Communication Trends Davos, February 9 th 2010 Nuria Vilanova.

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Transcripción de la presentación:

Communication Trends Davos, February 9 th 2010 Nuria Vilanova

2010 The year of the communication

1. In Internet we can be wrong, but the major mistake is not to try to.

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2. Storytelling kingdom

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3. The key is in the creative process

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4. The storytelling needs images and nearby examples

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5. The new language is audio-visual

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6. The word today is integration

A video on Youtube about the press conference in Gandía was published by gastronomiaycia.com- velsid velsid

Direct Marketing Mailshots Trade Marketing Press office Press conference, press releases, press kit, etc. On line Communication Facebook marketing Blog Marketing Youtube Website Event Organization of an event in Madrid Radio & TV Advertising Radio Spot TV Spot 360 communication RRPP Management of celebrities to support the campaign

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7. Quickly, quickly, quickly

8.Lobby and small shareholders

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9.Internal Communications

Companies replace governments and governments bet for the communication

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10 +1 The media ¿competitors or new partners?

10. We need new profiles in communication

Thank you! Thank you!