Interactive Digital TV in Brazil: Technical and Social Aspects Mauro Oliveira Université d’Ottawa Ecole d’Ingénierie et de Technlogie de l’Information

SUMMARY 7. Conclusion  Technical Aspect  Social Aspects 2.Why Brazil decided to develop its own model ? 1.Interactive Digital TV (iTV) 3. The Brazilian Terrestrial Digital TV System - SBTVD 4. GINGA, the middleware of the SBTVD 6. Some SBTVD Applications 5. Executing an Interactive Aplication with Ginga

Knowing Ceará

Strategic geographical position Knowing Ceará

Ceará in Data Localization: Northeast Brazil, AREA: thousand square kilometers; Population:8.5 million of inhabitants; Shore: 573 kilometers; Climate:Tropical Warm Semi-arid;

Turism Knowing Ceará

Access Infra-structure Knowing Ceará

Universities and Technological Centers Knowing Ceará

Higher Education Universities - Federal University of Ceará: 30 thousand students - State Universities: 50 thousand students - University of Fortaleza (Private):22 thousand students Technological Centers - Centro Federal CEFET:08 thousand students - CENTEC:02 thousand students Private High Education Institutions:20 thousand students TOTAL 132 thousand students Ceará in Data

Interconectivity Knowing Ceará

Total of Houses: 60 millions –Coockle 97,7% –Television95,7% –Refrigerator 86,7% –Mobile phone 61,2% –Telephone54,0% –Microcomputador:16,91% Internet access10,08% 7. Digital Divide Problem

1. Interactive Digital TV

Analógico Today 1. Interactive Digital TV Digital

(Passive) (Active) 1. Interactive Digital TV (Active)

High Definition InteractivityMultiprogramming Mobility 1. Interactive Digital TV

17 1. Interactive Digital TV Stop Zoom Choose others informations Replay Register Local Interactivity (set-top-box) Choose (multiprograming)

1. Interactive Digital TV Local Interactivity (set-top-box)

1. Interactive Digital TV Local Interactivity (set-top-box)

Full Interactivity (Back Channel)

2. Why Brazil decided to develop its own model ?

Total of Houses: 60 millions –Coockle 97,7% –Television95,7% –Refrigerator 86,7% –Mobile phone 61,2% –Telephone54,0% –Microcomputador:16,91% Internet access10,08% 2. Why Brazil decided to develop its own model?

Total of Houses: 60 millions –Coockle 97,7% –Television95,7% 91,12%:D,E classes –Refrigerator 86,7% –Mobile phone 61,2% –Telephone54,0% –Microcomputador:16,91% 2 %: D,E classes Internet access10,08% 0,251: D,E classes 2. Why Brazil decided to develop its own model?

Decreee (Recommendation) on 26 th November 2003 Social Model Social Inclusion Building the Universal Network for Distance Learning Tecnological Model Motivate the Research and Devellopment Extend the Brazilian Technologies Political Model Enhance the brodcasting sector Improved the use of the broadcast channel Economic Model Technological convergence for communication services Why Brazil decided to develop its own model? 2. The Brazilian System of Digital TV - SBTVD

3. The Brazilian Terrestrial Digital TV System - SBTVD

5. Executing an Interactive Application with Ginga

Full Interactivity (Back Channel) Local Interactivity (set-top-box) 75% have chosen the RED dish … Now, the feed-back coming from the Audience !!!

4. GINGA, the Middleware of the SBTVD

Ginga NCL (in April 2009) H.761 Recommendation on the International Telecommunication Union (ITU-T) 4. GINGA, the Middleware of the SBTVD

Network Audio Video Data Data Carrossel Full Interactivity (Back Channel) 5. Executing an Interactive Application with Ginga

6. Some SBTVD Applications

DIGA Doctor, a Home Care Application DIGA – GINGA Project 6. Some SBTVD Applications

DIGA – GINGA Project 6. Some SBTVD Applications

7. Conclusions

Total of Houses: 60 millions –Coockle 97,7% –Television95,7% –Refrigerator 86,7% –Mobile phone 61,2% –Telephone54,0% –Microcomputador:16,91% Internet access10,08% 7. Digital Divide Problem

Interconectivity 7. Digital Divide Problem

7. Why Brazil decided to develop its own model ? 1. Non-payment of royalties ( Different from the mobile phones industry in Brazil) 2. Development of national technology ( GINGA-NCL became a ITU-T Recommendation) 3. Most appropriate system for the country's problem ( For example: a solution for the Digital Divide Problem)

WIMAX Coverage in Ceará Government Strategies Fiber Optic network in Fortaleza (GIGAFOR)

Government Strategies

The important brazilian companies... Petrobrás Petrobrás Embraer Embraer Why not ? Brazilian System of Digital TV Brazilian System of Digital TV to be used as a tool to solve the “Digital Divide Problem” in developing countries 7. The Future of Brazilian DTV