©2009 HP Confidential1 POS Owning the store FY11.

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Transcripción de la presentación:

©2009 HP Confidential1 POS Owning the store FY11

©2009 HP Confidential2 RETAIL BUILDING THE EXPERIENCE

©2009 HP Confidential3 SHOPPERS Clearly identify HP at POS 1 SHOPPERS Be attracted by the experience pool from HP (wow!!) 2 Step SHOPPERS 3 Step Experiences Source and select the right product Experiences Selection NATURAL PROCESS

©2009 HP Confidential4 CATEGORY: After a time of analysis and discussion, we determine a Standard of Categories, for our products, which would allow us to standardize a limit for the exhibition of our products in the POS. This new segmentation for families, technical characteristics and differential, they allow us to generate a form easier to sail in the POS for our clients and of finding for what they look

©2009 HP Confidential5 HIGH MEDIUM LOW RENDIMIENTO MOVILIDAD ENTRETENIMIEN TO PRIMIUM CATEGORIES OF PRODUCTS G4 y CQ43Dm1 DM4 Y Net.DV4 DV5 y DV6Envy 14 y 17

©2009 HP Confidential6 EXPERIENCES One you see the distribution, order Standardized and in view of a sense of car attention for categories, we manage to implement areas of Experience, where our clients will be able TO TOUCH, FEEL, HEAR AND SEE the Experience that HP offers them.

©2009 HP Confidential7 Since a way of standing out inside the competition we develop three uniforms that follow a Standard limit. Uniform for ESF of PSG, INTEL Scuad and AMD Scuad. Of way of generating a level of presence in the POS, in order that our client our sellers could be located in rapid form. UNIFORMS ESF

©2009 HP Confidential8 BRAND PRESENCE IN STORE

©2009 HP Confidential9 Low TouchModerate TouchHigh Touch BRAND PRESENCE IN STORE

©2009 HP Confidential10 POS COVERAGE: MERCHANDISERS

©2009 HP Confidential11 COVERAGE MODEL TRADE & MERCHANDISING TRADE COORDINAITOR Proveedor Zona Sur Proveedor Zona Norte Merchandiser zona RM Proveedor central Santiago KPI MERCHANDISER DAILY ROUTES for 14 STORES DISTRIBUTION for POP IN STORES CAMPAIGNS IMPLEMENTATION MANAGING HOT SPOTS HEADS AND STORE CONTACT INFORMATION COLLECTION CHEK LIST Merchandiser zona NORTE Merchandiser zona RM Merchandiser zona SUR

©2009 HP Confidential12

©2009 HP Confidential13

©2009 HP Confidential14

©2009 HP Confidential15

©2009 HP Confidential16

©2009 HP Confidential17

©2009 HP Confidential18

©2009 HP Confidential19 Conceptual Design

©2009 HP Confidential20 Experience Zones: Music & Video: conoce los beneficios de la tecnología Beats Audio® y Video 3D con los equipos HP ENVY. Conviértete en un DJ Profesional y ve tus películas y videos favoritos como nunca antes. Gaming: disfruta jugando a 3 pantallas en forma simultánea con el Simulador de Aviones en un HP ENVY 17 y conviértete en un estratega militar con HP TouchSmart y RUSE®. The Perfect Office: todo lo que deseabas tener en tu oficina desde el Notebook, Docking Base, Soporte para Monitor con pantalla extendida vívelo con HP EliteBook series. Sorpréndete con los equipos con teclados anti-derrames de líquidos y de nuestra exclusiva Garantía Express.

©2009 HP Confidential21

©2009 HP Confidential22

©2009 HP Confidential23