Expande tu audiencia de clientes con Bing Ads

Presentación del tema: "Expande tu audiencia de clientes con Bing Ads"— Transcripción de la presentación:

1 Expande tu audiencia de clientes con Bing Ads
Bing SMB Advertisers – Search Ads 9/17/2018 <Nombre> <Título> y IMPORTANTE: Sustituye este marcador de posición de imagen por tu logotipo (2,5” de ancho x 0,5” de alto, 150 ppp). Elimina este cuadro cuando termines. Expande tu audiencia de clientes con Bing Ads © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2 9/17/2018 8:38 AM Descubre cómo hacerlo Llega a millones de clientes potenciales con una compra de anuncios mediante Bing Ads. Usa las eficaces características de Bing Ads para crear anuncios que animen a la acción. Aprovecha nuestros servicios. IMPORTANT: ON EACH PAGE, Replace the Picture Placeholder below with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3 Bing SMB Advertisers – Search Ads
9/17/2018 La historia de Bing Bing es el motor de búsqueda que reúne resultados de Internet para que no pierdas más tiempo buscando y lo aproveches en lo que realmente quieras hacer. Bing es el buscador de Microsoft y está disponible en PCs, teléfonos móviles y tabletas con cualquier sistema operativo. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4 216 9,8% Bing Ads: llega a tu audiencia millones
Consigue llegar a una amplia audiencia en Bing Network en España, donde los usuarios hacen más compras. Búsquedas mensuales Mercado de búsquedas 216 millones de búsquedas mensuales 9,8% del mercado de búsquedas comScore qSearch (custom), September 2017. The Bing Network includes Bing, Yahoo Search (searches powered by Bing), and AOL Search Network in Spain. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5 Haz que te encuentren en cualquier momento y lugar
9/17/2018 8:38 AM Haz que te encuentren en cualquier momento y lugar Llega a una audiencia valiosa tanto en PC como en móvil. Segmenta tus anuncios para sistemas operativos de dispositivos específicos y promueve tu domicilio comercial más cercano para que los clientes te encuentren con facilidad. En casa Segmenta usuarios por ubicación, hora, datos demográficos y el contenido que busquen para encontrar a tus clientes perfectos. En cualquier lugar © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6 Bing SMB Advertisers – Search Ads
9/17/2018 La integración de Bing prepara el terreno Más de 500M de dispositiv os con Windows 10 El 48% de las búsquedas de Bing (de su propiedad o administradas por Bing) proceden de Windows 10 El 96% de los clientes comerciales utilizan activamente Windows 10 El crecimiento es un 150% más rápido que en Windows 7 Datos internos de Microsoft, global, 3T del año fiscal 2017. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7 Amplía el éxito de las campañas
Importa fácilmente tus campañas de Google AdWords a Bing Ads. No hace falta que empieces de cero. Puedes importar las campañas publicitarias que te funcionen bien con la herramienta de importación de Google. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8 Características que aumentan las conversiones
9/17/2018 8:38 AM Características que aumentan las conversiones Bing Ads tiene características de gran alcance que ayudan a sus anuncios a generar tráfico. Extensiones de enlace de sitio: resaltan tus productos, ofertas especiales o servicios para que los usuarios puedan ir directamente a las páginas que les interesen. Extensiones de ubicación: fomentan las visitas en persona, no solo el tráfico web, mostrando tu dirección comercial, el número de teléfono y un vínculo con indicaciones. Alpine Ski House 30% Off Select Ski Gear! Free Shipping Over $50. Our top-rated gear Join us on a trek Money-back guarantee Sustainability commitment Mostrar enlaces a varias páginas en su sitio de Internet. Alpine Ski House 30% Off Select Ski Gear! Free Shipping Over $50. 4567 Main Street – Victoria (250) Incluir su dirección y número telefónico. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9 Características que encuentran tu público
9/17/2018 8:38 AM Características que encuentran tu público Bing Ads tiene unas potentes características que te ayudan a segmentar a los usuarios que necesitas. Segmentación por ubicación: aprovecha tu presupuesto al máximo segmentando usuarios en ciudades, provincias, áreas metropolitanas y códigos postales que selecciones. Extensiones de llamada: conectan a los usuarios con tu empresa al instante mediante un número de teléfono en el que pueden hacer clic. Los clientes potenciales estarán a solo un paso para hablar contigo directamente.  © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10 Características para conseguir más ventas
9/17/2018 8:38 AM Características para conseguir más ventas Llegar, vencer y vender con las características de Bing Ads. Extensiones de aplicación: promocionan tus aplicaciones en PCs, tabletas y smartphones para que tu anuncio aumente la interacción de los usuarios y para fomentar una mayor cantidad de ventas. Remarketing en búsquedas de pago: identifica y segmenta usuarios según su actividad reciente en el sitio web, como visitar el sitio o abandonar un carro de compra. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11 ¿En qué se resume todo esto?
9/17/2018 8:38 AM ¿En qué se resume todo esto? Conecta con los usuarios de Bing Network, que gastan más online que el usuario medio de Internet. Llega a clientes potenciales en cualquier momento y en cualquier lugar. Crea anuncios para maximizar las conversiones. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12 Obtén más de tus anuncios.
9/17/2018 8:38 AM Obtén más de tus anuncios. IMPORTANTE: Esta diapositiva solo es de orientación. Asegúrate de eliminarla antes de la presentación Presentación de nuestros servicios. Contexto de la agencia Historial y experiencia de la agencia Tamaño de la agencia (empleados, facturación) Experiencia por industria/ubicación vertical específica Personal de la agencia Biografías de directores clave y miembros potenciales del equipo de la cuenta y sus experiencias relevantes Certificaciones y acreditaciones destacadas de miembros individuales del equipo Referencias de clientes Ejemplos de experiencia de agencia en el mercado vertical Casos de estudio con resultados Información de clientes (ocupación media, tasa de retención) Precios y términos del contrato Términos y directivas de facturación Estructura de precios (p. ej., basados en anticipos, comisiones, tiempo, gasto o rendimiento) Servicios y cuotas de mayor valor añadido Soporte a clientes Términos de SLA Frecuencia de llamadas telefónicas del equipo, visitas en las instalaciones e informes Cursos y servicios de incorporación © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13 Bing SMB Advertisers – Search Ads
9/17/2018 © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.