01/2001 Mercury Associates1 An Assessment of the Economic Development Potential for a Northern Tourism Circuit Mercury Associates Harold Goodwin & Peter.

Presentación del tema: "01/2001 Mercury Associates1 An Assessment of the Economic Development Potential for a Northern Tourism Circuit Mercury Associates Harold Goodwin & Peter."— Transcripción de la presentación:

1 01/2001 Mercury Associates1 An Assessment of the Economic Development Potential for a Northern Tourism Circuit Mercury Associates Harold Goodwin & Peter Nizette n 12 days on the circuit. n 2 days to write reports and do the analysis n 3 days of workshops n Communities n Tour Operators n Donors

2 01/2001 Mercury Associates2 Purpose n Tourism spend is more important than visitor numbers. n To use tourism to bring sustainable local economic development to communities living on the northern circuit reduce poverty counter rural depopulation and urban drift provide new employment and supplementary incomes generate resources for the maintenance of natural and cultural heritage.

3 01/2001 Mercury Associates3 The Market n Focus is on high spending international visitors soft adventure cultural and natural heritage travelling in 14-16 seat short wheel- base coaches n International visitors spend 119USD/day n Domestic visitors spend 19USD/day n Backpackers will follow. n Domestic tourism will continue to grow.

4 01/2001 Mercury Associates4 Balancing product development and the market. n We hope that you can do something to improve the market. Woman hat maker in Celendin n Working with just two people because I do not have a market. Sr Cabrera pottery replicas in Cajamarca n We havent thought about how many tourists we need to repay the loan. Magdalena Community Enterprise

5 01/2001 Mercury Associates5 Principles n Bottom -up tourism development n Create opportunities for local community income diversification n Based on assessment of near market product for high spending international soft adventure tourism. n Prioritise the creation of a critical flow of tourism around the primary circuit- avoiding unsustainable bubbles. n Secondary circuits will follow.

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7 01/2001 Mercury Associates7 Pre-Hispanic guide book

8 01/2001 Mercury Associates8 Pre-Hispanic Themes

9 01/2001 Mercury Associates9 CIRCUITO TURISTICO NORTE CHICLAYO CAJAMARCA REQUE MOCUPE CHEPEN GUADALUPE TEMBLADERA SAN PABLO KUNTUR WASI MAGDALENA SAN JUAN PACASMAYO Rio Reque Rio Zaña LAMBAYEQUE (Museo Tumbas Reales de Sipán) TUCUME (Pirámides) MOTUPE ABRA DE PORCULLA PUCARA CHAMAYABAGUA GRANDE Rio Marañón PEDRO RUIZ CHACHAPOYAS LEYMEBAMBA (Laguna de los Cóndores) BALSAS CELENDIN OLMOS KUELAP Cuarto del Rescate Cumbe Mayo BATAN GRANDE SIPAN FERREÑAFE (Museo de Sicán) Rio Marañón TRUJILLO PIURA TARAPOTO NUEVO CAJAMARCA RIOJA JAEN SAN IGNACIO NAMBALLE POMAHUACA n MORROPE Road needs Improvement n Utcubamba Valley