© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Inkjet & Personal Solutions Rodolfo Pérez Category Manager

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2 Agenda Market Share. ¿Por qué Inkjet? Ink Advantage Ink in the Office

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. IPS COY12 YTD Market Share Chile Peru Argentina Venezuela Rest of LA MCA MCA w/o AR Colombia Total Market Chile CY12: units

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4 IPS MCA Market Share - Unidades

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. ¿ Por qué Inkjet?

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 6 HP Company Confidential Tenemos una visión clara y simple de como hacer crecer el negocio de tinta de manera rentable Compromiso Estrategia Simplificar el Portafolio de productos, reducir costos y mejorar la calidad Ink Advantage (Tinta más accesible) ePrint (Impresión Móvil) Ink in the Office (Menores costos de impresión) Aumentar la venta de suministros

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7 Básicos de Impresión Copiar Escanea r Fax Pantalla Tactil DuplexWirelessEthernetSlots AppsADF Bluetooth ePrint Además de Imprimir… Impresión a doble cara de manera automática Si puedes enviarlo por , puedes imprimirlo Pantalla Touchscreen – Fácil Uso Ranuras para memorias Alimentador automático de documentos: Copia y escanea múltiples hojas Impresión inalámbrica Aplicaciones Web

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Ink Advantage

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9 9 B&W Color All in One Networked Connected Ink Advantage 2012 web apps eprint content HP renueva el mercado de impresión cada 4-7 años con innovaciones. Ejemplos incluyen: color, todo-en-uno, business inkjet, inalámbrico, touch scren, ePrint y aplicaciones web. Una vez más, HP está innovando con la nueva solución: HP Deskjet Ink Advantage HP Deskjet: Innovación tecnológica

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10 En HP haciendo uso de nuestro liderazgo tecnológico, desarrollamos HP DeskJet Ink Advantage que ofrece bajos costos en tintas Originales HP manteniendo la misma calidad y confianza HP de siempre. HP Deskjet Ink Advantage: Los clientes lo piden 1. Calidad y confianza en la Marca. 2. Costo de reemplazo de los cartuchos. 3. Costo de la impresora.

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 11 HP Deskjet Ink Advantage 2515 AiO HP Deskjet Ink Advantage 3515 AiO HP Deskjet Ink Advantage 4615 AiO HP Deskjet Ink Advantage 3525 AiO HP Deskjet Ink Advantage 4625 AiO HP Deskjet Ink Advantage 5525 AiO $60 $70$80$90$95$120 Icon LCDMono Magic Marco 2¨ Mono Magic Marco 2 Mono Magic Marco 2 Mono Magic Marco 2¨ Color Graphic Marco 3.5 CopyScanFaxLCD DupWLENSlots AppsADFBTePrint CopyScan FaxMMF DupWLENSlots AppsADFBTePrint CopyScanFaxMMF DupWLENSlots AppsADFBTePrint CopyScanFaxMMF DupWLENSlots AppsADFBTePrint CopyScan FaxMMF DupWLENSlots AppsADFBTePrint CopyScan FaxCGD DupWLENSlots AppsADFBTePrint Portafolio HP Deskjet Ink Advantage Impresión a un costo mas bajo con las innovaciones HP: ePrint, dúplex, inalámbrico

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 12 Campaña de comunicación Inversión en MCA de 4.5M en comunicación

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 13 HP Company Confidential Video Ink Advantage 60 Seg.

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Ink in the Office

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 15

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. En Oficinas… Inkjet o Láser?

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 17 Menores costos de Impresión Product ModelSamsung ML-2160 Brother HL2130 Canon LBP 6000 Xerox PHASER 3040 Precio del equipo$32.590$25.202$29.403$ Precio del Toner$38.103$20.159$34.013$ Toner Yield CPP XL Cartridge Price OJPro (2300 pag) CPP OJ Pro9,86

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 18 Las oficinas estan cambiando Tradicionales Todos los empleados en la oficina Copiado e impresión centralizada Grandes equipos, administrados de manera centralizada. Enfasis en bajar costos y administración Futuro Además se tendrá: Sucursales, Empleados remotos (telecommuters), impresión privada, empleados mobile, pequeñas oficinas, impresión por conveniencia Enfasis en costo y accesibilidad

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 19 HP Officejet Pro 8600 Plus e-All-in-One NUEVO Mayor velocidad, mayor ciclo de impresión de 25,000 pag.al mes, cabezales pre instalados MENSAJES CLAVE Bajo costo por pagina, conectividad web, versatilidad Liderazgo en costos Imprima documentos profesionales de alta calidad hasta por 50% menos costo vs lasers 3 4 cartuchos independientes Productividad HP ePrint 5 y AirPrint TM 6 USB frontal y card slots Business apps Versatilidad ID Copy Impresión duplex automática Fax and scan to a PC Recursos ENERGY STAR ® Hasta 50% menos consumo de energía que lasers 7 Pantalla Touchscreen 2.65/6.75-cm Business apps 2 Hasta18/13 ppm negro/color velocidad ISO 3 Bandeja de entrada de 250 hojas ADF de 35 paginas Scan res 4800 x 4800 dpi s 24-bit color depth 1 Ciclo de impresión mensual de hasta 25,000 pag Conectividad: b/g/n wireless networking, Ethernet, USB Cartucho StandardRendimientoCartuchos XLRendimiento 950 black XL black color700951XL color1500

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 20 HP Otras Menos costo de impresión que una laser HP Officejet Pro $ (est. street price) Cabezales diseñados para la vida util de la impresora Otras Caracteristicas: Rápida Web Jetadmin Remote Monitoring –MPS Bajo consumo de energía Cartuchos de alta capacidad 50%

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 21 A free tool – What is Web Jetadmin?

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Officejet and Officejet Pro Portfolio

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 23 HP Officejet Pro Portfolio OfficeJet Pro 8000 Enteprise Printer Ethernet Duplex OfficeJet Pro 8100 Printer Wireless ePrint Ethernet Duplex OfficeJet Pro 8600 eAiO Printer, Scan, Copy & Fax Touchscreen 2.65 Wireless, ePrint ADF, Duplex OfficeJet Pro 8600 Plus eAiO Printer, Scan, Copy & Fax Touchscreen 4.3 Wireless, ePrint ADF, Copy in Duplex Addit. workflow sol. Legal size scanning

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 24 HP Officejet Mobile and Wide Format AiO and Printer OfficeJet K8600 Printer A3 Ethernet Duplex OfficeJet 7500 eAiO Printer A3 Scan, Copy Fax Wireless Ethernet Duplex ePrint, Apps OfficeJet 100 Mobile Printer Battery Bluetooth USB

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 25 HP Confidential Introducing the Officejet Pro X-Series A breakthrough portfolio of printing products Impresión a color robusta con Hasta el doble de velocidad y La mitad de los costos de impresión que una impresora laser del mismo rango de precio Todo sin comprometer Impresión durable, clara y resistente Bandejas de alta capacidad Administrables y soportan soluciones de manejo de documentos

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 26 Without Compromise The HP Officejet Pro X-Series Customer Benefits Twice the Speed Up to 41 PPM ISO >65 PPM General Office Mode <10 second First Page Out Workteam Ready Concurrent operation WJA and UPD compliant Face-down output PIN Printing, Job Accounting, Workflow via Extensibility Solutions Workhorse 500-sheet Standard Input tray Up to 9,200-page supply yield Up to 60K Duty Cycle and up to 3,500 Recommended Monthly Page Volume Half the Cost of Printing Superior Purchase value <$0.07 Color CPP, <$0.015 Black CPP No expensive long-life consumables Consumes 75% less power than lasers HP Confidential

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Muchas gracias!!! Rodolfo Pérez Category Manager

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Inkjet & Personal Solutions Rodolfo Pérez Category Manager