Communication Trends Davos, February 9 th 2010 Nuria Vilanova.

Presentación del tema: "Communication Trends Davos, February 9 th 2010 Nuria Vilanova."— Transcripción de la presentación:

1 Communication Trends Davos, February 9 th 2010 Nuria Vilanova

2 2010 The year of the communication

3 1. In Internet we can be wrong, but the major mistake is not to try to.

4 La carpa de Vivir con Epilepsia se instaló en las inmediaciones del C.C. Príncipe Pío de Madrid. Acto de presentación de la campaña) Demostraciones prácticas Campaña Vivir con epilepsia: Concienciar sobre la patología, y generar engagement con los médicos y pacientes, desterrando tópicos y creando herramientas de networking Encuesta Vivir con Epilepsia. El testimonio de la Embajadora de la Epilepsia. La Primera Campaña de Información y Concienciación Vivir con epilepsia, oSociedad Española de Neurología (SEN), la Sociedad Andaluza de Epilepsia (SADE) y la Federación Española de Epilepsia (FEDE), en colaboración con el laboratorio biofarmacéutico UCB Pharma

5 2. Storytelling kingdom

6 Sensi Blu Foundation: Home is not a Prison

7 3. The key is in the creative process

8 SKCIN: Computertan

9 Videojuegos en las clases

10 4. The storytelling needs images and nearby examples

11 Health & Safety Executive: Asbestos – The Hidden Killer

12

13 AUSONIA

14 5. The new language is audio-visual

15 http://www.youtube.com/watch?v=y5rkrzTHVKY

16

17 Webcast www.moneysumermarket.com 25 websites publish the interview (Daily Telegraph, Orange, Reuters...)

18 The Danish Ministry of Education: White Zone

19 6. The word today is integration

20 A video on Youtube about the press conference in Gandía was published by gastronomiaycia.com- http://www.youtube.com/user/ velsid http://www.youtube.com/user/ velsid

21 Direct Marketing Mailshots Trade Marketing Press office Press conference, press releases, press kit, etc. On line Communication Facebook Email marketing Blog Marketing Youtube Website Event Organization of an event in Madrid Radio & TV Advertising Radio Spot TV Spot 360 communication RRPP Management of celebrities to support the campaign

22 PUBLIC AFFAIRS TO LAUNCH A PRODUCT Pepsi Lipton International: Lipton Raspberry Launch

23 7. Quickly, quickly, quickly

24

25 8.Lobby and small shareholders

26 Telecom Italia: Interactive Report

27 9.Internal Communications

28 10. 10. Companies replace governments and governments bet for the communication

29 RSC Holcim Hungaria Zrt.: Holcim Hungaria Home Foundation For Building Homes

30 Bundesagentur für Arbeit: Qualifiying instead of job cutting

31 10 +1 The media ¿competitors or new partners?

32 10. We need new profiles in communication

33 Thank you! Thank you!