Estrategia de Optimización de la Plataforma de Aplicaciones

Presentación del tema: "Estrategia de Optimización de la Plataforma de Aplicaciones"— Transcripción de la presentación:

1 Estrategia de Optimización de la Plataforma de Aplicaciones

2 Hechos en la Plataforma de Aplicaciones
En los últimos 2 años fiscales este negocio ha crecido aproximadamente 25% cada año El Negocio de Plataforma de Aplicaciones para Microsoft a FY11 representará ventas entre 27 y 30 millones de dólares en licenciamiento y entre 13 y 15 millones de dólares para Venezuela Esto en Colombia representa para FY09 ventas por 15 millones de dólares y 7.5 millones de dólares para Venezuela 70% de las aplicaciones desarrolladas en el último año corren sobre la plataforma de aplicaciones de Microsoft

3 ¿Qué es una Plataforma de Aplicaciones?
“Application server platforms are the foundation for emerging composite applications” “Application platform suite (APS) products are integrated assemblies of three fundamental runtime technologies” “A Superplatform is a tightly integrated suite of products that provide organizations with a comprehensive platform for enterprise computing” “The platform a customer uses to design, develop, deploy and manage applications to run their business."

4 La transición hacia Plataformas para Aplicaciones
No se 0.5% Anticipa una convergencia de capacidades de infraestructura de aplicaciones – incluyendo inteligencia de negocio, servidores de aplicaciones, herramientas de desarrollo, portales, integración, SOA y BPM - ocurriendo dentro de su organización? Si, esta ocurriendo actualmente 41% Si, pero no hay un plan puesto 35% No 24% Las organizaciones están convergiendo lo que alguna vez fueron sistemas y aplicaciones independientes en una plataforma de aplicaciones integrada . De hecho, de acuerdo a Forrester Consulting, 75 porciento de los lideres de TI de 412 compañías en Norte América, Europa, Asia-Pacifico, y América Latina anticipan una transición hacia una plataforma para aplicaciones. Forrester Research 2007 “Many Organizations Embrace Converged Application Platforms, But Adoption Barriers Remain”, a commissioned study conducted by Forrester Consulting on behalf of Microsoft, October 2007; abdd-df09ac51742c/Forrester Consulting - Application Platform Optimization Study pdf

5 Aplicaciones Empresariales Infraestructura Optimizada
La propuesta de Plataforma Microsoft Haciendo el dynamic IT una realidad Usuarios de Negocio Interfases de Usuario Familiares e Intuitivas Off Premise On Premise Plataforma Integrada para Multiples Aplicaciones Aplicaciones Empresariales Other Partners & Customers ERP Finance Inventory CRM Operations ??? Infraestructura Optimizada

6 Enterprise Applications
La Plataforma para Aplicaciones Microsoft Una plataforma integrada y unificada para multiples aplicaciones Information Analysis Information Reporting Performance Management Rich Media Web Standard Web Social Computing Service Enablement Connectivity Composite Applications Enterprise Applications Other Partners & Customers ERP Finance Inventory CRM Operations ???

7 Plataforma de Aplicaciones Microsoft
Enterprise Applications Other Partners & Customers ERP Finance Inventory CRM Operations ???

8 ¿Qué significa Optimizar la Plataforma de Aplicaciones?
Basico Estandarizado Advanzado Dinamico $ Centro de Costos Centro de Costo eficiente Habilitador de Negocios Activo Estrategico Tiempo IT costs (conceptual) Business value returned (conceptual)

9 El Modelo de Optimización y la Plataforma de Aplicaciones
Moverse de ausencia de percepción de UX hacia un desarrollo proactivo, colaborativo y orientado a los usuarios finales Moverse de silos de datos y analisis manual a analisis en tiempo real y con manejo de indicadores Moverse de aplicaciones y servicios disconectados a SOA y procesos de negocios adaptativos Customers who are evaluating application platforms are generally looking to adopt one or more of these Capabilities to deliver solutions that are interoperable, adaptive and reliable. Note: review each Capability value statement and discuss synergies across Capabilities Moverse desde manejar silos de datos disparejos a una plataforma de datos escalable e integrada Moverse de desarrollo ad hoc en sistemas legados a equipos modernos que desarrollen y administren todo el ciclo a través de ALM

10 Inteligencia de Negocios & Manejo de Datos
Performance Management Scorecards y dashboards Iniciativa de monitoreo de negocio Reportes de KPIs Análisis de Información Mineria de Datos Agreagación de Información Descubrimiento de tendencias y relaciones Reporteo de Información Visualización de Información Extracción de Datos Basado en estándares de interoperabilidad Servicios de integración de información Aplicaciones Empresariales Other Partners & Customers ERP Finance Inventory CRM Operations ???

11 Nuestra oferta integrada de Inteligencia de Negocios
SharePoint Server BÚSQUEDA ENTREGA A USUARIO FINAL Reportes Tableros Excel Vistas Analíticas Scorecards Planes MANEJO DE CONTENIDO COLABORACION HERRAMIENTAS DE USUARIO FINAL Y APLICACIONES DE ADMINISTRACIÓN DE DESEMPEÑO Excel PerformancePoint Server PLATAFORMA BI SQL Server Servicios de Reporteo Servicios de Análisis SQL Server DBMS SQL Server Servicios de Integración

12 100MUSD en servicios El Mercado de BI en Colombia: $60M Ingresos por Software en 2008; $120M para 2012 Aplicaciones Analíticas $12M  $28.7M Administración del Rendimiento Empresarial y Análisis Financiero Análisis CRM Cadena de Suministros y Administración de Servicios Operativos Gerentes y Analistas Herramientas Usuario final $30M  $65.5M Consultas, Reportes y Análisis por el Usuario Final Análisis Avanzado Information Workers Gerentes y analistas Data Warehousing $20M  $40M Administración de Data Warehouses (DB) Generación Data Warehouses (ETL) Administradores de IT, Gerentes de Data Warehouses

13 Hechos y Oportunidades
La Inteligencia de negocios es una prioridad para todos los BDMS de las organizaciones Es un negocio que solo en FY09 representa ventas por mas de 12 millones en licenciamiento para Colombia (SQL + PPS) Identifique en que nivel de madurez de APO están sus clientes Ofrezca diferentes soluciones para sus clientes Reporteo Empresarial Análisis Predictivo / Minería de datos Optimización de Infraestructura de Datos Extracción, limpieza o consolidación de Datos

14 Business Intelligence Performance Management Business Intelligence
Microsoft | Programas para Socios Nueva Competencia de Business Intelligence Fiscal Year 2008 Competency Specializations Data Mgmt Solutions Data Management Business Intelligence IW Solutions Performance Management Data Visualization, Enterprise Content Mgmt., Office Deployment, Office Solution Development, Portals & Collaboration, Search, Unified Communication. Fiscal Year 2009 Competency Specializations Business Intelligence BI Platform Performance Management Data Mgmt Solutions IW Solutions Data Visualization, Enterprise Content Mgmt., Office Deployment, Office Solution Development, Portals & Collaboration, Search, Unified Communication.

15 Oportunidades de Negocio y Servicios
Microsoft® SQL Server ® 2008 entrega oportunidades de alto impacto para los socios diversificando entre clientes y escenarios de compra  Migrando de otras Bases de datos Aproximadamente 25% de las Bases de Datos de Oracle están en versiones 9x Access y MySQL con un porcentaje alto en pequeña y mediana empresa Vendiendo a Nuevos Clientes 3500 unidades nuevas de servidores para uso con Base de Datos para FY09 Penetración de pequeña y mediana empresa baja a soluciones que utilicen Bases de Datos (Excel) aprox 43% Actualizando la base Instalada de SQL Server El soporte de SQL Server 2000 venció en Abril 2008 60% de la Base Instalada esta en SQL 2000 o anteriores sin SA 35% de la Base Instalada Posee SA de SQL 2005 - Alto impacto en Oportunidades de Servicios con Microsoft SQL Server 2008 Desarrollo de Aplicaciones Empresariales e Integración Business Intelligence Data Warehousing Consolidación de Servidores y Optimización Aplicaciones Movíles y Web Installed base of more than 1.4M units and 100K CTP downloads reveals pent-up demand and significant opportunities for SQL Server 2008 upgrades 36% of the SQL Server databases that are currently operational are SQL Server 2000 (DB Tracker – FY07). 58% are SQL Server The rest are pre- SQL Server 2000

16 Aplicaciones Empresariales
BPM & SOA Aplicaciones Compuestas Workflows Automatización Procesos de Negocio Contenido Dinámico Conectividad Mensajeria Transformaciones Ruteos Habilitación de Servicios Interoperabilidad Discoverabilidad Seguridad y Acceso Objective: Create awareness and generate interest in platform projects using the Microsoft Application Platform Real-World SOA Modernizing existing systems Services-oriented architecture (SOA) is a popular strategy for designing solutions that may require integration across operating systems, applications, and databases. A SOA approach can unlock the value of existing systems and improve cost efficiency and overall business agility. SOA can be used to support and accelerate projects such as service-enabling existing mainframes, enterprise resource planning (ERP) applications, or other line-of-business (LOB) systems. SOA can be used to develop interoperable hubs that enable applications to communicate and share information, and to develop composite applications that reuse multiple existing functions in new applications. Let’s look at some BPM and SOA projects to get you started on the path to a unified application platform: Service Enablement Servicing enabling existing systems allows you to: Prolong the value of existing mission-critical LOB applications while exposing information and services from these systems to the rest of the organization. Automate repetitive tasks like requests for proposals and order management, and facilitate the exchange of information across the sales department to provide better and faster customer service. Provide timely and secure access to information locked away in LOB applications, reducing data redundancy and inconsistencies. Expose system capabilities while maintaining appropriate levels of security, auditing, and identity management. Use services as a layer of abstraction between LOB systems and applications consuming them, reducing dependencies between LOB applications and consuming applications. Use industry standards to expose services provided by heterogeneous systems in a consistent way. To service-enable existing systems, you need the following capabilities Interoperability – systems communicating and working together in heterogeneous environments. Discoverability – locating the right service and its service contract. Security – managing identities, securing access to the service, and preventing unauthorized information disclosure of information. Connectivity Connectivity allow you to: Aggregate individual services into composite services to provide a range of new capabilities focused on building robust, connected, service-oriented applications. Bring together new and modified information and workflows with existing LOB systems for improved information flow across different stakeholders. Transform complex business processes to make them simpler to model and implement, and to evolve and extend them further. Enable Connectivityto support messaging patterns that enable dynamic service aggregation, message routing, validation, transformation, exception management and fault tolerance. Reduce the complexity and costs associated with servicing interoperability requests from business stakeholders. Simplify security and management aspects of interoperation efforts. For effective interoperability and service buses you need the following capabilities: Messaging – messaging standards establish common format and protocols for exchanging information between heterogeneous systems. Orchestration – coordinating the activities of multiple systems and managing flow of information between them. Routing – reliably delivering messages between systems. Composite Applications Composite applications allows you to: Aggregate business information to get an accurate view of the business, allowing making informed decisions about the business strategy. Enable the creation of structured and unstructured workflows for business process automation and improved efficiency. Reduce reliance on IT to implement composite applications to increase agility in responding to marketplace conditions. Allow subject matter experts to focus on their core activities instead of navigating organizational policies and procedures. Minimize the time required to create new business applications using capabilities exposed as Web services. Build composite applications that provide cross-functional capabilities to the organization and can be developed regardless of the underlying platforms and programming languages. To develop composite applications you need: Business process automation – using software to minimize manual, repetitive activities. Workflows – reliable, repeatable activities enabled by a systematic organization of resources, roles, and information flow. Dynamic content – use information from multiple sources in various ways to provide up-to-date information to decision makers. Basado en estándares de interoperabilidad Servicios de Procesos de Negocio Aplicaciones Empresariales Other Partners & Customers ERP Finance Inventory CRM Operations ???

17 BPM & SOA

18 Nuestra Oferta en BPM & SOA
Trabajadores de información Business Process Management EAI B2B ERP CRM Database Clientes Proveedor Envios Financieros

19 RFID – una nueva oportunidad con Biztalk Server
4/1/2017 6:51 PM RFID – una nueva oportunidad con Biztalk Server Business Applications Connect to multiple LOB apps Orchestrate business process Apply business logic Business Intelligence BAM for Process BI SQL/SQL BI for data analytics RFID and Sensor Services Manage devices at the edge Add context and turn raw events into business-process–relevant information Interpret events at the edge through filters, rules a alerts Distributed ’edge’sites running BizTalk RFID Device Layer RFID fixed and mobile readers Barcode scanners PLCs, etc. Physical Layer RFID tags, barcodes Biometric systems Environmental sensors, etc. © Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. 19

20 RFID – una nueva oportunidad con Biztalk Server
Toll tags, parking lot access Building access control, security Warehouse, supply chain, logistics Get a Coke from a vending machine at the Olympics Race timing at most major Marathons Event access, ticketing

21 Hechos y Oportunidades
SOA es una prioridad en los clientes Los proyectos de SOA generan oportunidades de servicios “por cada dolar en ventas de Biztalk se venden cuatro en servicios” Biztalk genera oportunidades de cross selling en licenciamiento (SQL Server, Visual Studio, Share Point, alta disponibilidad / virtualización) RFID no es solo para empresas Retail

22 Next Generation Web Computacion Social Rich Media Web Standard Web
Comunicación, colaboración & compartir Membrecias y comunidades Flujos de trabajo y notifiacaciones Rich Media Web Experiencias ricas Contenido dinámico Marketing digital Standard Web Interoperabilidad y manejo de estandares Aplicaciones de negocio escalables Fácil ambiente desarrollo y puesta en producción Objective: Create awareness and generate interest in platform projects using the Microsoft Application Platform Next Generation Web Engaging users with dynamic applications Organizations need a secure, reliable and manageable Web infrastructure that scales with the growth of the business, integrates with existing IT investments, and provides rich, dynamic Web applications that facilitate e-commerce, increase productivity, and excite and engage customers and partners. In addition to providing capabilities for delivering dynamic, scalable, secure, and reliable Web applications, the Microsoft Application Platform supports and accelerates projects such as delivering rich, responsive, interactive experiences, and providing an interactive channel for communication and collaboration via Web 2.0-style social networking. Standard Web: With a robust, secure, scalable and engaging web site, you can: Provide full insight and information to the right people at the right time. Remove information silos and people’s lack of ability to share knowledge. Share structured and unstructured information within an enterprise. Control access to critical business content. Develop custom solutions that expose LOB and legacy application data to intranet and extranet users. Provide single sign-on to company intranet sites. Enable access to extranets from a variety of end-user devices, including mobile devices. Streamline creation, customization, and deployment of corporate Web sites. Provide enterprise search capabilities. To deliver an effective web site, you need: Standard compliance and interoperability – ensure compliance with mandatory standards and regulations; provide interoperability to connect systems on various platforms. Robust, scalable and secure business applications – economical platform that can meet the demands of your business as it grows. Rapid, integrated development and deployment – state-of-the-art tools for delivering Web applications for your business. Rich Media Web: Rich media application enable you to: Optimize the way people, content, and processes interact within and across organizational boundaries. Provide role-based personalization of Web-based solutions, allowing content to be targeted to specific job roles. Offer customers and partners access to product and order information. Enable search through metadata across media types. Provide users with user-friendly tools that facilitate easy customization and personalization Integrate business reporting and analytics into corporate intranets. Provide engaging and visually appealing Web applications to end users. To develop and deliver rich and engaging web sites you need: Rich and engaging experiences – provide information to users in exciting new ways using video and interactive content. Dynamic and responsive content – eliminate page refreshes and improve overall user experience. Digital marketing – provide product information to your customers in ways that are convenient for them. Social Computing: Social computing allows your organization to: Provide access to collaborative workspaces anytime, anywhere. Establish connections between coworkers who have common interests, enabling them to collaborate in ways that are the most convenient for them. Reduce cycle times by using automated business processes. Configure Web-based workflow solutions that are integrated with LOB applications, providing easy access to up-to-date mission-critical information. Keep track of workspace use for auditing purposes. Provide mashups that combine data from various sources into a single, integrated community portal, reducing the time needed to locate information. Enable secure collaboration and information exchange with partners, suppliers, and customers. Integrate real-time presence and communication capabilities into wikis, blogs, and personal portals. Integrate organization’s social networking infrastructure with third-party and custom developed components. Integrate notification capabilities into organizational discussion boards. For an effective social computing solution you need: Communicate, collaborate, and share – enable your employees to share information in ways that best suit their working styles. Communities, memberships – enable employees with similar interests, insights, and skills to share and grow that knowledge. Workflow and notifications – support structured and unstructured multi-step processes. Basado en estándares de interoperabilidad Servicios de integración de información Servicios de Procesos de Negocio Aplicaciones Empresariales Other Partners & Customers ERP Finance Inventory CRM Operations ???

23 Application Life-Cycle Management
BPM Utilizando SOA Inteligencia de Negocios Next Generation Web Individual Team Organization Ciclo de Vida Desarollo y Manejo de Aplicaciones Objective: Illustrate that Microsoft’s Application Life-Cycle Management allows the same toolset to be used across platform solution scenarios. For Application Lifecycle Management, Microsoft delivers: - Powerful tools to maximize individuals’ and teams’ productivity. - Rich reporting that improves insight and control into the software development process. - Faster time to value for custom-developed applications. - A common toolset for developing diverse types of applications. With the world’s largest ISV ecosystem and over one million professional developers using Visual Studio, Microsoft provides organizations with the widest choice for both packaged and custom-developed applications, and the ideal platform for application lifecycle management. Microsoft Visual Studio and the .NET Framework provide a common toolset that maximizes developer skills and enables development teams to better and more quickly deliver custom applications to the organization. Visual Studio and .NET Framework provide tools for delivering diverse applications across a wide range of scenarios that include Web services, SOA and composite applications, Web applications, rich Internet applications, desktop, mobile, and server applications. Support for Distributed Team Development Microsoft Visual Studio Team System provides a collection of tightly-integrated software development tools that improve the way that software architects, software developers, database developers, designers, testers, and project managers collaborate to deliver robust, secure and scalable applications. Globally distributed development can provide advantages in term of cost and speed for developing custom applications. However, tying global teams together can be complex. To be successful, a global process framework that orchestrates the process without sacrificing the flexibility necessary for agile development is needed. With customizable development process templates and guidance from Microsoft and industry partners, Microsoft Visual Studio Team System can be customized to support existing development processes. In addition, given that workflow, work items, test results and code quality are tracked in a common database, an unprecedented level of transparency and visibility into the application lifecycle is available to ensure development projects are delivered on time and under budget. Procesos y Guías Herramientas

24 Herramientas de Desarrollo La magia del software Microsoft

25 Nuevas Herramientas: Microsoft Expression
La Herramienta de diseño Web profesional La Herramienta de diseño Interactivo profesional La Herramienta de diseño Gráfico profesional La Herramienta Administración de Elementos profesional

26 Hechos y Oportunidades
Es un negocio que representa ventas de 2 millones de dólares en licenciamiento para FY09 en Colombia y 1 millón en Venezuela ALM representa una oportunidad para crecer una línea de servicios de consultoría en todas las organizaciones que desarrollan o contratan desarrollo (30% SW + 70% Servicios) Todo cliente de Base de Datos requiere al menos una licencia de desarrollo

27 Actividades H1 Audiencia Clientes Partners Comunidad Q1 Q2 H1
Upgrade a SQL 2008 EBCs clientes EPG Bi Paso a Paso Campañas telemarketing Breadth RFID Event Desayunos ALM Democenter con SQL 2008 – Visual Studio 2008 Partners SQL 2008 / VS 2008 Sales y Technical Specialist (geocoverage) Especialización Técnica y Ventas SQL / Windows (cuidades) Tool Cross Sell/ Up Sell Rebates VS Studio Comunidad Maratones Demos SQL 2008 Lanzamiento Comunidades Carrera MVA SQL 2008 Desarrollador 5 estrellas

28 Promociones Q1 Por compras de SQL Server 2008, superiores a 5 mil dólares  ofrezca a su cliente un cupo para asistir a un seminario de 8 horas de Instalación y configuración de SQL Server 2008. Rebates: El Socio Recibe 300USD por la venta de los siguientes Productos: Visual Studio Pro w/MSDN Prem Ofrezca a sus clientes las licencias de SQL Server Visual Studio 2008 con un 10% de descuento en el valor total de la compra. (valida hasta diciembre 26)

29 Microsoft Virtual Academy
Capacitación GRATUITA Cursos, Carreras, Especializaciones Niveles: básico , Intermedio y Avanzado Webcast, Laboratorios Virtuales, Exámenes, Eventos Membrecía y beneficios: Silver, Gold y Platinum Comunidades de Expertos

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32 Siguientes Pasos Realice los entrenamientos comerciales / técnicos
Ofrezca a sus clientes la plataforma de aplicaciones de MS SQL Server 2008/ Visual Studio 2008/Biztalk 2006 R2 Utilice los escenarios de Cross Sell – Up Sell Realice el Modelo de IO a sus clientes

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34 Analistas The Microsoft Application Platform is different from other solutions in the market because it delivers such complete integration, providing the highest levels of interoperability and security. Microsoft is the primary vendor for SOA implementations, according to IDC research. · Microsoft powers the majority of the Fortune 1000 Web sites, according to software company, Port 80. · Microsoft is currently the fastest growing database and BI vendor—shipping more units than Oracle and IBM combined. · Microsoft is the primary development platform for mission critical applications in organizations with a median size of 10,000 employees, according to IDC research. · Microsoft is positioned in the Leaders quadrant of Gartner’s Magic Quadrant for Application Infrastructure, 2Q07.*

35 Optimización de la Plataforma de Aplicaciones
Business Intelligence Manually entered KPIs and static documents to track performance Static decentralized and highly IT dependent reports (several reporting tools) Standalone spreadsheet based analysis Data silos for analysis and reporting, Hand-coding ETL Departmental scorecards where KPI sourced from database IT driven Parameterized reporting from defined data sources Analytical tool connecting to subject-oriented data Basic ETL packages to load subject/ functional datamart Strategy driven enterprise wide scorecards Automated tools for budgeting, planning, forecasting User-driven report building, definition, scheduling and subscription Wizard-based publishing of data from front-end analytical applications and Web-based interactive analysis Centralized and managed data warehouse Automated ETL design, implementation and maintenance Business Intelligence or Business Activity Monitoring within business process automation (Embedded reporting, BAM, Master data management) Richer visualization Predictive analytics Business Intelligence