33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de Janeiro 24 April 2001.

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Transcripción de la presentación:

33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de Janeiro 24 April 2001

I am a miner in search for a golden niche

Innovation seldom comes from R+D, but from the market

Meet market needs

Vertical segmentation

Horizontal segmentation

Hachette Filipacchi Spain Casa Diez DeViajes Quo Elle Elle Deco Ragazza Crecer Feliz TP Supertele Teleindiscreta Telenovela Diez Minutos ¡Qué me Dices! Car and Driver Emprendedores Fotogramas Qué Leer

Service Explanation Inspiration Value for money

Do not make the magazine you love but rather love the magazine you make

Magazines which leave a mark