Eugenio Pace - Product Manager Microsoft Corporation (A4) Mitos y leyendas acerca del cliente de aplicaciones.

Presentación del tema: "Eugenio Pace - Product Manager Microsoft Corporation (A4) Mitos y leyendas acerca del cliente de aplicaciones."— Transcripción de la presentación:

1 Eugenio Pace - eugeniop@microsoft.com eugeniop@microsoft.com Product Manager Microsoft Corporation (A4) Mitos y leyendas acerca del cliente de aplicaciones. Enriqueciendo al cliente en función de los nuevos requerimientos del negocio.

2 ITNegocio Practica de negocio Funciones de negocio Aplicaciones Infraestructura Toma de decisiones insight compromisos cambio oversight Estrategia Reconciliando el negocio con la tecnología

3 Aplicaciones de Negocio Practica de Negocio Infraestructura Practica de negocio Funciones de negocio Aplicaciones Infraestructura Colaboración DecisiónAcciónInsight Oversight La empresa agil

4 “Nosotros en GE tenemos solo dos fuentes de ventaja competitiva: 1) la habilidad de aprender más acerca de nuestros clientes más rápido que la competencia, y 2) la habilidad de convertir ese aprendizaje en acción más rápido que la competencia.”

5 Otro problema de “ultima milla”

6 Smart clients son aplicaciones clientes, facilmente desplegables y adminstrables que proveen una experiencia interactiva adaptable utilizando los recursos computacionales del desktop e interactuando con recursos remotos en forma inteligente. Soporte para Web Services y operaciones Offline/Online Adaptabilidad a dispositivos Despliegue complejo Alto impacto en el desktop DLL Hell Dependientes de la conectividad Interfaz de usuario pobre Desarrollo de interfaces ricas muy costosas Experiencia rica Alta productividad Responsividad Alcance amplio Facilidad de administracion Facilidad de actualizacion

7 Front-end Smart Client a Sistemas corporativos Workflow Clientes basados en actividades Escenarios tipicos para Smart Clients Clientesmoviles Infraestructura FieldWork Workflow corporativo con documentos (Office XML) Usuarioocasional DocumentWorkflow Enriqueciendo la experiencia Web Utilizando puntos de agregacion de la Web Acceso rico

8 Microsoft Smart Client Platforms Office System 2003Windows Mobile Windows Forms Version 1.1 Version 2.0 GeneraciónActual PróximaGeneración Version 1.1 Version 2.0 “Whidbey” Workflow corporativo con documentos (Office XML) Front-end Smart Client a Sistemas corporativos Front-end Smart Client a Sistemas corporativos ClientesmovilesClientesmoviles Enriqueciendo la experiencia Web

9 Windows Forms Version 1.1 Version 2.0 CurrentGeneration NextGeneration “Whidbey” Deployment simplificado ClickOnce en Whidbey P&P Updater App Block hoy UI avanzada Nuevos controles Office Look and Feel Productividad de desarrollo IDE de alta productividad Menor cantidad de lineas de codigo Guias de arquitectura disponibles http://www.microsoft.com/practices Distribucion del.NET Framework 120 million deployments Preinstalado on 60% of new machines and growing Incluido on SP2 CD Consumer 55% para fin del ’04 75% para fin del ’05 Enterprise 50% para fin del ’04 68% para fin del ‘05 Microsoft Smart Client Platforms Smart Client Front-end to Enterprise LOB Systems Mobile Field Web site Smart Client Experiences Windows MobileOffice System 2003 Version 1.1 Version 2.0 Integrating Office XML with Enterprise Data E-Government & Interoperability Smart Client Front-end to Enterprise LOB Systems Mobile Field Web site Smart Client Experiences Web site Smart Client Experiences

10 Office System Conectando información de negocios a documentos, acceso off-line Incrementar la velocidad y precisión del proceso de toma de decisiones Incrementar la productividad de usuarios Reducir la tasa de errores por re-entrada de datos y “copy & paste” Apalancando la experiencia de usuario y la base instalada de Microsoft Office 400+ millones de usuarios Menores costos de entrenamiento CurrentGenerationNextGeneration Microsoft Smart Client Platforms Office System 2003 Version 1.1 Version 2.0 Office XML Documents in Enterprise Workflow E-Government & Interoperability Smart Client Front-end to Enterprise LOB Systems Web site Smart Client Experiences Windows Forms Version 1.1 Version 2.0“Whidbey” Windows Mobile Smart Client Front-end to Enterprise LOB Systems Mobile Field Web site Smart Client Experiences Web site Smart Client Experiences

11 Windows Mobile Acceso instantáneo a la información en todo lugar y en cualquier momento “Form factor” y disponibilidad de acceso instantáneo, mucho más apropiados para tareas en el campo Acceso a servicios externos on- line, disponibilidad off-line Modelo de programación similar:.NET Compact Framework Mejor uso de los recursos de desarrollo Windows Mobile Microsoft Smart Client Platforms Mobile Field Office System 2003 Version 1.1 Version 2.0 Windows Forms Version 1.1 Version 2.0 CurrentGeneration NextGeneration “Whidbey” Integrating Office XML with Enterprise Data E-Government & Interoperability Smart Client Front-end to Enterprise LOB Systems Mobile Field Web site Smart Client Experiences Web site Smart Client Experiences Web site Smart Client Experiences

12 Front-end Smart Client a Sistemas corporativos Office System 2003 Version 1.1 Version 2.0 Windows Forms Version 1.1 Version 2.0“Whidbey” Windows Mobile Smart Client Front-end to Enterprise LOB Systems CurrentGenerationNextGeneration Office XML Documents in Enterprise Workflow E-Government & Interoperability Mobile Field Web site Smart Client Experiences Web site Smart Client Experiences Web site Smart Client Experiences

13 Business Applications Infrastructure Business Practice Collaborate DecideAct Insight Oversight Front-end Smart Client a Sistemas corporativos Obtener información relevante Analizar y tomar decisiones Activar esa decisión en el backend

14 ¿Qué información es relevante? DC7

15 Información disponible a medida que se necesita A320 Información Relevante, Contextual y precisa

16 Mejoras en el Call Center Integración con multiples sistemas para una vista holistica del cliente Mejor rentabilidad Menores costos de entrenamiento Promociones relevantes y valiosas, mejora significativa de los niveles de satisfacción WinForms / Web Services CIO Magazine Enterprise Value Award http://www.cio.com/archive/021504/integration.html http://www.cio.com/archive/021504/integration.html Smart Client Front-end to Enterprise LOB Systems Version 1.1 Version 2.0 “Whidbey” Windows Forms

17 Bank of New York Bank of New York http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=13235 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=13235 Indy Racing League Indy Racing League http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=15150 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=15150 BMO Financial Group BMO Financial Group http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=14030 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=14030 Sungard Sungard http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=14078 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=14078 Collegiate Funding Services LLC (CFS) Collegiate Funding Services LLC (CFS) http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=14396 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=14396 Ohio State University Medical Center Ohio State University Medical Center http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=15381 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=15381 3-Tier.com 3-Tier.com http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=13494 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=13494 KMD KMD http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=15063 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=15063 Credit Suisse First Boston Credit Suisse First Boston http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=10967 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=10967 AMS Services AMS Services http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=14074 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=14074 ACV-CSC ACV-CSC http://www.getronics.com/NR/rdonlyres/eqagv2ccyfmehuja5mjwenx3yqmqaynsivkqnbkq4bfqlsa5awjhv5o6b6uz3jz7wbsg26ugs22kmicyhconnb62mke/cs_AC VCSCGetSMC.pdf http://www.getronics.com/NR/rdonlyres/eqagv2ccyfmehuja5mjwenx3yqmqaynsivkqnbkq4bfqlsa5awjhv5o6b6uz3jz7wbsg26ugs22kmicyhconnb62mke/cs_AC VCSCGetSMC.pdf Belgian Federal Public Service Foreign Affairs Belgian Federal Public Service Foreign Affairs http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=13697 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=13697 Smart Client Front-end to Enterprise LOB Systems Version 1.1 Version 2.0 “Whidbey” Windows Forms

18 Usabilidad, Acceso, Satisfacción Costos de entrenamiento, Frustración CRM @ Microsoft

19 Turning Leads Into Gold Clarify MS Sales Alchemy SiebelElixir Curing What Ails CRM

20 Office Case Studies Yusen Air and Sea Yusen Air and Sea http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=14740 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=14740 Helvex S.A. De C.V. http://www.microsoft.com/latam/casos/mexico/Helvex/default_English.asp?strversion=English Salesforce.com Salesforce.com https://www.salesforce.com/products/office.jsp https://www.salesforce.com/products/office.jsp Thomson Financial Thomson Financial http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=14085 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=14085 Groove Networks Groove Networks http://www.cioupdate.com/news/article.php/2236681 http://www.cioupdate.com/news/article.php/2236681 Smart Client Front-end to Enterprise LOB Systems Office System 2003 Version 1.1 Version 2.0

21 Enriqueciendo la Web Office System 2003 Version 1.1 Version 2.0 Windows Mobile Windows Forms Version 1.1 Version 2.0“Whidbey” CurrentGenerationNextGeneration Office XML Documents in Enterprise Workflow E-Government & Interoperability Smart Client Front-end to Enterprise LOB Systems Mobile Field Web site Smart Client Experiences Web site Smart Client Experiences Web site Smart Client Experiences

22 7,500+ desarrolladores registrados hasta Junio 2004 250 desarrolladores registrados por semana > 200,000 vendedores de eBay utilizando la API eBay. > 200,000 vendedores de eBay utilizando la API eBay. 460 aplicaciones certificadas e integradas a eBay 1000 millones de llamadas a la API por mes 40% de los items de eBay se publican a traves de esta API 40% de los items de eBay se publican a traves de esta API SOURCE: Company interviews Crecimiento Propuesta de Valor eBay permite la presentacion y listado de items a sus vendedores de m,anera mucho mas eficiente incrementando el atractivo de su marketplace eBay crea un mercado para desarrolladores eBay reduce dramaticamente sus costos operativos, disminuyendo la carga de sus servers al tratar solo con datos en lugra de paginas HTML completas Office System 2003 Version 1.1 Version 2.0 Version 1.1 Version 2.0 “Whidbey” Windows Forms Web Enrichment

23 SEAT Pagine Gialle SEAT Pagine Gialle http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=146 88 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=146 88 Airborne Express Airborne Express http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=140 67 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=140 67 LexisNexis LexisNexis http://www.lexisnexis.com/about/releases/0603.asp http://www.lexisnexis.com/about/releases/0603.asp McAfee McAfee http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=135 39 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=135 39 NASDAQ NASDAQ http://itpapers.zdnet.com/abstract.aspx?dtid=3&cid=29&x=40&docid=47095 http://itpapers.zdnet.com/abstract.aspx?dtid=3&cid=29&x=40&docid=47095 Office System 2003 Version 1.1 Version 2.0 Version 1.1 Version 2.0 “Whidbey” Windows Forms Web Enrichment

24 Escenarios móviles Windows Mobile Windows Forms Version 1.1 Version 2.0“Whidbey” Mobile Field CurrentGeneration NextGeneration Office System 2003 Version 1.1 Version 2.0 Office XML Documents in Enterprise Workflow E-Government & Interoperability Smart Client Front-end to Enterprise LOB Systems Web site Smart Client Experiences Web site Smart Client Experiences Web site Smart Client Experiences

25 OR-Eye, OR-Med, OR-Track Aplicaciones Moviles con smart client Centro medico de la Universidad de Ohio Beneficios Eficiencia operativa Una vista mas granular y detallada de signos vitales importantes Correlacion significativamente mejorada entre la informacion de paciente y su historia “No solamente nos permite recrear las mediciones, sino que podemos cruzar esta informacion con otros procedimientos en tiempo real mejorando nuestro proceso de toma de decision para diagnostico y tratamiento” Mobile Field Version 1.1 Version 2.0 “Whidbey” Windows Forms Windows Mobile

26 Casos de estudio Landmark Graphics Corporation Landmark Graphics Corporation http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=15078 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=15078 Ohio State University Medical Center Ohio State University Medical Center http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=15381 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=15381 Pepsi Bottling Group Mobitor Mobitor http://telstar1000/ET/CaseStudy.aspx?LogIt=1&CaseStudyID=254 http://telstar1000/ET/CaseStudy.aspx?LogIt=1&CaseStudyID=254 ICEE ICEE http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=13691 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=13691Xerox http:// www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=13400Kognition http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=15568 Afrox Healthcare Limited http://www.microsoft.com/spain/enterprise/casestudies/cs_AfroxHealthcare01.asp Villa Maria Estate Limited http://www.istart.co.nz/index/HM20/PC0/PV21907/EX259/CS23853 Mobile Productivity http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=13788 Swisscom Directories AG Swisscom Directories AG http:// www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=13974 http:// www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=13974 Thomson Financial Thomson Financial http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=15650 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=15650 Mobile Field Version 1.1 Version 2.0 “Whidbey” Windows Forms Windows Mobile

27 Escenario de Integración Office System 2003 Version 1.1 Version 2.0 Office XML Documents in Enterprise Workflow CurrentGeneration NextGeneration Windows Mobile Windows Forms Version 1.1 Version 2.0“Whidbey” E-Government & Interoperability Smart Client Front-end to Enterprise LOB Systems Mobile Field Web site Smart Client Experiences Web site Smart Client Experiences Web site Smart Client Experiences

28 H&R Block H&R Block http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=14422 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=14422Amazon New York Presbyterian Hospital/Standard Register New York Presbyterian Hospital/Standard Register http://www.microsoft.com/business/executivecircle/content/page.aspx?cID=797&subcatID=9 http://www.microsoft.com/business/executivecircle/content/page.aspx?cID=797&subcatID=9 PGGM PGGM http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=14784 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=14784 Iconstruye Iconstruye http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=14247 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=14247 GOL Linhas Aeras S.A. GOL Linhas Aeras S.A. http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=14492 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=14492 Cascade Designs Inc. Cascade Designs Inc. http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=13611 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=13611 Office XML Documents in Enterprise Workflow Office System 2003 Version 1.0 Version 2.0 Casos de estudio

29 Heavyfootprint Tough to deploy Rich user experience “DLL Hell” High developer productivity Responsive Web services & Offline/Online support DeviceAdaptability BroadReach Easy change management Easy to deploy Network dependency Poor user experience Complex to develop Business Applications Business Practice Infrastructure Collaborate DecideAct Insight Oversight Resumiendo

30 Recursos Smart Clients Smart Clients http://msdn.microsoft.com/office/ http://msdn.microsoft.com/smartclient/ http://microsoft.com/net/smartclient/ Ejemplos, guias, articulos, etc. http://www.windowsforms.net http://msdn.microsoft.com/vstudio http://workspaces.gotdotnet.com/pnpsc Visual Studio Tools for Office, etc. http://msdn.microsoft.com/office/ http://msdn.microsoft.com/office/understanding/vsto

31 Patterns & Practices http://www.microsoft.com/practices Recursos disponibles hoy: Offline Application Block Updater Application Block User Interface Process App Block Smart Client Design & Architecture Guide

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