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Publicada porVanesa Duarte Castellanos Modificado hace 9 años
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© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Producción creativa inteligente & optimización Juan Garriga| Sales Engineer Iberia & Latam 10 de Noviembre 2010 Smart Versioning
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© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Animation if needed Is “Fade - very fast” Destinado a Medios no interactivos Las creatividades se desgastan Dificil obtener una relevancia masiva El mensaje masivo está pasado de moda
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© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Targeting geográfico Targeting demográfico Fácil manejo de grupos de audiencia Targeting Audience data Re-targeting Retail catalog Dealership Versioning Mass Versioning & Optimization Speed to market Localización Reducir costes de producción Producción creativa
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© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning Del mensaje masivo al diálogo
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© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Smart Versioning – Solución actual Image Cada Anuncio: Tiene su ID Creado Manualmente en el sistema Image Text Smart Ad Text AD 1 AD 2 AD 1500 …..
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© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Actualiza un anuncio al instante 300x200_remote 300x200_sedan 300x200_suv Get your keys today!
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© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Localizacíon de campañas globales Crea y sirve campañas en el idioma local… …Sin coste adicional creativo.
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© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Vídeo, textos, fuentes, imágenes…
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© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning Pro Optimización y targeting
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© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 44pt Bold RotacionesOptimizaciónTargetingVersionado masivo Analytics
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© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Targeting ▸ Site: Capacidad de servir diferentes anuncios en función de la navegación previa del usuario en el site del anunciante ▸ Behavioural: Capacidad de servir diferentes anuncios en función del comportamiento del usuario con la pieza creativa ▸ Demográfico: Capacidad de servir anuncios por variables demográficas ▸ Geográfico: Capacidad de servir anuncios por variables geográficas Buscó “telefono nuevo” Cliente de Contrato Madrid Abandonó en el proceso de compra Estudiante
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© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Hoy Placement 1 Ad 1 Ad 2 Ad 3 Serving Logic Placement 2 Ad 1 Ad 2 Ad 3 Serving Logic Placement 3 Ad 1 Ad2 Ad 3 Serving Logic Placement 4 Ad 1 Ad 2 Ad 3 Serving Logic
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© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Manejo de campañas complicado Placements List Managing Serving logic
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© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Concepto de Delivery Group Placement 1 Ad 1 Ad 2 Ad 3 Placement 2 Placement 3 Placement 4 Ad 1 Ad 2 Ad 3 Ad 1 Ad 2 Ad 3 Ad 1 Ad 2 Ad 3 Delivery Group Serving Logic Master Ad 1 Master Ad 2 Master Ad 3
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© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Delivery Group se conecta con Ads y Placements Master Ad 1 Master Ad 2 Master Ad 3 Delivery Group B Serving Logic Master Ad 2 Master Ad 3 Delivery Group A Serving Logic Master Ad 1 Master Ad 2 Placement 1 Ad 1 (copy) Ad 2 (copy) Placement 2 Ad 1 (copy) Ad 2 (copy) Placement 3 Ad 2 (copy) Ad 3 (copy)
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© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Puesta en marcha de campañas sencilla y dinámica ▸ Funcionalidad “drag and drop” ▸ Marca la rotación, selecciona parámetros de audiencia o controles geográficos.
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© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Manual o a través de un excel
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© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Smart Versioning Pro Image Sube multiples versiones linkeadas al mismo anuncio. Image Text Smart Ad
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© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Retarget y Optimización de Mensajes 1. Se sirve un anuncio 2. Interacción - (click) 3. Otro anuncio es servido(mensaje optimizado) 4. Carga diferentes ofertas para optimizar los resultados
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© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Retargeting Una usuaria visita el site del anunciante para buscar información Una nueva usuaria busca información en su idioma. Ya podemos servirles anuncios diferentes segun sus intereses
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© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Targeting geográfico y Optimización ▸ Crea y sirve mensajes customizados ▸ Utiliza diferente optimización en cada localización
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© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Optimiza entre 100’s de productos 1.Publica productos en el anuncio. 2.El consumidor navega y escoge un producto. 3.En la siguiente impresión el producto más observado tendrá mas relevancia.
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© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Thank you!
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