Yo Proteico El yo proteico es un ser que surge por la cibercultura, se adapta a todo lo nuevo que surge dentro de los medios, vamos a describir algunas de sus características que se presentan en la lectura de Jeremy Rifkin.
Lack of socializing and extended attention span. -They are not able to start a conversation without bringing up trending topics. -If one person wants to have a deep conversation they lose track during the explanation. His life is with short-lived fragmented frames of consciousness. -Because they are not able to give full attention to something, their activities are cut off to change the action.
Freedom as the right to be included in the webs of mutual relationships. -They feel free to be included in cyberplaces, it is also a challenge towards the society. In the middle of the cultural economy, which is a bunch of simulated worlds, the protean man adapts himself as a camelion does. -They put the example as the way of living as an autonomous agent in a Darwinian world of competitive survival. This was a book that explains the quick adaptation of the dungeons and dragons rules. They don´t sell the product They sell experience…
They don´t follow the Ideological way to work ethos, they rather take the theatrical way to play ethos. -This means that they change the habits, ethos comes from ethic in Greek. They feel comfortable conducting business and engaging in social activity in electronic commerce and cyberspace.
Más de la mitad de personas en el mundo… no ha hecho una llamada telefónica