Botanic Gardens and Tourism Antoni Aguilella 2nd World Botanic Gardens Congress Barcelona, April 2004

50 years of tourism The beginning The 60’s miracle Consolidation Development and transformation Depression

agrotourism, rural tourism, green tourism, nature tourism, ecotourism Starts in the 60’s Expansion in the 80s- 90’s

Cultural tourism Monuments Historic buildings Gardens Old town/city centres Museums Ethnology Even the environment

Cultural tourism

Spanish botanic gardens

Visitors Botanic GardenNo. of visitors/year Barcelona14,000 Blanes200,000 Valencia175,000 Sóller30,000 Córdoba42,000 Gijón Málaga La Concepción, Málaga40,000 Granada360 Las Palmas200,000 Orotava359,000 Madrid400,000 Alcalá de Henares7,000 Red Andaluza60,000 Total1,527,360 Data year 2002

Garden Dependency Botanic GardenDependency BarcelonaCity Council BlanesPrivate ValenciaUniversity SóllerPrivate CórdobaCity Council - University GijónAutonomous govt.-City Council MálagaUniversity La Concepción, MálagaTown Council GranadaUniversity Las PalmasAutonomous govt. OrotavaAutonomous govt. MadridCSIC Alcalá de HenaresUniversity AndalucíaAutonomous govt.

In operation since Botanic GardenIn operation since Barcelona1999 Blanes1920 Valencia1802 Sóller1985 Córdoba(1981) 1985 Gijón2003 Málaga La Concepción, Málaga(1850) 1990 Granada(1962) 1965 Las Palmas1952 Orotava1788 Madrid1781 Alcalá de Henares1995 Red Andaluza2000

Jardí Botànic de Barcelona (1999) 14,000 visitors

Jardí Botànic MariMurta (Blanes) (1920) 200,000 visitors

Jardí Botànic de la Universitat de València ,000 visitors

Culture

Leisure

Nature

Cultural tour

Ecotourist tour Saler-Albufera National Park Botanic Garden Centre for Understanding the Environment Marjal dels Moros Turia river park Calderona mountain range

Centre for Understanding the Environment, Valencian Community

Saler-Albufera Natural Park

Calderona mountain range

Marjal dels Moros

Jardí Botànic de Sóller (1985) 30,000 visitors

Jardín Botánico de Córdoba ( ) Integration in the municipality Integrated in the strategic planning of the city Garden and society program PET Plan for tourism excellence 41,500 visitors

Jardín Botánico Atlántico (Gijón) (2003)

Real Jardín Botánico de Madrid (1781) 400,000 visitors

Jardín Botánico La Concepción ( ) Historical garden Artistic garden Tourist surroundings Municipality 40,000 visitors

Jardín Botánico universitario de Sierra Nevada (Granada) (1965) 360 visitors

Jardín Botánico Viera y Clavijo (1952) 200,000 visitors

Jardín de aclimatación de la Orotava (1788) 359,000 visitors

Real Jardín Botánico Juan Carlos I (Alcalá de Henares) (1995) 7,000 visitors

Andalusian Network of Botanic Gardens in Natural Areas (2000) 60,000 visitors

Tourism and Botanic Gardens on the Internet SearchNo. url’s ecoturismo jardin botanico españa160 turismo rural jardin botanico españa560 turismo cultural jardin botanico españa709 agroturismo jardin botanico españa40

Supply features and gaps Diversity Passive attitude Cultural offer dominance Lack of visitors selection Lack of accurate information about visitors (tourists) Scarce coordination

Prospects Promoting cultural tourism –Garden tours –Museum tours –Historical tours –Botanic Garden tours Ecological tourism –Integration in tours

Needs Changes in attitudes towards visitors Evaluation of potentials Coordination with tourism authority Competitive strategies (ISO 9000, 14,000, 170,000, Responsible Tourism) Coordinated work Monitoring

Thank you