Sistemas de Información Agosto - Diciembre 2007 Sesión # 4.

Presentación del tema: "Sistemas de Información Agosto - Diciembre 2007 Sesión # 4."— Transcripción de la presentación:

1 Sistemas de Información Agosto - Diciembre 2007 Sesión # 4

2 Primer Examen Parcial 5 de septiembre Materiales: Filminas 1 – 4 Laudon & Laudon, capítulo # 1 Database design tutorial (online) URL: http://cs.mty.itesm.mx/profesores/pverdines

3 Rol de SI & TI ¿Cuál es el rol de los sistemas de información y las tecnologías de información en: las organizaciones? la industria de manufactura? en la industria de servicio? en la educación? en las comunicaciones?

4 Rol de SI & TI en las Organizaciones Integración de procesos Integración de información Cambios en los roles de empleados y administradores Generación de conocimiento Flexibilidad de lugar y horario de trabajo Otros?

5 Retos al implementar SI & TI ¿Cuáles son los principales retos al implementar sistemas de información y las tecnologías de información? Definición de estrategias Integración de procesos Integración de información Recursos e infraestructura

6 The Emerging Digital Firm TI supporting their core processes Knowledge-intense products Information-intense services Digitally enabled relationships with customers, suppliers, and employees Digital management of key corporate assets

7 Internet Business Models Virtual storefront Information broker Transaction broker Online marketplace Content provider Online service provider Portal Virtual community (Laudon & Laudon, 2003)

8 Internet Business Models Virtual storefront: Sells physical goods online instead of through a physical storefront or retail outlet. The goods are then shipped to the customer. Key design components: Browsing Searching Transaction handling

9 Internet Business Models Information broker: Provides primarily product, pricing, and availability information. The final purchase transaction is usually conducted elsewhere. Key design components: Browsing Searching

10 Internet Business Models Transaction broker: Provides services that allow people to complete transactions, such as buying and selling securities. Key design components: Online help, tutorials, policy Transaction handling

11 Internet Business Models Online marketplace: Provides a digital environment where buyers and sellers can meet, search for products, display products, and establish prices for those products. Key design components: Browsing Searching Transaction handling Collaborative information filtering

12 Internet Business Models Content provider: Creates revenue by providing digital content, such as digital news, music, photos, or video over the Web. Key design components: Information Architecture Usability

13 Internet Business Models Online service provider: Provides online hardware and software services for individuals and businesses. Key design components: Performance Functionality Usability

14 Internet Business Models Portal: Provides an initial point of entry to Web services along with specialized content. Key design components: Information Architecture Usability

15 Internet Business Models Virtual community: Provides an online meeting space where people with similar interests can communicate and find useful information. Key design components: Sociability Usability Collaborative information filtering

16 Virtual communities (Preece, 2000)

17 Ejemplos El Norte (www.elnorte.com)www.elnorte.com INEGI (www.inegi.gob.mx)www.inegi.gob.mx Infosel financiero (www.infosel.financiero.com.mx)www.infosel.financiero.com.mx Infosel legal (http://legal.terra.com.mx)http://legal.terra.com.mx Travelocity (www.travelocity.com)www.travelocity.com Riviera Maya Web (www.rivieramayaweb.com)www.rivieramayaweb.com

18 Ejemplos Soriana (www.soriana.com.mx)www.soriana.com.mx Liverpool en línea (www.liverpool.com.mx)www.liverpool.com.mx Apple (www.apple.com)www.apple.com CommuniSpace (www.communispace.com)www.communispace.com eBay (www.ebay.com)www.ebay.com Craigslist (http://sfbay.craigslist.org)http://sfbay.craigslist.org

19 Internet Business Models Virtual storefront Information broker Transaction broker Online marketplace Content provider Online service provider Portal Virtual community Hybrid