1 Ing. Maria Elena Vázquez Lira Sesión 3 Agosto 2006 Ing. Maria Elena Vázquez Lira Sesión 3 Agosto 2006 La Estrategia en el Comercio Detallista Estrategias.

Presentación del tema: "1 Ing. Maria Elena Vázquez Lira Sesión 3 Agosto 2006 Ing. Maria Elena Vázquez Lira Sesión 3 Agosto 2006 La Estrategia en el Comercio Detallista Estrategias."— Transcripción de la presentación:

1 1 Ing. Maria Elena Vázquez Lira Sesión 3 Agosto 2006 Ing. Maria Elena Vázquez Lira Sesión 3 Agosto 2006 La Estrategia en el Comercio Detallista Estrategias del Comercio Detallista

2 2 Tarea  Equipo 1 GDA Web Search  Caso Wal-Mart  Leer Artículo: D’Andrea, G., & Lunardini, F. (2005). Dentro de la mente y el bolsillo del consumidor latinoamericano. Harvard Business Review (Octubre).  Visitar website The Coca Cola Retailing Research Council: http://www.coke.net/app/home/portal/!ut/p/.cm d/cs/.ce/7_0_A/.s/7_0_10Q/_th/J_1_IP/_s.7_0 _A/7_0_10Q/_s.7_0_A/7_0_10Q#1 http://www.coke.net/app/home/portal/!ut/p/.cm d/cs/.ce/7_0_A/.s/7_0_10Q/_th/J_1_IP/_s.7_0 _A/7_0_10Q/_s.7_0_A/7_0_10Q#1  Leer capítulo 4  Equipo 1 GDA Web Search  Caso Wal-Mart  Leer Artículo: D’Andrea, G., & Lunardini, F. (2005). Dentro de la mente y el bolsillo del consumidor latinoamericano. Harvard Business Review (Octubre).  Visitar website The Coca Cola Retailing Research Council: http://www.coke.net/app/home/portal/!ut/p/.cm d/cs/.ce/7_0_A/.s/7_0_10Q/_th/J_1_IP/_s.7_0 _A/7_0_10Q/_s.7_0_A/7_0_10Q#1 http://www.coke.net/app/home/portal/!ut/p/.cm d/cs/.ce/7_0_A/.s/7_0_10Q/_th/J_1_IP/_s.7_0 _A/7_0_10Q/_s.7_0_A/7_0_10Q#1  Leer capítulo 4

3 3 Exec Values/Vision Strategy Management Style Structure Climate People Results Managemt Systems Environment Modelo Homans

4 4 The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE PRODUCT COMMUNICATION PEOPLE VALUE SYSTEMS LOGISTICSSUPPLIERS Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College

5 5 Five Key Questions for Each Pentagon Corner  Do we win?  By how much? (a little or a lot?)  Is it getting better or worse? (direction)  Does anybody care?  Is it sustainable?  Do we win?  By how much? (a little or a lot?)  Is it getting better or worse? (direction)  Does anybody care?  Is it sustainable?

6 6 The Eight Ways To Win In Retailing The Pentagon & The Triangle PRODUCT COMMUNICATION PEOPLE VALUE SYSTEMS LOGISTICSSUPPLIERS Location Size Layout & Design PLACE Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College

7 7 The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE COMMUNICATION PEOPLE VALUE SYSTEMS LOGISTICSSUPPLIERS PRODUCT Intensity Style & Fashion Assortment Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College

8 8 VALUE The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE PRODUCT COMMUNICATION PEOPLE SYSTEMS LOGISTICSSUPPLIERS Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College Quality Price

9 9 The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE PRODUCT VALUE SYSTEMS LOGISTICSSUPPLIERS Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College PEOPLE Service Climate Knowledge

10 10 The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE PRODUCT PEOPLE VALUE SYSTEMS LOGISTICSSUPPLIERS Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College Promotional COMMUNICATION Positional