Can’t Afford it Don’t think of it PENETRATION PLAN ON A PAGE Dolmio BARRIER MARGIN TO INVEST GROWTH LEVER MARKET COVERAGE MEDIA REACH PLACE Transformational Action OWN THE HOT SPOTS From 30% To 50% share of Hot Spots OWN THE HOT SPOTS From 30% To 50% share of Hot Spots Penetration Challenge: 400,000 more households every year UNLOCK BUSINESS SUSTAINABILITY From 44% To 50% MAC UNLOCK BUSINESS SUSTAINABILITY From 44% To 50% MAC WIN IN PROFITABLE SEGMENTS From 32% To 40% partition coverage WIN IN PROFITABLE SEGMENTS From 32% To 40% partition coverage TOWARDS CONTINUITY From 28 weeks To 40 weeks on air TOWARDS CONTINUITY From 28 weeks To 40 weeks on air Can’t see it
PENETRATION PLAN ON A PAGE Brand: BARRIER MARGIN TO GROWTH LEVER Transformational Action From: To: From: To: Penetration Challenge: From: To: From: To: From: To: From: To: From: To: From: To: