The Principles of Design (Los principios del diseño) (设计原则)

Presentación del tema: "The Principles of Design (Los principios del diseño) (设计原则)"— Transcripción de la presentación:

1 The Principles of Design (Los principios del diseño) (设计原则)

2 Balance (平衡) (Equilibrar)
The arrangement of weight in a composition. La disposición del peso en una composición. 组合中重量的排列 Think of a scale! Piensa en una escala 想一个规模 Balance is the distribution of the visual weight of objects, colors, texture, and space. If the design was a scale, these elements should be balanced to make a design feel stable. In symmetrical balance, the elements used on one side of the design are similar to those on the other side; in asymmetrical balance, the sides are different but still look balanced. In radial balance, the elements are arranged around a central point and may be similar. 平衡 La disposición del peso en una composición. (组合中重量的排列) Piensa en una escala (想一个规模)

3 Emphasis (Énfasis) (重点)
The focus of the composition El enfoque de la composición 组合的重点 What catches your eye? ¿Qué te llama la atención? 什么抓住你的眼睛? How can you make your point known? ¿Cómo puede hacer saber su punto? 你如何知道你的观点？ Emphasis is the part of the design that catches the viewer’s attention. Usually the artist will make one area stand out by contrasting it with other areas. The area could be different in size, color, texture, shape, etc. (Énfasis) (重点) El enfoque de la composición (组合的重点) ¿Qué te llama la atención? (什么抓住你的眼睛?) ¿Cómo puede hacer saber su punto? (你如何知道你的观点？)

4 Movement (Movimiento) (运动)
“The path the viewers eye takes trough the work of art” ("El camino que los espectadores miran a través de la obra de arte“) (“观众眼中的艺术之 路”) Key words: Guide, focus, flowing (Palabras clave: Guía, enfoque, fluir) (关键 词：指导，重点，流动) Movement is the path the viewer’s eye takes through the work of art, often to focal areas. Such movement can be directed along lines, edges, shape, and color within the work of art. (Movimiento) (运动) ("El camino que los espectadores miran a través de la obra de arte“) (“观众眼中的艺术之路”) (Palabras clave: Guía, enfoque, fluir) (关键词：指导，重点，流动)

5 Pattern (模式) (Patrón) 通过重复形状或形式组织表面的结构
A structure that organizes the surface by repeating shapes or forms Una estructura que organiza la superficie repitiendo formas o formas 通过重复形状或形式组织表面的结构 Patterns are used to great effect. It is the repetition of an element or elements in a work of art Pattern is used as a decoration, a technique of composition, or an entire piece of art Pattern has been used in art since the ancient times We see it on pottery from thousands of years ago, we see it regularly on architecture throughout time

6 Repetition (重复) (Repetición)
One object or shape repeated Un objeto o una forma repetida/一个对象或形状重复 Makes art active Hace arte activo/使艺术活跃 Helps create unity Ayuda a crear la unidad/有助 于创造团结 Repetition works with pattern to make the work of art seem active. The repetition of elements of design creates unity within the work of art. When looking at this photo, what do you notice? What happens when the pennies are repeated? Does your eye stay in one place or travel? You probably have realized that your eye tends to travel around the whole piece. When the pennies are repeated, they create a pattern in the gaps between them. Some of the pennies are heads up and others are tails up. This also provides a pattern. These plant bulbs are repeated. How are these different than the pennies? Is the repetition organized? You've probably noticed that these plant bulbs aren't quite the same as the pennies in that it's not as organized. The green portions are in different directions, which make this photo chaotic. So this is an example of how repetition can be used to create chaos. (重复) (Repetición) Un objeto o una forma repetida/一个对象或形状重复 Hace arte activo/使艺术活跃 Ayuda a crear la unidad/有助于创造团结

7 Proportion (比例) (Proporción)
When all parts relate well or compare well with each other Cuando todas las partes se relacionan bien o se comparan bien entre sí 当所有部分关联良好或相互比较好时 Figure drawing= head in relation to the rest of the body Figura dibujo = cabeza en relación con el resto del cuerpo 图画=与身体的其余部分相关的头部 Proportion is the feeling of unity created when all parts (sizes, amounts, or number) relate well with each other. When drawing the human figure, proportion can refer to the size of the head compared to the rest of the body.

8 Rhythm (韵律) (ritmo) Is created when one or more elements are used repeatedly to create a feeling of organized movement Creado cuando uno o más elementos se utilizan repetidamente para crear una sensación de movimiento organizado 当一个或多个元素反复使用以创造有 组织的运动的感觉时创建 Rhythm is created when one or more elements of design are used repeatedly to create a feeling of organized movement. Rhythm creates a mood like music or dancing. To keep rhythm exciting and active, variety is essential. Rhythm of black lines by Mondrian Rhythm is a combination of elements repeated but with variations (韵律) (ritmo) Creado cuando uno o más elementos se utilizan repetidamente para crear una sensación de movimiento organizado 当一个或多个元素反复使用以创造有组织的运动的感觉时创建 El ritmo es una combinación de elementos repetidos pero con variaciones 节奏是重复但具有变化的元素的组合 Crea el estado de ánimo 创造心情

9 Rhythm (韵律) (ritmo) Rhythm is a combination of elements repeated but with variations El ritmo es una combinación de elementos repetidos pero con variaciones 节奏是重复但具有变化的元素的 组合 Rhythm is created when one or more elements of design are used repeatedly to create a feeling of organized movement. Rhythm creates a mood like music or dancing. To keep rhythm exciting and active, variety is essential. Rhythm of black lines by Mondrian Rhythm is a combination of elements repeated but with variations (韵律) (ritmo) Creado cuando uno o más elementos se utilizan repetidamente para crear una sensación de movimiento organizado 当一个或多个元素反复使用以创造有组织的运动的感觉时创建 El ritmo es una combinación de elementos repetidos pero con variaciones 节奏是重复但具有变化的元素的组合 Crea el estado de ánimo 创造心情

10 Rhythm (韵律) (ritmo) Creates the mood Crea el estado de ánimo 创造心情
Rhythm is created when one or more elements of design are used repeatedly to create a feeling of organized movement. Rhythm creates a mood like music or dancing. To keep rhythm exciting and active, variety is essential. Rhythm of black lines by Mondrian Rhythm is a combination of elements repeated but with variations (韵律) (ritmo) Creado cuando uno o más elementos se utilizan repetidamente para crear una sensación de movimiento organizado 当一个或多个元素反复使用以创造有组织的运动的感觉时创建 El ritmo es una combinación de elementos repetidos pero con variaciones 节奏是重复但具有变化的元素的组合 Crea el estado de ánimo 创造心情

11 Variety (品种) (Variedad)
The use of several elements and principles to hold the viewers attention. El uso de varios elementos y principios para mantener la atención de los espectadores. 使用几个要素和原则来吸引观众的注意。 Variety is the use of several elements of design to hold the viewer’s attention and to guide the viewer’s eye through and around the work of art. (品种) (Variedad) El uso de varios elementos y principios para mantener la atención de los espectadores. 使用几个要素和原则来吸引观众的注意。 Una técnica utilizada para mantener al espectador interesado 用于保持观众兴趣的技巧

12 Variety (品种) (Variedad)
A technique used to keep the viewer interested Una técnica utilizada para mantener al espectador interesado 用于保持观众兴趣的技巧 Variety is the use of several elements of design to hold the viewer’s attention and to guide the viewer’s eye through and around the work of art. (品种) (Variedad) El uso de varios elementos y principios para mantener la atención de los espectadores. 使用几个要素和原则来吸引观众的注意。 Una técnica utilizada para mantener al espectador interesado 用于保持观众兴趣的技巧

13 Unity (Unidad) (统一) Creates a sense of connectedness and harmony between all parts of the work of art Crea un sentido de conexión y armonía entre todas las partes de la obra de arte 创造艺术作品的各个部分之间的连贯性 和和谐感 Unity is the feeling of harmony between all parts of the work of art, which creates a sense of completeness. (Unidad) (统一) Crea un sentido de conexión y armonía entre todas las partes de la obra de arte 创造艺术作品的各个部分之间的连贯性和和谐感

14 The Principles of Design Vocabulary
Balance Emphasis Movement Pattern Repetition Proportion Rhythm Variety Unity