From Visions to Reality

 to strengthen relations between higher education and research, and on cooperation with enterprises in the framework of “knowledge triangle” (education-research-innovation)  to establish sustainable partnership between participating economically- and technically-oriented universities from four European Union countries and one Latin American country (Mexico) PROJECT’S GENERAL OBJECTIVE

 partnership built on a model of student exchanges combining study periods with applied interdisciplinary research focused on innovation transfer, and/or on supporting other kinds of relations between stakeholders from participating countries from two regions: Latin America & the Caribbean and the European Union MODEL OF COOPERATION

 Slovak Republic University of Economics in Bratislava (coordinator) Slovak University of Technology in Bratislava  Austria Vienna University of Economics and Business Vienna University of Technology  Czech Republic University of Economics, Prague  Spain University of Granada  Mexico Institute of Technology and Higher Studies of Monterrey PROJECT’S CONSORTIUM

 Road show to Mexico  Creative workshops  Meetings with businesses/organisations  Meetings with representatives of participating universities  Cooperation Agreement  Final event in Bratislava, Slovakia  Book about the REALITY project ACTIVITIES

To explain and discuss: How universities can help businesses/ organisations in their projects of international expansion to Europe? WORKSHOP’S OBJECTIVE

Examples of services: business development of innovative technologies and services market analysis regional economic analysis marketing strategies proposals viability studies, etc. SOME EXAMPLES

PARTNER INSTITUTION OF THE UNIVERSITY„X “ IN ITS HOME COUNTRY PARTNER INSTITUTION OF THE UNIVERSITY„Y “ IN ITS HOME COUNTRY UNIVERSITY „X “ (in a EU country) UNIVERSITY „Y “ (in a LA country) CENTRE AGENCY MODEL OF UNIVERSITY NETWORK

 What kind of services would be more useful for Mexican businesses/other organisations (SMEs, Chambers of Commerce, Agencies, etc.)?  What are the key drivers and barriers for launching successful high tech products to Mexico?  What are specific needs of Mexican customers / companies for accepting European high tech products and innovations? QUESTIONS FOR DISCUSSION

CENTRES OF EXCELLENCE  Slovak University of Technology in Bratislava, Slovakia HI-TECH CENTER  Vienna University of Technology, Austria  Vienna University of Economics and Business, Austria  University of Economics in Bratislava, Slovakia GRANADA UNIVERSITY-ENTERPRISE FOUNDATION  University of Granada, Spain …….. CONSORTIUM‘S ACHIEVEMENTS

SLOVAK UNIVERSITY OF TECHNOLOGY CENTRES OF EXCELLENCE applied research and cooperation with industry SMART – technologies, systems and services cooperation in fields of micro- and nanoelectronics, sensors, photonics (in femtosecond scale), artificial intelligence, automation, cybernetics, telecommunications and computer science FLOOD PROTECTION systems developing integrated flood protection systems with the support of eco systems in a catchment area (under UNESCO international hydrology programme) URBAN INFRASTRUCTURE infrastructure planning and development in relation to globalisation, rise of the knowledge economy along with increasing environmental concerns

ENERGY - renewable energy sources applied research in using biomass, organic polymeric materials, solar and hydro energy for heat and power and production 5-AXIS MACHINING exploitation of the new 5 axis machining solutions for cutting machines MATERIAL ANALYSIS (metal and non-metal) changing of a structure and properties of coatings on selected metal materials through modifications in the chemical and phase composition („physical metallurgy“) SLOVAK UNIVERSITY OF TECHNOLOGY CENTRES OF EXCELLENCE

Research topics assigned by Slovak team CONTRIBUTION TO HUMAN SPINE SCOLIOSIS TREATMENT USING BIOMECHANICAL MODEL BASED ON X-RAY PICTURES UTILIZATION OF GAZE TRACKING IN CROWDSOURCING OF AN IMAGE PROCESSING TASK VULNERABILITY ASSESSMENT OF SIMPLE DWELLING MASONRY HOUSES SUBJECTED TO EARTHQUAKE EFFECTS RESEARCH TOPICS

CROSS-BORDER ETC RESEARCH PROJECT HITECH CENTER Project partners (TU Vienna, WU Vienna, UEBA, INiTS incubator) GOALS Development of the testbed concept to prepare the market entry for high-tech products and to validate marketing concepts Market research services for companies with high-tech products Preparation of marketing strategies for innovative high-tech products Support for start-up companies and innovative enterprises with a focus on high-tech products and technologies Specific market research tasks and business development for start- up companies and innovators Co-operation with partner-universities in the field of market research and marketing strategies

CROSS-BORDER ETC RESEARCH PROJECT HITECH CENTER TARGET GROUPS in Austria and Slovakia High-tech developers Technical and technological research companies Start-up companies Technical universities, faculties and departments Students interested in high-tech marketing

CROSS-BORDER ETC RESEARCH PROJECT HITECH CENTER ACTIVITIES Market research to define new target groups for innovative high- tech products in Austria and Slovakia Education and training of experts and professionals for high-tech marketing in the B2B and B2C field Workshops in the high-tech marketing research field and development of strategies for high-tech SMEs Preparation and support of market entries of start-up companies with high-tech products (marketing testbeds) Open space workshops for business and research teams – in Vienna and Bratislava Implementation of a training course in high-tech marketing at universities and universities of applied sciences – in Austria and Slovakia

RESEARCH MARKETING TESTBEDS Marketing testbeds focus on the preparation of the market entry for high-tech products on the validation of marketing concepts on targeting the phenomenon of multidisciplinary communication in the field of buying center situations in business-to-business markets on reducing the risk of failure of young entrepreneurs on drivers and barriers of the market entry on acceptance/resistance/rejection of technologies or high tech products Testbeds developed during the Hitech-Center project: Testbed for scouting robot for fire brigades / early warning signals in mining Testbed for Medical robots Testbed for Phase Change Material Testbed for innovative 3D procedure for wooden materials

Research topics assigned by Austrian team BLUE DANUBE ROBOTICS–Market Potential SIMPLEWISH – Business Model TAUROB – International Marketing Strategy RESEARCH TOPICS

Research topics assigned by Czech team MULTI-CRITERIA ANALYSIS OF THE ENVIRONMENT QUALITY IN CITIES - Based on the comparison of one Mexican and one Czech city COMPARISON OF THE EFFICIENCY OF SOLAR ENERGY USE IN MEXICO AND THE CZECH REPUBLIC EFFICIENCY OF COSTS/EXPENSES OF ENVIRONMENTAL PROTECTION -Cleaner technology RESEARCH TOPICS

21 Se articula a través de dos organismos lOTRI – Oficina de Transferencia de Resultados lFundación General UGR-Empresa La Universidad y la empresa

22 Oficina de Transferencia de Resultados de Investigación (OTRI) La OTRI es la unidad encargada de promover, potenciar y difundir a la sociedad los resultados de investigación generados por los grupos de investigación de la Universidad de Granada. Fundada en 1989, está integrada orgánicamente en la Delegación del Rector para la Transferencia, Innovación y Empresa, y ha sido reconocida por la Consejería de Innovación, Ciencia y Empresa como Agente del Sistema Andaluz del Conocimiento para potenciar la relación entre la Investigación, Innovación y la Empresa. Transferencia del Conocimiento OTRI

23 Área de Prácticas Nº de alumnos en prácticas: Área de Promoción de Empleo Agencia de Colocación de la Universidad de Granada Orientación Laboral Acciones grupales (Talleres) Unidad de Orientación para el Empleo de Universitarias (UNIVERTECNA). Orientación Administraciones Públicas y Prácticas Transnacionales Programa de Adquisición de Experiencias Profesionales para el Empleo Otras Actividades de Promoción de Empleo Feria Internacional de Empleo Concurso de Junior Empresas Tiene la finalidad de conectar a los estudiantes con la empresa y con su futura actividad profesional; orientar y facilitar la inserción laboral de nuestros estudiantes y titulados, así como llevar a cabo una constante prospectiva sobre la demanda de empleo y el mercado de trabajo. Servicios a los estudiantes Centro de Promoción de Empleo y Prácticas en Empresas

Thanks for Attention