33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de Janeiro 24 April 2001
I am a miner in search for a golden niche
Innovation seldom comes from R+D, but from the market
Meet market needs
Vertical segmentation
Horizontal segmentation
Hachette Filipacchi Spain Casa Diez DeViajes Quo Elle Elle Deco Ragazza Crecer Feliz TP Supertele Teleindiscreta Telenovela Diez Minutos ¡Qué me Dices! Car and Driver Emprendedores Fotogramas Qué Leer
Service Explanation Inspiration Value for money
Do not make the magazine you love but rather love the magazine you make
Magazines which leave a mark