Dos minutos para convencer

Presentación del tema: "Dos minutos para convencer"— Transcripción de la presentación:

1 Dos minutos para convencer
STEPS IN SOCIAL MARKETING Dos minutos para convencer

2 Dos minutos para convencer

3 Por qué convencer en solo dos minutos
Demuestra entusiasmo Encuentra una conexión personal Vende el beneficio Cuenta historias Enseña algo nuevo There are seven phases in developing a social marketing campaign, each of which has a series of steps (as used in a Pride campaign). The critical phases in both Social marketing and a Pride campaign are: Defining the problem Assessing the marketing place Segmenting the audience Setting goals and objectives Determining the marketing mix Program implementation Evaluating your program How many steps to you do when designing your outreach program?

4 Encuentra una conexión personal Vende el beneficio Cuenta historias
Cinco estrategias Demuestra entusiasmo Encuentra una conexión personal Vende el beneficio Cuenta historias Enseña algo nuevo Demuestra entusiasmo Encuentra una conexión personal Vende el beneficio Cuenta historias Enseña algo nuevo There are seven phases in developing a social marketing campaign, each of which has a series of steps (as used in a Pride campaign). The critical phases in both Social marketing and a Pride campaign are: Defining the problem Assessing the marketing place Segmenting the audience Setting goals and objectives Determining the marketing mix Program implementation Evaluating your program How many steps to you do when designing your outreach program?

5 La audiencia te da permiso de ser apasionado y divertido
Demuestra entusiasmo Hay que mostrar pasión Se divertido La audiencia te da permiso de ser apasionado y divertido Inyecta energía There are seven phases in developing a social marketing campaign, each of which has a series of steps (as used in a Pride campaign). The critical phases in both Social marketing and a Pride campaign are: Defining the problem Assessing the marketing place Segmenting the audience Setting goals and objectives Determining the marketing mix Program implementation Evaluating your program How many steps to you do when designing your outreach program?

6 “Lo último que recuerdo es que estaba en una presentación
“Lo último que recuerdo es que estaba en una presentación. Aparentemente, morí del aburrimiento.”

7 Encuentra una conexión personal Vende el beneficio Cuenta historias
Cinco estrategias Demuestra entusiasmo Encuentra una conexión personal Vende el beneficio Cuenta historias Enseña algo nuevo Demuestra entusiasmo Encuentra una conexión personal Vende el beneficio Cuenta historias Enseña algo nuevo There are seven phases in developing a social marketing campaign, each of which has a series of steps (as used in a Pride campaign). The critical phases in both Social marketing and a Pride campaign are: Defining the problem Assessing the marketing place Segmenting the audience Setting goals and objectives Determining the marketing mix Program implementation Evaluating your program How many steps to you do when designing your outreach program?

8 Muestra alguna experiencia personal
Una conexión personal Muestra alguna experiencia personal Hay una persona detrás del producto/idea Demuestras interés hacia lo que haces La audiencia necesita credibilidad, hazlos creer en ti There are seven phases in developing a social marketing campaign, each of which has a series of steps (as used in a Pride campaign). The critical phases in both Social marketing and a Pride campaign are: Defining the problem Assessing the marketing place Segmenting the audience Setting goals and objectives Determining the marketing mix Program implementation Evaluating your program How many steps to you do when designing your outreach program?

9 Una conexión personal There are seven phases in developing a social marketing campaign, each of which has a series of steps (as used in a Pride campaign). The critical phases in both Social marketing and a Pride campaign are: Defining the problem Assessing the marketing place Segmenting the audience Setting goals and objectives Determining the marketing mix Program implementation Evaluating your program How many steps to you do when designing your outreach program?

10 Encuentra una conexión personal Vende el beneficio Cuenta historias
Cinco estrategias Demuestra entusiasmo Encuentra una conexión personal Vende el beneficio Cuenta historias Enseña algo nuevo Demuestra entusiasmo Encuentra una conexión personal Vende el beneficio Cuenta historias Enseña algo nuevo There are seven phases in developing a social marketing campaign, each of which has a series of steps (as used in a Pride campaign). The critical phases in both Social marketing and a Pride campaign are: Defining the problem Assessing the marketing place Segmenting the audience Setting goals and objectives Determining the marketing mix Program implementation Evaluating your program How many steps to you do when designing your outreach program?

11 Demuestra el beneficio atrás del producto/idea
Vender el beneficio Demuestra el beneficio atrás del producto/idea Esta es una fase crítica Ofrece un problema antes de la solución ¿Algunos ejemplos? There are seven phases in developing a social marketing campaign, each of which has a series of steps (as used in a Pride campaign). The critical phases in both Social marketing and a Pride campaign are: Defining the problem Assessing the marketing place Segmenting the audience Setting goals and objectives Determining the marketing mix Program implementation Evaluating your program How many steps to you do when designing your outreach program?

12 ARAs para Latinoamérica

13 Encuentra una conexión personal Vende el beneficio Cuenta historias
Cinco estrategias Demuestra entusiasmo Encuentra una conexión personal Vende el beneficio Cuenta historias Enseña algo nuevo Demuestra entusiasmo Encuentra una conexión personal Vende el beneficio Cuenta historias Enseña algo nuevo There are seven phases in developing a social marketing campaign, each of which has a series of steps (as used in a Pride campaign). The critical phases in both Social marketing and a Pride campaign are: Defining the problem Assessing the marketing place Segmenting the audience Setting goals and objectives Determining the marketing mix Program implementation Evaluating your program How many steps to you do when designing your outreach program?

14 Permítanme contarles cuando…
Contando historias Permítanme contarles cuando… Las historias crean conexiones entre individuos No empiezas diciendo “Esta es la mejor solución para…” Las buenas historias no tardan más de 30 segundos y son mas memorables There are seven phases in developing a social marketing campaign, each of which has a series of steps (as used in a Pride campaign). The critical phases in both Social marketing and a Pride campaign are: Defining the problem Assessing the marketing place Segmenting the audience Setting goals and objectives Determining the marketing mix Program implementation Evaluating your program How many steps to you do when designing your outreach program?

15 Cuenta una historia There are seven phases in developing a social marketing campaign, each of which has a series of steps (as used in a Pride campaign). The critical phases in both Social marketing and a Pride campaign are: Defining the problem Assessing the marketing place Segmenting the audience Setting goals and objectives Determining the marketing mix Program implementation Evaluating your program How many steps to you do when designing your outreach program?

16 Encuentra una conexión personal Vende el beneficio Cuenta historias
Cinco estrategias Demuestra entusiasmo Encuentra una conexión personal Vende el beneficio Cuenta historias Enseña algo nuevo Demuestra entusiasmo Encuentra una conexión personal Vende el beneficio Cuenta historias Enseña algo nuevo There are seven phases in developing a social marketing campaign, each of which has a series of steps (as used in a Pride campaign). The critical phases in both Social marketing and a Pride campaign are: Defining the problem Assessing the marketing place Segmenting the audience Setting goals and objectives Determining the marketing mix Program implementation Evaluating your program How many steps to you do when designing your outreach program?

17 No muestres lo que es obvio
Enseña algo nuevo Si me enseñas algo nuevo que no sabía, vas a tener mi atención y tal vez algo mas… No muestres lo que es obvio Nuevos conocimientos siempre venden y son más interesantes There are seven phases in developing a social marketing campaign, each of which has a series of steps (as used in a Pride campaign). The critical phases in both Social marketing and a Pride campaign are: Defining the problem Assessing the marketing place Segmenting the audience Setting goals and objectives Determining the marketing mix Program implementation Evaluating your program How many steps to you do when designing your outreach program?

18 Enseña algo nuevo ARA + PRIDE =

19 Dos minutos para convencer
Tú eres capaz de convencer en dos minutos Nunca sabes a quien te vas a encontrar en el elevador, en una fiesta o en la fila del supermercado Recuerda como se transmite el mensaje es tan importante como su contenido There are seven phases in developing a social marketing campaign, each of which has a series of steps (as used in a Pride campaign). The critical phases in both Social marketing and a Pride campaign are: Defining the problem Assessing the marketing place Segmenting the audience Setting goals and objectives Determining the marketing mix Program implementation Evaluating your program How many steps to you do when designing your outreach program?

20 Encuentra una conexión personal Vende el beneficio Cuenta historias
¡ Dos minutos para convencer que es importante financiar el seguimiento de tu campaña! Demuestra entusiasmo Encuentra una conexión personal Vende el beneficio Cuenta historias Enseña algo nuevo There are seven phases in developing a social marketing campaign, each of which has a series of steps (as used in a Pride campaign). The critical phases in both Social marketing and a Pride campaign are: Defining the problem Assessing the marketing place Segmenting the audience Setting goals and objectives Determining the marketing mix Program implementation Evaluating your program How many steps to you do when designing your outreach program?

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