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Price elasticity of demand Income elasticity of demand Cross-price elasticity of demand Advertising elasticity of demand
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ELASTICITY Refers to the tecnique of measuring the degree of responsiveness of quantity demanded due to change in a specific factor that affects demand
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Price elasticity Measures the extent to which demand for a product changes due to change in its price.
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Price elasticity If there is a small change in quantity demanded following a change in price, then demand is said to be price inelastic Demand is said to be price elastic if there is a large change in demand due to a price change
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Elasticidad del precio Precio inelástico Precio elástico
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Income elasticity Measures the degree of responsiveness of demand for a product following a change in the income level of consumers
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Cross-price elasticity Measures the degree of responsiveness of demand for one product due to a change in the price of another product, such as substitutes or complements
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Elasticidad cruzada Ej: si el precio de la cámara digital SAMSUNG baja, la demanda de SONY bajará tb.
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Elasticidad cruzada: Sustitutos
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Advertising elasticity Measures the degree of responsiveness of demand for a product following a change in the advertising expenditure for that product
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Relación de la elasticidad con el ciclo de vida del producto El producto pasa por su ciclo de vida y su precio puede ser adaptado y cambiado en cada etapa. ej: Navidad Lanzamiento: Producto nuevo, costos y precios relativamente altos. Precio inelástico Crecimiento: La demanda crece, precio baja un poco. Va siendo de inelástico a elástico
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Relación de la elasticidad con el ciclo de vida del producto Madurez: Clientes son más sensitivos a los precios. Estrategias de marketing Saturación: Clientes son muy sensitivos a los precios. Bajos precios Declive: Precios bajan extremadamente
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