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Poder Querer Yo puedo tú puedes Yo quiero tú quieres
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Long-term Goal State the intended goal
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Customer Wishes Describe customer needs and wishes Explain the requirements
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Fulfilling Customer Needs Describe the main attributes of the product Link the product attributes to customer needs
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Cost Analysis Indicate the financial advantages for the customer Compare quality and price with those of the competition
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Strengths and Advantages Summarize the special features and advantages of the product being introduced
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Next Steps of Action Explain the steps that now need to be taken
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