Creación de valor mediante de la integración de aplicaciones

Presentación del tema: "Creación de valor mediante de la integración de aplicaciones"— Transcripción de la presentación:

1 Creación de valor mediante de la integración de aplicaciones

2 Desafíos Las Gerencias de Sistemas se encuentran actualmente ante un número de desafíos. Gestionar costos en tiempo de economías cambiantes Integrarse con el negocio para desarrollar resultados medibles Incrementar la eficiencia y la eficacia de la tecnología utilizada a través de la adopción de mejores prácticas Lanzar iniciativas de creación de valor Asegurar la continuidad del negocio Permitir la integración intra e inter compañías Today’s CIO faces a number of key challenges in playing an increasingly critical role within the corporation. We believe that success in addressing these challenges will increase CIO influence within the enterprise and help to secure CIOs a “seat at the executive table.” Speak to bullets on slide. Source: Accenture CIO surveys Accenture Proprietary and Confidential

3 Nueva Agenda Las Gerencias de Sistemas están desarrollando nuevas agendas en las cuales se incluyen temas relacionados con la creación de valor para sus compañías. IT como Generador de Valor para el Negocio IT como Proveedor de Servicio Alinear negocios y sistemas para generar valor incremental Reducir costos de tecnología Gestionar el riesgo corporativo Maximizar el retorno de la inversión del desarrollo de soluciones de negocio Evaluar y priorizar proyectos Gestionar programas / proyectos Mantener la infraestructura tecnológica Gestionar el portfolio de aplicaciones Negociar acuerdos de servicios Gestionar proveedores Gestionar recursos Desarrollar y maximizar nuevas propuestas de valor a través de la integración Reducir costos en la compáñía Desarrollar estrategias basadas en tecnología Facilitar ingresos de propiedad intelectual Compartir riesgos / valor Progressive CIOs are repositioning themselves and their IT organizations from being viewed as “Service Providers” to becoming “Business Value Creators.” Today, approximately 40% of today’s CIOs report directly to the CEO, which represents a measurable increase over the past 5 years. This trend is likely to continue, creating new opportunities for CIO collaboration and competition with other C-suite executives to continuously find new sources of technology-enabled business value. Our research indicates that CIOs, as a group, are beginning to move in that direction by focusing investment in four key areas: Aligning business/IT agendas Reducing technology costs Managing enterprise risks Maximizing ROI through predictable delivery of technology business solutions In addition, CIOs in today’s environment are: Demanding tangible and immediate ROI before investing in projects Breaking large projects down to better gauge ROI We believe that CIOs can also create business value in new ways by: Enabling and maximizing new value propositions through enterprise integration Reducing enterprise-wide business costs Developing technology-based growth strategies Unlocking revenue potential of intellectual property Implementing integrated sourcing Sharing risk/value Question: How do these match with your priorities and challenges? Incremento del Valor agregado generado por Sistemas Accenture Proprietary and Confidential Source: Accenture CIO Surveys, client experiences

4 Creación de Valor a través de la tecnología
Las areas de Sistemas tienen diferentes vías de generación de valor para la compañía. Identificar como nuevas y existentes tecnologías soportan la estrategia de negocio Reducir costo de tecnología Gestinar el Riesgo Corporativo Desarrollar Soluciones de Negocio basado en Tecnología maximizando el ROI Technology Visioning Racionalización de la Infraestructura Security Solutions Enterprise Integration Solutions Enterprise Integration Web Services Server Consolidation Storage Consolidation Next Generation Networks Windows 2000/XP Migration Data Center Consolidation IT Strategy Business Continuity; Disaster Recovery Integrated Solutions Delivery Accenture believes that four primary areas of technology investment will positively impact shareholder value. Custom ERP Supply Chain CRM Business Intelligence IT Transformation & Sourcing IT Transformation Business Applications Outsourcing Technology Infrastructure Services Window of Service / Desktop Management Hardware / Software Procurement Accenture Proprietary and Confidential

5 Primero lo Primero: ¿Qué es Enterprise Integration?
Enterprise Integration no es una tecnología. Es un enfoque para apalancar los activos tecnológicos, estándares, y recursos para solucionar los requerimientos de integración y crear soluciones altamente efectivas. “Según la encuesta de este mes entre las tres prioridades más importantes para el año 2002 para Gerentes de Sistemas se encuentra la integración de aplicaciones”* Enterprise Integration – need to explain that we will be referring to Enterprise Integration instead of “eAI”, and that Enterprise Integration is the overarching approach to integration, of which eAI, specifically, is an important part. Accenture Proprietary and Confidential *Source: Morgan Stanley CIO Survey, June 2002

6 Evolución de Enterprise Integration
Nuevas tecnologías son agregadas o desarrolladas en cada etapa de la evolución,. Alto eAI Composite Applications / Collaborative Architectures Custom Process Integration Data Transport Application Collaborative Integration Ubiquitous Interpreter / Context Tools …y compartir capacidades con los socios del negocio... User Interaction, Workflow, Application Logic Valor de Negocio generado por la Integración The bottom 3-4 “bubbles” are supported by the eAI players. The eAI players have been moderately successful in providing business process capabilities, however, this is an emerging area in terms of the adoption of standards and user acceptance. That will change over the next 9-12 months, and increasing focus will be on enabling Collaborative Integration. Can also discuss on this slide the commoditization occurring at the lower levels of the stack, and the lack of maturity / standards / agreement at the upper levels The first four “bubbles” were initially addressed through individual technologies, then through the comprehensive solutions provided by eAI tools Just as technology capabilities converged within the eAI tools, the same convergence will occur across broader technologies required to support collaborative solutions Collaborative solutions extend the focus of integration beyond applications, including technologies required to create end-to-end, service-focused business processes: Converged development experience Single user experience Shared execution architecture Service-based application functions We will have reached Ubiquitous Business Integration when the level of effort to incorporate new application/business functionality into an existing environment is drastically reduced to the point of being almost a non-issue. And likewise, the new functionality appears to the user and manager of the system as a seamless, native function of the overall solution. But the industry is not there yet. We must first have… Inherent integration capabilities within the architecture Wholesale adoption of interaction (process) and object (data) standards “Universal translators” that can intermediate across varying standards E n t e r p r I s e I n t e g r a t I o n …para crear nuevos procesos y servicios para soportar las necesidades del negocio… BPM Tools API / Technology Adapters …apalancando funcionalidades en las aplicaciones… …para sincronizar sistemas... Translation Engines Messaging Moviendo datos… Accenture Proprietary and Confidential Bajo Complejidad de la Integración Alto

7 Alianza Microsoft - Accenture
Misión: Conjuntamente crear valor para clientes que quieran comprar, construir o integrar soluciones de negocio. As the quotes illustrate, the alliance between Accenture and Microsoft is absolutely strategic. This is the most wide ranging alliance, which Accenture has ever undertaken. Similarly, it is Microsoft’s largest and most significant alliance. Both of our organisations have huge market reach, influence and capabilities. The strategic intent of the alliance is to exploit our relationships with clients, our market position and influence and the strengths of the Windows 2000 platform to generate incremental revenues for Accenture, Microsoft and our jointly owned venture, Avanade. To underscore how strategic this is, notice Joe Forehand’s quote, which states his belief that this alliance could drive 50% of Accenture’s business in the future. The focus of today is to equip you with knowledge of our joint offerings and collaterals to enable you to capitalise on the alliance to generate new sales. Before we get into the offerings themselves, let me elaborate on the key elements of the alliance. Msoft interest--Why the deal was struck: Drive Server Revenue Drive Microsoft into the enterprise space leveraging existing Accenture relationships To Beat Sun/Oracle Provides Microsoft an opportunity to engage earlier in the sales cycle, prior to the technology decision Accenture Proprietary and Confidential

8 Soluciones de Negocio Accenture ha desarrollado varias soluciones para las industria de Resources basadas en herramientas Microsoft. eTax Sales Force Automation eDownstream B2B Gobal Market Hub eFinance Mobile Solution HVID Energy Merchant As the quotes illustrate, the alliance between Accenture and Microsoft is absolutely strategic. This is the most wide ranging alliance, which Accenture has ever undertaken. Similarly, it is Microsoft’s largest and most significant alliance. Both of our organisations have huge market reach, influence and capabilities. The strategic intent of the alliance is to exploit our relationships with clients, our market position and influence and the strengths of the Windows 2000 platform to generate incremental revenues for Accenture, Microsoft and our jointly owned venture, Avanade. To underscore how strategic this is, notice Joe Forehand’s quote, which states his belief that this alliance could drive 50% of Accenture’s business in the future. The focus of today is to equip you with knowledge of our joint offerings and collaterals to enable you to capitalise on the alliance to generate new sales. Before we get into the offerings themselves, let me elaborate on the key elements of the alliance. Msoft interest--Why the deal was struck: Drive Server Revenue Drive Microsoft into the enterprise space leveraging existing Accenture relationships To Beat Sun/Oracle Provides Microsoft an opportunity to engage earlier in the sales cycle, prior to the technology decision Dealer Management Virtual Collaboration Sense and Respond Field Force Digital Premises inMyWardrobe Hosted Billing eGoverment Accenture Proprietary and Confidential

9 Mejora de Equipos de Servicio
Soluciones de Negocio Accenture ha desarrollado varias soluciones para las industria de Resources basadas en herramientas Microsoft. Mejora de Equipos de Servicio Field Force Enablement (FFE) es una solución dirigida inicialmente a los sectores de servicios de gas, agua y electricidad, y para los de telecomunicaciones, aunque permite una gran aplicabilidad entre unidades de mercado. Provee aplicaciones web a tiempo real tanto para el personal de la oficina como para el del campo, mientras intercambia datos con los sistemas existentes del cliente. Integration is evolving We are seeing a number of trends that are increasing the ability to create comprehensive business processes than span discrete applications to comprise a “collaborative application” These include: the benefits of business process management / automation the importance of viewing the user as part of the process, not simply a start or end point convergence in the technology space – integration (eai), portal, and application server adoption of standards for data, application connectivity, process definitions increased focus on pre-packaged business processes and the value associated with cross-resource applications For companies that have built architectures, implemented eAI tools, and consider portal for their user experience, then collaborative apps will be “easy” for them compared to those that have not built this necessary foundation Accenture Proprietary and Confidential

10 Soluciones de Negocio Accenture ha desarrollado varias soluciones para las industria de Resources basadas en herramientas Microsoft. Integración B2B Asistir a compradores y vendedores en la creación de un mercado electrónico de bienes y servicios. Provee tecnologías, métodos, procesos y standards para desarrollar transacciones. Integration is evolving We are seeing a number of trends that are increasing the ability to create comprehensive business processes than span discrete applications to comprise a “collaborative application” These include: the benefits of business process management / automation the importance of viewing the user as part of the process, not simply a start or end point convergence in the technology space – integration (eai), portal, and application server adoption of standards for data, application connectivity, process definitions increased focus on pre-packaged business processes and the value associated with cross-resource applications For companies that have built architectures, implemented eAI tools, and consider portal for their user experience, then collaborative apps will be “easy” for them compared to those that have not built this necessary foundation Accenture Proprietary and Confidential

11 HVID (High Value Integration Direct)
Soluciones de Negocio Accenture ha desarrollado varias soluciones para las industria de Resources basadas en herramientas Microsoft. HVID (High Value Integration Direct) Integrar las aplicaciones de una empresa con sus clientes estratégicos trabajando de manera colaborativa, eficientizando los procesos y reduciendo de manera significativa los costos en ambos lados de la cadena. Integration is evolving We are seeing a number of trends that are increasing the ability to create comprehensive business processes than span discrete applications to comprise a “collaborative application” These include: the benefits of business process management / automation the importance of viewing the user as part of the process, not simply a start or end point convergence in the technology space – integration (eai), portal, and application server adoption of standards for data, application connectivity, process definitions increased focus on pre-packaged business processes and the value associated with cross-resource applications For companies that have built architectures, implemented eAI tools, and consider portal for their user experience, then collaborative apps will be “easy” for them compared to those that have not built this necessary foundation Accenture Proprietary and Confidential

12 Soluciones de Negocio Identificar Oportunidades de Creación de Valor
Definir Soluciones de Negocio Definir Arquitectura Técnica Diseñar Solución Monitorear Resultados Implementar Integration is evolving We are seeing a number of trends that are increasing the ability to create comprehensive business processes than span discrete applications to comprise a “collaborative application” These include: the benefits of business process management / automation the importance of viewing the user as part of the process, not simply a start or end point convergence in the technology space – integration (eai), portal, and application server adoption of standards for data, application connectivity, process definitions increased focus on pre-packaged business processes and the value associated with cross-resource applications For companies that have built architectures, implemented eAI tools, and consider portal for their user experience, then collaborative apps will be “easy” for them compared to those that have not built this necessary foundation Análisis de la Cadena de Valor Entrevistas con Clientes / Proveedores / Empleados Generación de Oportunidades Análisis de Valor Priorización / Selección Caso de Negocio Mapa de aplicaciones a integrar Portfolio de soluciones Alternativas Diseño conceptual y detallado de procesos Diseño infraestructura Construcción Capacitación Puesta en marcha Obtención de valor (cuantitativo o cualitattivo) Accenture Proprietary and Confidential

13 Conclusiones Desarrollar soluciones de negocio que creen valor para el negocio Integrar aplicaciones intra e inter compañía Optimizar costos de desarrollo utilizando tecnologías probadas Integration is evolving We are seeing a number of trends that are increasing the ability to create comprehensive business processes than span discrete applications to comprise a “collaborative application” These include: the benefits of business process management / automation the importance of viewing the user as part of the process, not simply a start or end point convergence in the technology space – integration (eai), portal, and application server adoption of standards for data, application connectivity, process definitions increased focus on pre-packaged business processes and the value associated with cross-resource applications For companies that have built architectures, implemented eAI tools, and consider portal for their user experience, then collaborative apps will be “easy” for them compared to those that have not built this necessary foundation Accenture Proprietary and Confidential