Sistemas de Información Agosto - Diciembre 2007 Sesión # 4

Primer Examen Parcial 5 de septiembre Materiales: Filminas 1 – 4 Laudon & Laudon, capítulo # 1 Database design tutorial (online) URL:

Rol de SI & TI ¿Cuál es el rol de los sistemas de información y las tecnologías de información en: las organizaciones? la industria de manufactura? en la industria de servicio? en la educación? en las comunicaciones?

Rol de SI & TI en las Organizaciones Integración de procesos Integración de información Cambios en los roles de empleados y administradores Generación de conocimiento Flexibilidad de lugar y horario de trabajo Otros?

Retos al implementar SI & TI ¿Cuáles son los principales retos al implementar sistemas de información y las tecnologías de información? Definición de estrategias Integración de procesos Integración de información Recursos e infraestructura

The Emerging Digital Firm TI supporting their core processes Knowledge-intense products Information-intense services Digitally enabled relationships with customers, suppliers, and employees Digital management of key corporate assets

Internet Business Models Virtual storefront Information broker Transaction broker Online marketplace Content provider Online service provider Portal Virtual community (Laudon & Laudon, 2003)

Internet Business Models Virtual storefront: Sells physical goods online instead of through a physical storefront or retail outlet. The goods are then shipped to the customer. Key design components: Browsing Searching Transaction handling

Internet Business Models Information broker: Provides primarily product, pricing, and availability information. The final purchase transaction is usually conducted elsewhere. Key design components: Browsing Searching

Internet Business Models Transaction broker: Provides services that allow people to complete transactions, such as buying and selling securities. Key design components: Online help, tutorials, policy Transaction handling

Internet Business Models Online marketplace: Provides a digital environment where buyers and sellers can meet, search for products, display products, and establish prices for those products. Key design components: Browsing Searching Transaction handling Collaborative information filtering

Internet Business Models Content provider: Creates revenue by providing digital content, such as digital news, music, photos, or video over the Web. Key design components: Information Architecture Usability

Internet Business Models Online service provider: Provides online hardware and software services for individuals and businesses. Key design components: Performance Functionality Usability

Internet Business Models Portal: Provides an initial point of entry to Web services along with specialized content. Key design components: Information Architecture Usability

Internet Business Models Virtual community: Provides an online meeting space where people with similar interests can communicate and find useful information. Key design components: Sociability Usability Collaborative information filtering

Virtual communities (Preece, 2000)

Ejemplos El Norte ( INEGI ( Infosel financiero ( Infosel legal ( Travelocity ( Riviera Maya Web (

Ejemplos Soriana ( Liverpool en línea ( Apple ( CommuniSpace ( eBay ( Craigslist (

Internet Business Models Virtual storefront Information broker Transaction broker Online marketplace Content provider Online service provider Portal Virtual community Hybrid