3.0 Industrial and intellectual property workshop PROTECT YOUR IDEAS

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1 3.0 Industrial and intellectual property workshop PROTECT YOUR IDEAS
PRESENTATION FOR STUDENTS IN 1st AND 2nd GRADES OF COMPULSORY SECONDARY EDUCATION Industrial and intellectual property workshop PROTECT YOUR IDEAS 3.0

2 What do we want to understand with this workshop?
Recognizing the importance of ideas protection and giving credit to those who have conceived them. Knowing that industrial and intellectual property is the way to protect innovations Knowing what industrial and intellectual property consists of. Understand what a patent is and what about its usefulness. Distinguish what the advantages and inconvenient are when applying a patent 3.0

3 The property at a glance
What do you want to protect? How to do it? New inventions Patents Creative or original artistic works Copyright Distintion identification for goods and services Brands Patentes: sólo pueden patentarse invenciones que posteriormente se darán a conocer al público. La oficina de patentes examinará la solicitud de patente para establecer si se cumplen los requisitos que se exigen para la concesión de una patente. Derechos de autor: entre los elementos susceptibles de ser protegidos por derechos de autor se incluyen, por ejemplo, la literatura, el arte, el teatro, la música, las fotografías, las grabaciones, emisiones, etc. Marcas: las marcas son signos distintivos o indicadores del origen de un producto o servicio, como por ejemplo los nombres, logotipos, o colores que figuran en los productos o servicios de su titular, y que los distinguen de otros productos o servicios ofrecidos por la competencia.   Diseños registrados: los diseños registrados protegen la apariencia externa de un producto. No protegen sus aspectos técnicos. Incluyen nuevos patrones, ornamentos y formas. Para poder ser registrados de forma oficial, deben ser originales y distintivos. Los aspectos artísticos de un diseño también pueden estar protegidos por derechos de autor. Los diseños no registrados también gozan de cierta protección. Los diseños no registrados generan un derecho gratuito y automático tan pronto como se presentan al público. Dicho derecho permite impedir que alguien copie su diseño si bien con carácter general la protección de la que disfruta un diseño no registrado es de menor duración que la de un diseño registrado. Secretos comerciales: constituyen una alternativa a las patentes. Los secretos comerciales cubren información no conocida por el público. Si el que posee dicha información se cuida de mantenerla confidencial (por ejemplo, mediante la firma de contratos de confidencialidad con sus trabajadores / socios) podrá demandar a cualquier persona que se la sustraiga. No obstante, los secretos comerciales no gozan de protección frente a la ingeniería inversa o frente a competidores que efectúen la misma invención de forma independiente. External appereance Trademarks Valuable information not known by peopleo Commercial secrets 3.0

4 What may in this mobile be protected?
Brands and trademarks Innovations Made by "Nokia" Product "N95" Software "Symbian", "Java" Data process methods Electronic circuits Chemical compounds used © Nokia Copyright Source software code Instruction manual Ring tones and melodies Designs General telephone aspect Oval design of the keypad Pushbuttons shape 3.0

5 Have you ever heard about these high value examples?
Coca-Cola® Harry Potter Apple® iPod® Instant camera ADN reproduction process Coca-Cola: Marca con un valor de millones de euros según afirman varias empresas dedicadas a estudios de mercado. MARCA COMERCIAL. Apple iPod: Más de 100 millones de unidades vendidas. MARCA COMERCIAL, DISEÑOS REGISTRADOS, PATENTES (interfaz de usuario). Harry Potter: La autora J.K. Rowling convirtió su imaginación en el equivalente a kilos de oro – auténtica magia de la propiedad intelectual. (Ha ganado unos 750 millones de euros en concepto de derechos de autor). Cámara instantánea: Kodak tuvo que indemnizar a Polaroid con 550 millones de euros por utilizar ilícitamente las invenciones patentadas de esta última. Proceso de reproducción del ADN: Esta tecnología, galardonada con el premio Nóbel, fue patentada y la PATENTE se vendió por 190 millones de euros. Compare el valor de la PI con el del Diamante Hope (un famoso diamante azul de grandes dimensiones):125 millones de euros. 3.0

6 The first reference to “Patent systems”
A bit of history Opcional The first reference to “Patent systems” In the old Greek city of Sibaris (destroyed in 510 BC), authorities imposed the following sentence: “If a cooker invents a new delicious meal, no other cooker could elaborate this meal for a year. During this time, just the inventor will be able to obtain commercial profits from this meal. This will motivate to others to work hard in order to compete with these type of inventions." Objetivo: Motivar a las personas para que innoven, exactamente el mismo objetivo principal que tiene el sistema de patentes actual. 3.0

7 A bit of history Patent system Venice Senate, 1474 3.0
Opcional Patent system Venice Senate, 1474 “Any person in this city who will be able to manufacture a new and ingenious device, not invented previously by anybody in our land, as soon as the device will be properly and enough improved to be used and experimented, must notice to our State Court Office in order to forbid its manufacture and production for 10 years to any person different than the inventor, even something similar or analogue, in any of our territories. The oldest invention privilege known, was granted in 1421 by the Republique of Florence to the architect Filippo Brunelleschi ( ) by the invention of a boat with a crane to transport marble. Objetivo: Motivar a las personas para que innoven, exactamente el mismo objetivo principal que tiene el sistema de patentes actual. Place in front of Saint John and Saint Paul in Venice - Cannaleto 3.0

8 A bit of history Background in Spain
The first protection for an invention title or privilege as was known by that time equivalent to a patent, was granted in Spain in Such a privilege was given by the Queen Elisabeth I of Castille to Pedro Azlor, doctor of medicine and Queen’s personal practitioner, about a new method of grinding the grain. He was granted the exclusive exploitation for a period of 20 years and the amount to pay by those who copied the invention was fixed in 50,000 maravedis. 3.0

9 Invention privileges in Spain
A bit of history Invention privileges in Spain The first invention privilege was literally granted for life in 1522 by royal charter of King Charles V to the catalonian inventor Cabier Guillen for an instrument to navigate a boat in calm weather. With it, the formula of the "Royal Decree of Invention Privilege" was set up throughout the Old Regime. This paper had three parts: description of the invention indicating its usefulness, time of the monopoly and punishments to apply to those who contravened its content. To receive the privilege was inexcusable that the invention passed an authority’s preliminary examination, sometimes the king himself, about its relevance and proper operation. 3.0

10 Invention privileges in Spain
A bit of history Invention privileges in Spain Between 1522 and 1810, 77 “Royal Decrees of Invention Privilege” were documented in order to protecting the inventions of innovations or their import from abroad. Many of them were about devices to extract metals like gold or silver from the American mines or referred to all kind of windmills or watering machines. Other important sectors were the ships building, navigation instrumentation, medical resources or submarine devices to recover sunk treasures or to recover pearls from the ocean. 3.0

11 Invention privileges in Spain
A bit of history Invention privileges in Spain Some of the first inventors who used this early Spanish protection system were the mariners Blasco de Garay ( ) and Álvaro de Bazán ( ) or the engineers Pedro Juan de Lastanosa (-1576) and Jerónimo de Ayanz ( ), this latter the inventor of some devices which later helped the development of the steam machine. Since “Gaceta de Madrid” creation, the official publication of what the “Boletín Oficial del Estado” is today, any invention granted with invention privileges was regularly published. D. Blasco de Garay ( ), captain of the spanish Armada and inventor 3.0

12 An English patent granted in 1617
A bit of history An English patent granted in 1617 In 1624, the English Parliament cancelled all monopolies granted by the Crown except those relating to patents for inventions. In England, the King and the Queen had historical allowance to grant for different monopolies, not only in relation with inventions but also in relation with products like salt, game cards and lotteries, etc., The main objective of this Patent Law was to encourage people to invest in technology in the country. Thus, the main requirement was the invention to be new in the country, not in the world. 3.0

13 British Patent number 1769-913: The Watt improved steam machine
A bit of history British Patent number : The Watt improved steam machine The patent about the revolutionary steam machine granted to Watt in relation with a “new method to reduce the steam and fuel consumption in thermal machines”: Included an independent condenser to condense steam outside the cylinder Reduced a 60% the fuel consumption, and; Increased the available power in the cylinder of a certain size 3.0

14 The number of annual patent applications throughout the world.
And currently ….. The number of annual patent applications throughout the world. Number of inventions for which a patent is applied Esta gráfica muestra el número de invenciones (“familias de patentes”) para las que se han presentado solicitudes de patente en unas 80 oficinas de patentes de todo el mundo. El número total real de solicitudes de patente individuales en todo el mundo es mucho mayor, dado que las empresas solicitan patentes para una misma invención en más de un país. Las tendencias con respecto a las solicitudes de patentes reflejan el desarrollo tecnológico y económico. En la próxima diapositiva se identifican los países que han encabezado el crecimiento desde mediados de la década de 1990. Fuente: Base de datos PATSTAT de la OEP. Year of the presentation of the application 3.0 Fuente: Base de datos de Estadísticas de OMPI. Junio 2014

15 What rights are given to a patent?
Patents What rights are given to a patent? Avoid to third parts to manufacture, use, commerce, sale or import forbidden products in the land in which the patent has been granted. Sale those rights or make licence contracts. For a maximum time of 20 years from the date in which the patent application was presented . But before an application…. Los derechos legales concedidos por las patentes NO se extienden a: las actuaciones llevadas a cabo en el ámbito privado y con fines no comerciales; las actuaciones llevadas a cabo con fines experimentales relacionadas con el objeto de la invención patentada. Si para explotar su invención, usted necesita utilizar la propiedad intelectual o industrial de otros, debe obtener antes su consentimiento. Para asegurarse de que su invención es realmente suya, es imprescindible que lleve a cabo una búsqueda de patentes. Si usted no es un experto en patentes, solicite la ayuda de un profesional, por ejemplo de un Agente de la Propiedad Industrial. Lo mejor para no desperdiciar tiempo y esfuerzo es efectuar la búsqueda de patentes antes de empezar a desarrollar una invención. Las solicitudes de patente pueden ser presentadas tanto por el inventor como por su empleador. Con carácter general, la invención será propiedad de la empresa que tiene contratado al inventor. Lo mismo sucede con los investigadores universitarios en la mayor parte de los países (aunque no en todos). It’s essential to make a patent search!!! 3.0

16 What information is provided in a patent document?
Patents What information is provided in a patent document? General information Inventor, owner, application date, technological classification, etc. Abstract A short description about 150 words in order to help people to know about your invention when making a patent search. Description Summary of the State of the Art, it’s said, the existing technology known by the inventor.. The problem the invention is presumibly solving. Explanation or at least, a way to make the invention. Claims Define what it’s going to be effectively protected. Drawings To illustrate the claims and the description. Información bibliográfica: Quién ha solicitado la patente, quién ha efectuado la invención, etc., la clase tecnológica resulta muy útil a la hora de efectuar búsquedas (tal y como se comentará más adelante). Resumen: Útil para efectuar búsquedas de patentes y examinar rápidamente los resultados obtenidos. Descripción: Contiene una descripción completa y detallada de la invención para que otros puedan comprenderla y reproducirla. Reivindicaciones: Definen el ámbito de protección de la patente. Dibujos: Ayudan a comprender e interpretar las reivindicaciones y la descripción. 3.0

17 Patents What may be patented? Inventions and innovations…
New in the world (from which no other public communication had been previously made); That implies an inventive activity, not an obvious solution, and; Susceptible to be industrially implemented. 3.0

18 What may NOT be patented in any way?
Patents What may NOT be patented in any way? Simples ideas with no practical usefulness; Software as it has been written, although the algorithms the software has been based on, may be patented, under a technical description Business methods Medical therapies, vegetable varieties, etc. Véanse los artículos 52 y 53 CPE en 3.0

19 Patents Ins and outs to patent In - What’s good..
Out - What’s not so good.. Exclusivity allows making investments and lets obtaining better performance over the money invested. Patenting gives solid and protective legal rights Patenting allows trading and dealing with the invention as a sort of licences agreement Patenting reveals the invention details to competitors 18 months after the application. It could be expensive. Patents could bring trials from competitors if they think your invention or a part of it has been copied, but only if the patent has been granted. This takes at least 3 years. 3.0

20 And if you don’t want to patent, What are your alternatives?
Patents And if you don’t want to patent, What are your alternatives? Make the information public It’s unexpensive. Publicity avoid others to patent the same than you. It does not give any exclusivity. The invention is revealed to competitors. Keeping the idea secret (creating an industrial secret) Unexpensive, but with a confidentiality cost The invention is not revealed. There’s no protection to reverse engineering or invention reproduction. It’s difficult to keep secrets. Secrets are often filtered quickly Do nothing Any special effort is required. No exclusivity is granted. Competitors often know the details 3.0

21 Patents What to use a patent for?
For protecting products and processes. Increasing incomes and profits. Atracting investors. For granting licenses to third parties to manufacture it and you benefit For making cross-licensing agreements. For avoiding competence. For making a reputation. La mayoría de las patentes tienen un valor inferior a euros, pero el valor de 1 de cada 100 supera los 100 millones de euros (Estudio europeo PATVAL). Las universidades estadounidenses ingresan aproximadamente millones de dólares (casi un 3% de su presupuesto anual destinado a la investigación) por cánones correspondientes a licencias de patentes (Encuesta sobre licencias en Estados Unidos de 2004 de la AUTM). Resultados de un estudio realizado sobre más de patentes : % de todas las patentes Protección de productos o procesos propios 50 Únicamente para conceder licencias Para conceder licencias y también para ser usadas Para intercambio de licencias (cross-licensing) Para evitar la competencia Para no ser usadas (por el momento) 17 (existen diferencias significativas en función de los países, de los sectores industriales y del tamaño de las empresas). Fuente: Giuri y otros, 2007. Las licencias cruzadas son muy importantes en algunos sectores. Recordemos el ejemplo del teléfono móvil: un teléfono móvil común emplea tecnología protegida por tal número de patentes que la mayor parte de las empresas de telefonía móvil han celebrado acuerdos de intercambio de licencias para autorizarse mutuamente a utilizar sus respectivas patentes. 3.0

22 Search information of patents. It’s easy!!!
Fácil de usar. Global (más de 80 países, más de 60 millones de documentos). Ayuda online. Gratuito. ¡Consejo: busque el nombre de un investigador muy conocido! Free information about world-wide patents is available at 3.0

23 Now, practice the searching of patents similar to your innovation
Now, practice the searching of patents similar to your innovation. You’ll be doing a State-of-the-Art search Patents and registered marks game: 200 years of patents: WIPO historical museum: European Patent Organization Patent information tool: 3.0

24 Industrial and intellectual property workshop
DEVELOP YOUR INNOESCUELA PATENT DOCUMENT. FIND IT IN YOUR INNOESCUELA NOTEBOOK OR DOWNLOAD IT FROM YOUR DIGITAL PLATFORM PROTECT YOUR IDEAS 3.0