© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146.

Presentación del tema: "© 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146."— Transcripción de la presentación:

1 © 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Producción creativa inteligente & optimización Juan Garriga| Sales Engineer Iberia & Latam 10 de Noviembre 2010 Smart Versioning

2 © 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Animation if needed Is “Fade - very fast” Destinado a Medios no interactivos Las creatividades se desgastan Dificil obtener una relevancia masiva El mensaje masivo está pasado de moda

3 © 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Targeting geográfico Targeting demográfico Fácil manejo de grupos de audiencia Targeting Audience data Re-targeting Retail catalog Dealership Versioning Mass Versioning & Optimization Speed to market Localización Reducir costes de producción Producción creativa

4 © 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning Del mensaje masivo al diálogo

5 © 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Smart Versioning – Solución actual Image Cada Anuncio: Tiene su ID Creado Manualmente en el sistema Image Text Smart Ad Text AD 1 AD 2 AD 1500 …..

6 © 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Actualiza un anuncio al instante 300x200_remote 300x200_sedan 300x200_suv Get your keys today!

7 © 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Localizacíon de campañas globales Crea y sirve campañas en el idioma local… …Sin coste adicional creativo.

8 © 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Vídeo, textos, fuentes, imágenes…

9 © 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning Pro Optimización y targeting

10 © 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 44pt Bold RotacionesOptimizaciónTargetingVersionado masivo Analytics

11 © 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Targeting ▸ Site: Capacidad de servir diferentes anuncios en función de la navegación previa del usuario en el site del anunciante ▸ Behavioural: Capacidad de servir diferentes anuncios en función del comportamiento del usuario con la pieza creativa ▸ Demográfico: Capacidad de servir anuncios por variables demográficas ▸ Geográfico: Capacidad de servir anuncios por variables geográficas Buscó “telefono nuevo” Cliente de Contrato Madrid Abandonó en el proceso de compra Estudiante

12 © 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Hoy Placement 1 Ad 1 Ad 2 Ad 3 Serving Logic Placement 2 Ad 1 Ad 2 Ad 3 Serving Logic Placement 3 Ad 1 Ad2 Ad 3 Serving Logic Placement 4 Ad 1 Ad 2 Ad 3 Serving Logic

13 © 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Manejo de campañas complicado Placements List Managing Serving logic

14 © 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Concepto de Delivery Group Placement 1 Ad 1 Ad 2 Ad 3 Placement 2 Placement 3 Placement 4 Ad 1 Ad 2 Ad 3 Ad 1 Ad 2 Ad 3 Ad 1 Ad 2 Ad 3 Delivery Group Serving Logic Master Ad 1 Master Ad 2 Master Ad 3

15 © 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Delivery Group se conecta con Ads y Placements Master Ad 1 Master Ad 2 Master Ad 3 Delivery Group B Serving Logic Master Ad 2 Master Ad 3 Delivery Group A Serving Logic Master Ad 1 Master Ad 2 Placement 1 Ad 1 (copy) Ad 2 (copy) Placement 2 Ad 1 (copy) Ad 2 (copy) Placement 3 Ad 2 (copy) Ad 3 (copy)

16 © 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Puesta en marcha de campañas sencilla y dinámica ▸ Funcionalidad “drag and drop” ▸ Marca la rotación, selecciona parámetros de audiencia o controles geográficos.

17 © 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Manual o a través de un excel

18 © 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Smart Versioning Pro Image Sube multiples versiones linkeadas al mismo anuncio. Image Text Smart Ad

19 © 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Retarget y Optimización de Mensajes 1. Se sirve un anuncio 2. Interacción - (click) 3. Otro anuncio es servido(mensaje optimizado) 4. Carga diferentes ofertas para optimizar los resultados

20 © 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Retargeting Una usuaria visita el site del anunciante para buscar información Una nueva usuaria busca información en su idioma. Ya podemos servirles anuncios diferentes segun sus intereses

21 © 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Targeting geográfico y Optimización ▸ Crea y sirve mensajes customizados ▸ Utiliza diferente optimización en cada localización

22 © 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 Optimiza entre 100’s de productos 1.Publica productos en el anuncio. 2.El consumidor navega y escoge un producto. 3.En la siguiente impresión el producto más observado tendrá mas relevancia.

23 © 2010 MediaMind Technologies Inc. | All rights reserved 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Thank you!