UE consumidor –hoy y ayer Some stastistics : figures can lie and liars can figure

La letra menuda Any conclusions drawn from -or actions taken based on- this presentation or its hard and soft copies and the dissemination thereof during social events are solely for the responsibility of the reader or viewer and are not supported nor confirmed by the author, nor Mr. Hans Klunder, nor the Government of the Netherlands neither of any of the other member or associated states of the European Union.

Finland Sweden Denmark England Ireland Netherlands Belgium Germany France Spain Italy Poland Baltic States Hungria Bulgaria Romania Greece La UNIÓN Europea……………………..? TOBACCO ALCOHOL PORCENTAGE DE INGRESO

WOOPIES DINKIES YUPPIES 5% 20% 7% 15% 6% 10% PORCENTAGE POPULACIÓN PORCENTAGE DEL CONSUMO Segmentos del mercado UE

20 – 25 years 25 – 35 years 35 – 45 years 45 – 55 years 55 – 65 years Over 65 years Emancipación………………………….. MUJERES CON SUELDO MAYOR A LOS HOMBRES

Shop untill you drop…………………. SHOPS INTERNET MAIL ORDER TELESALES HOME VISITS CANALES DE DISTRIBUCIÓN

Qué nos muestra esta gráfica ? CHAIN STORES INDEPENDENT STORES DEPARTMENT STORES OTHER OUTLETS MAIL ORDER HYPERS SUPERS

Conclusión ………………………? I BUY DESIGNER BRANDS MANY PEOPLE I KNOW BUY DESIGNER BRANDS DESIGNER BRANDS ARE OVER PRICED DESIGNER BRANDS ARE HIGHER QUALITY EUROPE LATIN AMERICA USA/CANADA ASIA-PACIFIC OTHERS

Botar ó reparar ……………….? GARMENTS OTHER CLOTHING CLEANING AND REPAIR 29, 00 9, 00

En quién confiamos ……………….? TELEVISION RADIO MAGAZINE NEWSPAPER CINEMA SEARCH ENG BRAND WEBSITES RECOMMENDATION ON LINE OPINION S CONFIANZA EN FUENTES

Sleepless in Valletta………………. Stockholm Copenhague Berlin London Amsterdam Brussels Paris Madrid Roma Valletta Ankara Vienna Prague % PERSONAS PREOCUPADOS POR LOS PAGOS DE FIN DE MES

Yo compro solamente comida fresca..! CALIDAD (?) SABOR PRECIO DISPONIBLE MARCA FRESCURA SALUD SEGURIDAD PROCESO ORIGEN PURCHASING FACTORS FOR FOOD

Investigación por Universidad de Wageningen: on purchasing factors en alimentos 96%: Sabor, salud, precio 4%: Salud de animales ambiente, negocio justo, producto casera Los temas de interes bajo se considera como responsabilidad del gobierno, proveedores y otros Consumidores no saben diferenciar las etiquetas en caldiad de alimentos

Dónde compramos la comida………..? % FinlandKESKOSOKTRADEKA80 SwedenKAAXFOODKF91 DenmarkCOOPDANSKSUPERGROS86 EnglandTESCOSAINSBURYASDA58 NetherlandsAHOLDLAURUSTSM59 BelgiumCARREFOURDELHAIZECOLRUYT68 GermanyEDEKAREWEALDI55 FranceCARREFOURLECLERCINTERMARCHE64 SpainCARREFOURMERCADONAEROSKI54 ItalyCOOPCONADCARREFOUR27 PortugalSONAEJMRINTERMARCHE47

Productores contra supermercados PROLIFERATION OF PRIVATE LABELS

1,09 1,49 1,69

europe_edition2_en.pdf or or

MAASTRICHT BRUSSELS ANTWERP BRUGHES AMSTERDAM THE HAGUE BELGIUM GERMANY POLLOS PERSONAS BICICLETAS CERDOS CARROS VACAS PERROS OBEJAS DEBAJO MAR26% LECHE/VACA32 ltr MAS BAJO-11 mtr MAS ALTO+ 323 mtr MIN- 18 o C MAX+ 35 o C GDP± 300 bln IMP/EXP± 300 bln NATIONA…171 ALTURA (H)1.83 m ROTTERDAM

AT Austria BE Belgium BG Bulgaria CZ Czech Republic DK Denmark DE Germany EE Estonia IE Ireland EL Greece ES Spain FR France IT Italy CY Cyprus LV Latvia LT Lithuania LU Luxembourg HU Hungary MT Malta NL Netherlands PL Poland PT Portugal RO Romania SI Slovenia SK Slovakia FI Finland SE Sweden UK United Kingdom HR Croatia TR Turkey IS Iceland LI Liechtenstein NO Norway CH Switzerland Consolidated total of realised added values in a country Sum of all primary incomes Sum of all spendings by households, enterprises and government in the country

TABACO ALCOHOL

PREMIUM PRIVATE LABEL BRANDS Maximizing the profit margin of a product- category by entering the luxury segment Offering high price niche products within the PL assortment Drugstores Selected Hypermarkets ME-TOO Improving profits by opening the price- entrance class Discounter Replacing challenger brands by copies of market leaders GENERIC Reaction against Me-too pr. by traditional retail Supermarkets Addition of price-entrance class beside traditional brands UMBRELLA- BRAND One PL brand-name for a whole category (s) Strengthening the retailer image Whole Retail RETAILER STRATEGY PL TYPES CORPORATE BRAND Branding Private Labels Selected Retailers Confidence transfer of retailer brand attributes on their products GLOBAL/ REGIONAL BRANDS Internation al Retailers Developing strong PL products to compete with regional/ global brands Expanding a brand through the European countries