Reporting and Analysis CCorporate Finance PPortfolio Management and Wealth Planning EEquity Investments FFixed Income DDerivatives AAlternative Investments The CFA Program │ 10

El CFA Program es riguroso This graph shows the weighted average of the pass rates for the three levels of the examinations over time. The CFA Program │ 11

Los nuevos CFA Charterholder… ■ Destinaron más de 750 horas de estudio. ■ Aprendieron más de 7,000 páginas de material. ■ Contestaron 18 horas de preguntas de examen. ■ Destinaron varios cientos de horas de sus vidas personales. The CFA Program │ 12

Miembros y candidatos The Americas Europe, Middle East & Africa CFA Institute members and registered candidates of the CFA Program are spread throughout the world. Asia Pacific Miembros: 13,600 Candidatos: 80,400 Global Miembros: 95,500 Candidatos: 199,900 The CFA Program │ 13

“The analyst who qualifies for the rating will have the obvious advantages of prestige, improved ability to get a job, and the chance for higher pay. In addition, he is likely to develop a more professional attitude towards his work and a keener interest in maintaining and advancing the standards of his calling.” Benjamin Graham, the first edition of the Analysts Journal, 1945 The CFA Program │ 14

www.cfainstitute.org www.cfamexico.org The CFA Program │ 15