Sinergias 2007 Citrix Systems de Mexico Ricardo Cázares Gtz. Agosto 2007 Ricardo Cázares Gtz. Agosto 2007

2 © 2007 Citrix Systems, Inc. All rights reserved Agenda Quien es Citrix? Entrega de Aplicaciones Presentation ServerApplication Networking GroupConclusiones

3 © 2007 Citrix Systems, Inc. All rights reserved NASDAQ países 3,200 profesionales [CTXS] Líder mundial en soluciones de Infraestructura de Entrega de Aplicaciones Virtualización y Aceleración de Aplicaciones = Citrix 180,000 clientes 94% de lealtad de clientes 75% usuarios de Internet 6,200 socios de negocios ISV global del año de Microsoft 2003 y 2005 ¿Quien es Citrix Systems?

4 © 2007 Citrix Systems, Inc. All rights reserved Citrix en Latino América y Caribe (LAC) Brazil México Miami Torre Mayor 20 países 200 socios 1000 profesionales

Visión de Entrega de Aplicaciones

6 © 2007 Citrix Systems, Inc. All rights reserved Cambios en el Negocio …….. Puntos de Acceso EXPANSION DE OFICINASEXPANSION DE OFICINAS GLOBALIZACIONGLOBALIZACION OUT-SOURCINGOUT-SOURCING MOVILIDADMOVILIDAD E-COMMERCEE-COMMERCE CONSOLIDACIONCONSOLIDACION SEGURIDADSEGURIDAD CONTINUIDAD DEL NEGOCIOCONTINUIDAD DEL NEGOCIO Usuarios Aplicaciones Puntos de Origen

7 © 2007 Citrix Systems, Inc. All rights reserved Usuarios Aplicaciones ¿Seguir a los usuarios o aplicaciones?

8 © 2007 Citrix Systems, Inc. All rights reserved Los escenarios de Acceso son múltiples Corporate Field & Mobile Users Partner & Consumers Branch Offices Employees Partners Consultants Consumers Mucha gente involucrada en el negocio Redes de todo tipo LAN WAN Wireless Internet Client-Server Web Desktop Varias aplicaciones en varias plataformas Desktops Laptops Terminals Incremento en los dispositivos de los usuarios

9 © 2007 Citrix Systems, Inc. All rights reserved Usuarios y aplicaciones crecen diferente CONSOLIDACION CONTINUIDAD SEGURIDAD MOVILIDAD GLOBALIZACION E-COMMERCE APPLICACIONESUSUARIOS

10 © 2007 Citrix Systems, Inc. All rights reserved Ambiente tradicional de IT APLICACIONES USUARIOS REDES MAS RAPIDAS 2 MEJORES PCs 1 MEJORES SERVIDORES 3 LIMITADO TIEMPO DE RESPUESTA

11 © 2007 Citrix Systems, Inc. All rights reserved La nueva historia con Citrix… APLICACIONES Ext Móviles Tareas USUARIOS Web Win Desk IMPLEMENTACION ENTREGA Optima Controlada Monitoreo Segura

12 © 2007 Citrix Systems, Inc. All rights reserved Infraestructura de la Entrega de Aplicaciones CUALQUIER APLICACION CUALQUIER USUARIO COSTOS Bajos PERFORMANCE Mejor SEGURIDAD Mas CUALQUIER RED

13 © 2007 Citrix Systems, Inc. All rights reserved Citrix EdgeSight Monitor End User Experience Citrix WANScaler Accelerate Apps to Branch Users Citrix Access Gateway Enable Secure Application Access Citrix ® NetScaler ® Deliver Web Applications Citrix Presentation Server Deliver Windows Applications Citrix Desktop Server Deliver Desktops AppsUsers Entrega de Aplicaciones

Presentation Server Virtualización de Aplicaciones

15 © 2007 Citrix Systems, Inc. All rights reserved Implementación Tradicional 16-bit/32-bit Client components Desktop apps Web Browser Altos costos de administración y soporte Se dificulta la Seguridad Limitado en acceso Server component Web apps Custom apps Desktop Data Center

16 © 2007 Citrix Systems, Inc. All rights reserved Dos pasos para la Entrega de Aplicaciones Data CenterUsarios Primero, centralizar las aplicaciones en el data center Facilidad en la administración y soporte Seguridad y Control de aplicaciones Facilidad en implementación y cambios Presentation Server Segundo, escoger el mejor método de entrega Virtualizar o stream, basado en los usuarios, aplicaciones y la red Presentation Server

17 © 2007 Citrix Systems, Inc. All rights reserved Centraliza y hosting en el data center Fácil de Instalar, administrar y soporte Seguridad Apps y datos están protegidos Entrega de aplicaciones – Virtualizacion Application Servers Presentation Server environment Server component Web apps Custom apps Data Center Desktop Client component Web browser Desktop apps

18 © 2007 Citrix Systems, Inc. All rights reserved Entrega de Aplicaciones Cliente - Servidor Application Servers PDA Terminal IP Phone Desktop Laptop Data Client Citrix Presentation Server (Win32, Win64, UNIX) Virtualize No instalaciones en clientes Maximiza flexibilidad de dispositivos Aumento de movilidad Centralizar Datos y Seguridad Bajo consumo de ancho de banda Bajo TCO, Alto ROI

19 © 2007 Citrix Systems, Inc. All rights reserved Presentation Server Market share* *Based on IDC and company estimates 80% Entrega de las aplicaciones Windows

20 © 2007 Citrix Systems, Inc. All rights reserved Citrix Presentation Server 4.5 Application Streaming – para la entrega momentánea de aplicaciones a servidores y desktop SpeedScreen Progressive Display – Para un performance mas rápido en gráficos Application Performance Monitoring – para una visibilidad del acceso ( Edge Sight ) Universal SSL VPN gateway – para un acceso seguro a las aplicaciones Password Management – para una mayor seguridad en las aplicaciones Entrega de aplicaciones Windows cliente-servidor & desktop – anywhere, on demand

21 © 2007 Citrix Systems, Inc. All rights reserved Las aplicaciones de desktop son streamed Las Aplicaciones se ejecutan localmente Las Aplicaciones son portables Perfecto para laptops Application Streaming Application Profile Data Center Desktop, Notebook Streamed Application Isolation Environment Application Hub

22 © 2007 Citrix Systems, Inc. All rights reserved Comparación de nuevas características por Tipo de Licencia Advanced EditionEnterprise EditionPlatinum Edition Application Virtualization Enhancements 100+ new and upgraded features SpeedScreen Progressive Display x64 support Application Streaming Application Hub Isolation 2.0 Health Assistant Performance Monitoring SmartAccess Single Sign-On

ANG – Application Networking Group Optimización de Aplicaciones

WanScaler

25 © 2007 Citrix Systems, Inc. All rights reserved Traditional Approaches Result: Expensive · Applications Still Slow · Doesnt Scale Add More Bandwidth Branch Office Users Headquarters Datacenter Why is the WAN slow? Used Bandwidth 40% = 800 Kbps Mbps QoS give priority to this bandwidth, but the problem is not solve! Threats Retransmissions Broadcast Not useful traffic Error Control Flow Control

26 © 2007 Citrix Systems, Inc. All rights reserved Apps Unable to Maximize Bandwidth Branch Office Users Datacenter Distance App Performance End User Experience Loss Inefficiency

27 © 2007 Citrix Systems, Inc. All rights reserved WANScaler Fills the Pipe LAN-line App Performance Over any distance Any WAN conditions WANScaler Branch Office Users Datacenter

28 © 2007 Citrix Systems, Inc. All rights reserved The Citrix WANScaler Solution Maintain Current Bandwidth Headquarters Data Center Support More Users Communicate with More Branch Offices Extend Performance to Mobile Users Branch Office Users Headquarters Datacenter Result: Cost-Effective Simple Highly Scalable

29 © 2007 Citrix Systems, Inc. All rights reserved Tunnels Complicate the Network Non-Citrix WAN Op Branch Office Users Datacenter Proprietary Tunnel More Difficult to Install Higher ongoing IT maintenance costs

30 © 2007 Citrix Systems, Inc. All rights reserved Transparency = Simple to Use WANScaler Branch Office Users Datacenter Works with existing network – No Reconfigs Lower IT maintenance cost

31 © 2007 Citrix Systems, Inc. All rights reserved Citrix WANScaler Solution A symmetric, network acceleration solution A site-to-site appliance and software, for datacenters, hub sites, remote offices, home or mobile users. An instance of WANscaler required at each location A multi-purpose solution TCP Flow Control Acceleration Multi-Level Data Compression Protocol Acceleration Auto Optimization WANScaler

32 © 2007 Citrix Systems, Inc. All rights reserved WANScaler Accelerates Apps over the WAN Accelerates application delivery by 5x to 30x Improves productivity over a global network Enables IT consolidation Reduces application delivery costs Enables file sharing over any WAN

33 © 2007 Citrix Systems, Inc. All rights reserved Customer Case Study Only 25% Throughput (~300 Kbps on a 2 Mbps Link) Only 25% Throughput (~300 Kbps on a 2 Mbps Link) 600% Throughput (12 Mbps on a 2 Mbps Link) 600% Throughput (12 Mbps on a 2 Mbps Link) Before WANScaler After WANScaler California India Distance Engineering Collaboration Payback Period: Less than 1 Month 600% Throughput (12 Mbps on a 2 Mbps Link) 600% Throughput (12 Mbps on a 2 Mbps Link) After WANScaler 600% Throughput (12 Mbps on a 2 Mbps Link) 600% Throughput (12 Mbps on a 2 Mbps Link)

Netscaler Acelerador de Aplicaciones

35 © 2007 Citrix Systems, Inc. All rights reserved Remote Users Further Away from Apps Apps Moved into Fewer Centralized Datacenters Web Protocols Extremely Chatty Increased Security Requirements Reto de Entrega de Aplicaciones WEB

36 © 2007 Citrix Systems, Inc. All rights reserved Accelerates application delivery by up to 5x or more Advanced TCP Optimization Far more efficient connections TCP Multiplexing and Buffering Frees up servers from connection management AppCache Static and Dynamic caching AppCompress Data compression across all TCP protocols SSL Offload Frees up servers from encryption processing Application Infrastructure LAN Mobile User Branch Accelerate End-User Performance

37 © 2007 Citrix Systems, Inc. All rights reserved Load Balancing Robust L4 load balancing Content Switching Direct requests based upon application and user context Rewriting and Redirection Modify content and redirect incoming requests Surge Protection Unexpected peak traffic poses no problem Guarantees maximum application availability Application Infrastructure LAN Mobile User Branch Ensure Maximum Application Availability

38 © 2007 Citrix Systems, Inc. All rights reserved Protect valuable corporate and customer information from theft and leakage Application layer protections Protect against data theft and leakage DoS Mitigations No slowdown under heavy DoS attack Content filtering and redirection Granularly filter incoming requests Application Infrastructure LAN Mobile User Branch Enhance Application Security

39 © 2007 Citrix Systems, Inc. All rights reserved 75% Of Internet Users Powering the Worlds Most Popular Web Applications

40 © 2007 Citrix Systems, Inc. All rights reserved Deployments Worldwide Emerging Leadership in Enterprise Web Applications

41 © 2007 Citrix Systems, Inc. All rights reserved Cached Copy Content Caching with Citrix AppCache Remote Employees Customers and users Mobile Users Additional Requests Original Content Initial Request Partners

42 © 2007 Citrix Systems, Inc. All rights reserved Web Security… the Next Challenge Traditional Network Attacks Most security products focused here Target is viruses, worms, spam, etc. Highly visible, annoying, messy Cost is lost productivity and clean-up Web Application Attacks Web apps are weak link to crown jewels Target is data accessed by the apps Credit cards, financial records, identity info Financial implication far bigger

43 © 2007 Citrix Systems, Inc. All rights reserved Financial Records Credit Card #s Social Security #s Customer Records Employee Data Healthcare Records DATA The Application-layer Threat Web Apps Network Firewalls Internet Web App Users Web threat is growing 82% of web vulnerabilities ranked easy to exploit 90% increase in reported web attacks last year Regulatory compliance drives increasingly data security

44 © 2007 Citrix Systems, Inc. All rights reserved ALL IIS web vulnerabilities: Automatically Protected ALL web worms - Code Red, Nimda, …: Automatically Protected Web Application Security Vulnerability Score Card 1 Buffer Overflow Exploits 2 CGI-BIN Param Manipulation 3 Form/Hidden Field Manipulation 4 Forceful Browsing 5 Cookies/Session Poisoning 6 Broken ACLs / Weak Passwords 7 Cross-site Scripting (XSS) 8 Command Injection 9 SQL Injection 10 Error Triggering Sensitive Information Leaks 11 Insecure use of Crypto 12 Server Misconfiguration 13 Backdoors & Debug Options 14 Web-site Defacement 15 Well-known Platform Vulnerabilities 16 Unpublished Attacks Protects 10 of 10 OWASP Top Ten Protects 16 of 16 application vulnerability classes

45 © 2007 Citrix Systems, Inc. All rights reserved Internet Web App Users Legitimate traffic allowed through Application Attacks Blocked Citrix NetScaler Application Infrastructure Network Firewalls NetScaler Application Firewall Blocks attacks automatically with no signatures or updates Can be up and running in 30 minutes

46 © 2007 Citrix Systems, Inc. All rights reserved Enterprise Reporting & Management Real-time performance monitoring Centralized Configuration and Management

47 © 2007 Citrix Systems, Inc. All rights reserved Web Delivery Applications key Message! That is Why Citrix is in the Networking Arena!

Conclusiones

49 © 2007 Citrix Systems, Inc. All rights reserved ¿Por qué Citrix? A través de una estrategia completa de soluciones minimiza la complejidad de entrega (implementación / funcionamiento /mantenimiento /soporte) de aplicaciones Citrix ayuda a redirigir costos fijos (80%) a tareas prioritarias, minimizando costos de mantenimiento y operación. Mejora la respuesta y experiencia de uso de los sistemas en los equipos finales. Nos preocupamos y comprometemos en cubrir los requerimientos de negocio de nuestros clientes = socios tecnológicos.

50 © 2007 Citrix Systems, Inc. All rights reserved