© 2013 IBM Corporation IBM Worklight overview Diciembre, 2013.

© 2013 IBM Corporation 2 Mobile IBM Mobile: Delivering mobile critical success factors standards-based and future ready business processes and systems are completely integrated from the mobile access points to the back-end systems proactive end-to-end security; centralized deployment, management, maintenance and support for applications, devices and infrastructure

© 2013 IBM Corporation 3 Mobile ACELERAR EL DESARROLLO Permite el desarrollo con los varios modelos de aplicaciones moviles: web, hibrido y nativo Curva de aprendizaje corta Incluye componente para pruebas funcionales Facilidad en distribuir las versiones de aplicaciones ASEGURAR SEGURIDAD DE APLICACION Y DATOS Autenticación garantizada por el servidor Validación de la aplicación y del binding usuario-app-dispositivo Conexión segura Soporte para encriptación de datos Asegurar la versión de la aplicación INTEREACCIÓN CON EL USUARIO Notificaciones Push Unificadas, incluso SMS Añadir capacidades de geo-localización Métricas y analise de la utilización de las aplicaciones IBM Worklight La plataforma de aplicaciones móviles PROPORCIONAR LA INNOVACIÓN Basado en standards y integrado con los SDK de los principales provedores IBM Worklight va más allá del desarrollo de interfaz de usuario; es una solución middleware completa para “informática móvil” FACILITAR INTEGRACION CON LOS SISTEMAS EMPRESARIALES Soporte para varias tecnologias de integración Traducción de los datos de back-end para desarrollo facil Almacenamiento local encriptado

© 2013 IBM Corporation 4 Mobile IBM Worklight - Componentes Worklight Studio Un completo y ampliable entorno con máxima reutilización de código y optimización por dispositivo Worklight Server Notificaciones unificadas, gestión de versiones, seguridad, integración y despliegue ← Worklight Runtime Components Librerías de ampliación y APIs cliente que exponen y crean una interfaz a la funcionalidad nativa del dispositivo y al servidor de Worklight Worklight Console Una consola web para análisis de uso de las aplicaciones en tiempo real y control de tus aplicaciones móviles e infrastructura Worklight Application Center Una tienda privada para las aplicaciones moviles que soporta las varias tecnologias, enfocada en las necesidades de la empresa

© 2013 IBM Corporation 5 Mobile Permitir el desarrollo con los varios modelos de aplicaciones móviles Native Apps Platform-specific. Requires unique expertise, pricy and long to develop. Can deliver higher user experience. Native Application Device APIs 1001010101011101001 0100100101011101001 0011010101010100100 1001011110010011001 0101010010101010100 1010101010101010101 0111111000001010101 0101010010010101010 1010100011110101000 1111010100111010101 1111001011011110100 01011001110 Hybrid Apps - Mixed User augments web code with native language for unique needs and maximized user experience. Native Shell Web Native Device APIs <!DOCT YPE html PUBLIC created 2003-12 100101 010101 110100 101010 101010 100100 100101 111001 001100 10 Hybrid Apps - Web HTML5 code and Worklight runtime libraries packaged within the app and executed in a native shell. Native Shell Web Code <!DOCTYPE html PUBLIC <! - - created 2003-12-1 XYZ</title Device APIs Web Apps Written in HTML5 JavaScript and CSS3. Quick and cheap to develop, but less powerful than native. Mobile Browser Web Code <!DOCTYPE html PUBLIC <! - - created 2003-12- 12 - - XYZ Browser AccessDownloadable Browser Access Hybrid Apps - Web Hybrid Apps - Mixed Native Apps Facilidad en el desarrollo nativo, híbrido, web

© 2013 IBM Corporation 6 Mobile Desarrollo multi-platforma compartiendo una parte comun De la complejidad de muchos… Varias herramientas y librerías Cuatro proyectos para desarrollo y mantenimiento Para la simplicidad de uno… Un entorno de desarrollo Un proyecto para desarrollo y mantenimiento Windows AndroidApple Blackberry Facilidad en el desarrollo nativo, híbrido, web

© 2013 IBM Corporation 7 Mobile Proyecto unificado y optimización para cada dispositivo JavaScript from an environment folder is appended to the same file in the common folder CSS files from an environment folder will be appended to the CSS files in the common folder HTML files from an environment folder will override files in the common folder images from an environment folder will override files in the common folder The native folder under the android folder contains a fully compliant Android Project. The native folder under the iphone folder contains a fully compliant Xcode project. Facilidad en el desarrollo nativo, híbrido, web

© 2013 IBM Corporation 8 Mobile  Analyzed 100+ most popular apps on AppStores for best practices  Supports Dojo Mobile and jQuery Mobile  Live preview using the underlying widget library  40+ out-of-the-box common screen patterns  Navigation, search, lists and tables, authentication, configuration panels Worklight Studio – Patrones gráficos para acelerar el desarrollo Facilidad en el desarrollo nativo, híbrido, web

© 2013 IBM Corporation 9 Mobile Worklight Studio – Vista previa en el Mobile Browser Simulator Pruebas de la parte común de la aplicación con simulación de las características del dispositivo Posibilidad de eligir el tipo de dispositivo Posiblilidad de simular rotación, camera, batería, GPS, etc Facilidad en el desarrollo nativo, híbrido, web

© 2013 IBM Corporation 10 Mobile Transformar el negocio. Capacidades de geo-localización Automatic Check-In............ SMS, Push Example: Geo-enriched hotel check-in experience At point A, initiate automated check-in A  Challenges of geo-location  Multiple geo modalities–Requires both GPS and WiFi sampling and interpolation  Resource intensive –Continuous polling strains network and battery resources  Enterprise integration – Meaningful action requires context from back-end systems  New toolkit makes geo-location practical  Efficiently collect geo-location data (both GPS and WiFi)  Set policies for acquiring geo data and sending it in batch  Trigger business actions when user reaches a point of interest, or enters/exits a region  Server-side logic enables meaningful reaction to important geo events Proporcionar la innovación / Interacción con el usuario

© 2013 IBM Corporation 11 Mobile Realizar pruebas funcionales de las aplicaciones móviles Automate tests on mobile applications Recording, editing, and running on mobile devices Improve quality and time-to-value with industry-first app testing Create resilient and code-less test cases Record once, play back on multiple devices Comprehensive – Android and iOS, Native and Hybrid Resilient – Same test runs across multiple devices Also for non-developers – Scripts in natural language description Garantizar la calidad de las aplicaciones móviles. Facilidad en el desarrollo nativo, híbrido, web

© 2013 IBM Corporation 12 Mobile Seamless develop-build-test user experience for the developer  Develop a mobile application within Worklight Studio  Create a Test Workbench Project  Easily add applications to the Test Workbench Project and start recording tests or playing existing tests on the new application’s version  Beyond Worklight – leverage products such as Rational Quality Manager (RQM) and others to plan, track and automate your tests Tests funcionales desde Worklight Studio Facilidad en el desarrollo nativo, híbrido, web

© 2013 IBM Corporation 13 Mobile An middleware component which deliveries unified notifications, runtime skinning, version management, security features, and integration Services Distribution of mobile web apps Enterprise connectivity: Secure client/server connectivity Direct access to enterprise back-end data and transaction capabilities Authentication enforcement Client control: Application version management and remote disabling Direct update of application code Unified Push Notifications Aggregation of usage statistics Server-side reports viewer An middleware component which deliveries unified notifications, runtime skinning, version management, security features, and integration Services Distribution of mobile web apps Enterprise connectivity: Secure client/server connectivity Direct access to enterprise back-end data and transaction capabilities Authentication enforcement Client control: Application version management and remote disabling Direct update of application code Unified Push Notifications Aggregation of usage statistics Server-side reports viewer Worklight Server Seguridad y Autenticación / Integración & Gestión

© 2013 IBM Corporation 14 Mobile Controlar la integración con los sistemas back-end De múltiples integraciones punto a punto Necesario configurar y mantener las varias integraciones en cada aplicacion Desarroladores responsables por implementar el cacheo, sincronización y encriptación de datos Para un acceso ágil y transparente Worklight transforma los datos en lenguaje para el móvil (JSON) Worklight Server gestiona el cacheo, sincronización y encriptación de datos ERP Engine App DB HTTP (REST, SOAP), JMS SQL HTTP, CAST IRON JSON Worklight Adaptors WORKLIGHT SERVER ERP Engine App DB Cloud Service Blackberry Apple Blackberry Apple Integración & Gestión

© 2013 IBM Corporation 15 Mobile Worklight Server- Adapters Information Systems Databases Applications Query Update data Data/Result as JSON Invoke adapter procedure SQLJMS Worklight HTTP (REST, SOAP) Response 1 2 3 4 Caching Mechanism Universality Supports multiple integration technologies and back-end information systems Read-only & Transactional Capabilities Adapters support read-only and transactional access modes to back-end systems Fast Development Defined using simple XML syntax Easily configured with JavaScript APIs Security Flexible authentication APIs for back-end connections Connected user identity control Caching Leveraged to store data retrieved from back-end Transparency Uniform exposure of back-end data for all adapter types JAVA (extend) Integración & Gestión

© 2013 IBM Corporation 16 Mobile Encrypted and synched on-device data storage Embedded JSON mobile database: JavaScript APIs to store, query and update data Multiple user support on the same device Supports data encryption Server-to-client Sync: Retrieve, store and keep data store up-to-date using adapters Client-to-server Sync: Simplify write actions on data while the app is offline and send these actions to the server when connectivity is restored Almacenamiento & Offline

© 2013 IBM Corporation 17 Mobile Notificaciones Push Unificadas De la complejidad de muchos… Diferentes push services para administrar Para la simplicidad de uno… Notificaciones Push Unificadas Worklight Unified Push Framework Apple Push Microsoft Push Feature Phones SMS/MMS Brokers Blackberry Blackberry Push Google Push Apple Push Google Push Blackberry Push Microsoft Push SMS/MMS Brokers Feature Phones Blackberry Apple Integración & Gestión

© 2013 IBM Corporation 18 Mobile Device Single Sign-On (SSO) Device SSO Capability: SSO enables a mobile user to authenticate him/her-self once and gain access to all back-end services (usually in a single domain) without being prompted to log in again at each of them Device SSO Value :  Mobile Users get a more seamless experience without having to explicitly login to each and every application  Enterprises can integrate authentication services under single umbrella, streamline governance and reduce help desk costs related to password resets and security  Developers can eliminate redundant development effort in building authentication in each application independently Device SSO implementation:  Implemented using combination of server side capabilities (realms) and unique device identification (device ID)  On successful login the authentication state is saved in the database and used for validations in subsequent sessions from the same device. Seguridad y Autenticación

© 2013 IBM Corporation 19 Mobile App Management: Worklight console Remote Disable: you can use the Worklight Console to deny access to an app of a specific version on a specific environment Integración & Gestión

© 2013 IBM Corporation 20 Mobile Control de las actualizaciones  Remote Disable: desactivar versiones de una aplicación, informando a los usuarios de cómo actualizar  Direct Update: enviar automáticamente para el dispositivo las nuevas versiones de ficheros web de la aplicación Integración & Gestión

© 2013 IBM Corporation 22 Mobile Gain insight with industry-first mobile analytics Easily instrument mobile apps Analyze app usage, responsiveness and pathways– with upgrade to marketing insight Analytics that cross between the mobile application and the server Mobile Device: Embedding the tealeaf data collection library and efficiently streaming back relevant information Easily upgrade to Tealeaf server for complete UX analytics Server side APIs to log activities and location information Extensibility The new analytics repository exposes a REST-based interface Organizations and search for and export information in JSON format Collected data can be loaded into enterprise reporting systems such as Cognos or analyzed for patterns Analytics Repository Worklight Server Server Data Client Logs Interact with the data Collect, compress and stream important information Unificación de client y server analytics Analytics

© 2013 IBM Corporation 24 Mobile Una App Store para todos los dispositivos Distribución eficiente de las versiones de pruebas para test y feed-back Facilidad en distribuir y mantener las aplicaciones internas para los empleados Control avanzado de accesos (ACL) y soporte LDAP WORKLIGHT SERVER Worklight AppCenter Blackberry Apple Gestión / Facilidad en el desarollo

© 2013 IBM Corporation 26 Mobile Worklight Cluster Load Balancer Backend 1 Backend 2 Worklight Database Web SSO Server User https Corporate LAN Corporate DMZ Arquitectura adaptable a cualquier entorno Sistemas operativos - Mobile Android iOS Blackberry Windows Java ME Sistemas operativos - Servidor AIX Linux Windows HP Solaris Servidores de Aplicaciones Apache Tomcat WebSphere Aplication Server (WAS) WAS Liberty Profile (incluido) Oracle Dases de datos DB2 (incluido) MySQL Oracle

© 2013 IBM Corporation 27 Mobile IBM Worklight Mobile Application Platform Significant Return-on-Investment Key Worklight Efficiencies: Web development skills commonly available Shared code base across devices Highly efficient optimization of apps if required Use of ready-made UI libraries and visual editor Reusable enterprise connectivity and integration layer Out-of-the-box security and authentication components Return-on-Investment: Reduced development effort on 2 nd and 3 rd devices (up to 90%) Cost savings increased with additional apps Reduced overhead of IT integration and mobile infrastructure (minimal effort) Lower maintenance cost of app versions and updates over time Dramatically reduced Time-to-Market for app deployment (weeks instead of months)

© 2013 IBM Corporation 31 Mobile Premio 2013 como mejor solución para el desarrollo móvil MAS INFORMACION DE SSIA CODIE AWARDS: http://www.siia.net/codies/2013/about.asp http://www.siia.net/codies/2013/about.asp

© 2013 IBM Corporation 33 Mobile American National Insurance Company fast-tracks mobile access Challenges With thousands of agents using a range of smartphone devices to serve customers, American National Insurance Company (ANICO) sought a rapid, nondisruptive way to make its agent portal mobile-friendly. Solution ANICO contracted with IBM Advanced Business Partner Streebo to roll out a mobile capability for the agent portal using Streebo insurance applications and IBM WebSphere Portal software Benefits Supports agents with portal applications that are easy to access and navigate using almost any mobile device Slashes the time required to create and deploy mobile applications from eight months to eight weeks Accelerates moving the homegrown agent portal to the IBM WebSphere Portal platform “With WebSphere Portal tools, we’re able to mobile- enable our existing agent portal while moving it to the IBM WebSphere Portal platform at the same time. It’s a win-win." - Deanna Walton, assistant vice president, field systems, American National Insurance Company

© 2013 IBM Corporation 34 Mobile OpenLogix Corp. develops enterprise mobile applications in half the time Challenges OpenLogix Corp. needed to find a solution that would provide robust security and connectivity features to support enterprise mobile application development. Solution OpenLogix uses IBM® Worklight® software to create an application once and reuse the code for multiple mobile platforms, such as Android and iOS. Benefits  In just one month they developed a mobile application for utilities that supports multiple mobile platforms  Gave mobile application administrators the ability to proactively push updates to users’ devices and remotely disable older versions  Integrated easily with back-end systems, such as security systems, providing OpenLogix with an application management system “With Worklight, it’s actually incredibly simple to build and package multiple applications to an iPhone, an Android or other device without having to worry about building it specifically for those devices.” ~Harry Ho, mobile applications engineer, OpenLogix Corp

© 2013 IBM Corporation 35 Mobile Rohde & Schwarz cuts mobile development costs by 60 percent The IBM Worklight platform facilitates rapid mobile application development Challenges Rohde & Schwarz wanted to create a mobile enterprise infrastructure that would help it support multiple devices and create applications for customers, partners and employees Solution Using the IBM® Worklight® mobile platform, the organization can develop and deploy hybrid HTML5 applications to deliver content across multiple mobile platforms Benefits  Reduces multiplatform development costs by 60 percent when developing for five platforms  Provides open interfaces, letting Rohde & Schwarz connect to and use resources within its existing infrastructure  Shortens time to market with hybrid application development across multiple mobile operating systems “After lots of evaluations, we decided that Worklight seems to fit best with our environment and our needs. Now we are able to deliver exceptional apps in weeks instead of months.” ~Manfred Metz, corporate mobility manager, Rohde & Schwarz

© 2013 IBM Corporation 36 Mobile IBM Worklight es diferente de los demás Tooling for HTML 5 development and device adaptation Application lifecycle management of HTML5 artifacts Leveraging de-facto standards to provide added value for developers Basado en Standards Native / hybrid / web Full coverage of the hybrid spectrum Full leverage of HTML5 and native ecosystems Flexibilidad y Agilidad For developers: steep (quick) learning curve, small number of programming models, JS anywhere, small footprint Collaborative development Installation and deployment Consumability Flexible security model Portfolio integration Advanced in-app security features Seguridad IBM products already leveraging Worklight as a mobile standard Starting to build a catalog for third-party APIs Eco-sistema

© 2013 IBM Corporation IBM MobileFirst Offering Portfolio AnalyticsSecurityManagement IBM & Partner Applications Application Platform and Data Services BankingInsurance Transport TelecomGovernment Industry Solutions HealthcareRetail Automotive Application & Data Platform Strategy & Design Services Development & Integration Services Cloud & Managed Services Devices Network Servers

© 2013 IBM Corporation Examples of IBM mobile offerings that align to development Industrialize IBM Mobile Development Lifecycle Solution Design & Develop Worklight Obtain Insight Tealeaf Manage Endpoint Manager Deploy Worklight Instrument Analytics & Security Integrate CastIron Test Rational Workbench Scan & Certify AppScan

© 2013 IBM Corporation IBM Worklight overview Diciembre, 2013.

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© 2013 IBM Corporation IBM Worklight overview Diciembre, 2013.

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