1 Ing. Maria Elena Vázquez Lira Sesión 3 Agosto 2006 Ing. Maria Elena Vázquez Lira Sesión 3 Agosto 2006 La Estrategia en el Comercio Detallista Estrategias.

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Transcripción de la presentación:

1 Ing. Maria Elena Vázquez Lira Sesión 3 Agosto 2006 Ing. Maria Elena Vázquez Lira Sesión 3 Agosto 2006 La Estrategia en el Comercio Detallista Estrategias del Comercio Detallista

2 Tarea  Equipo 1 GDA Web Search  Caso Wal-Mart  Leer Artículo: D’Andrea, G., & Lunardini, F. (2005). Dentro de la mente y el bolsillo del consumidor latinoamericano. Harvard Business Review (Octubre).  Visitar website The Coca Cola Retailing Research Council: d/cs/.ce/7_0_A/.s/7_0_10Q/_th/J_1_IP/_s.7_0 _A/7_0_10Q/_s.7_0_A/7_0_10Q#1 d/cs/.ce/7_0_A/.s/7_0_10Q/_th/J_1_IP/_s.7_0 _A/7_0_10Q/_s.7_0_A/7_0_10Q#1  Leer capítulo 4  Equipo 1 GDA Web Search  Caso Wal-Mart  Leer Artículo: D’Andrea, G., & Lunardini, F. (2005). Dentro de la mente y el bolsillo del consumidor latinoamericano. Harvard Business Review (Octubre).  Visitar website The Coca Cola Retailing Research Council: d/cs/.ce/7_0_A/.s/7_0_10Q/_th/J_1_IP/_s.7_0 _A/7_0_10Q/_s.7_0_A/7_0_10Q#1 d/cs/.ce/7_0_A/.s/7_0_10Q/_th/J_1_IP/_s.7_0 _A/7_0_10Q/_s.7_0_A/7_0_10Q#1  Leer capítulo 4

3 Exec Values/Vision Strategy Management Style Structure Climate People Results Managemt Systems Environment Modelo Homans

4 The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE PRODUCT COMMUNICATION PEOPLE VALUE SYSTEMS LOGISTICSSUPPLIERS Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College

5 Five Key Questions for Each Pentagon Corner  Do we win?  By how much? (a little or a lot?)  Is it getting better or worse? (direction)  Does anybody care?  Is it sustainable?  Do we win?  By how much? (a little or a lot?)  Is it getting better or worse? (direction)  Does anybody care?  Is it sustainable?

6 The Eight Ways To Win In Retailing The Pentagon & The Triangle PRODUCT COMMUNICATION PEOPLE VALUE SYSTEMS LOGISTICSSUPPLIERS Location Size Layout & Design PLACE Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College

7 The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE COMMUNICATION PEOPLE VALUE SYSTEMS LOGISTICSSUPPLIERS PRODUCT Intensity Style & Fashion Assortment Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College

8 VALUE The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE PRODUCT COMMUNICATION PEOPLE SYSTEMS LOGISTICSSUPPLIERS Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College Quality Price

9 The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE PRODUCT VALUE SYSTEMS LOGISTICSSUPPLIERS Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College PEOPLE Service Climate Knowledge

10 The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE PRODUCT PEOPLE VALUE SYSTEMS LOGISTICSSUPPLIERS Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College Promotional COMMUNICATION Positional