Eyeblaster Video University

Presentación del tema: "Eyeblaster Video University"— Transcripción de la presentación:

1 Eyeblaster Video University
Eyeblaster y publicidad con video Oded Lida, Country manager Spain & Portugal

2 EYEBLASTER: GLOBAL RICH MEDIA LEADER
-8 -4 +4 +8 +12 EUROPEAN SUPPORT NUMBER: +44 (0)

3 AD-SERVING: EL CONCEPTO DE EYEBLASTER
AGENCIA DE MEDIOS SOPORTES PLATFORMA FORMATOS Funciona como conexión entre todos los partidos del proceso Ofrece un punto único de contacto, proporcionando las necesidades de Media, Creativos y Soportes. AGENCIA CREATIVA

4 SOLUCIÓN INTEGRADO DE MARKETING DIGITAL
Advertising Campaign Management (ACM) Solución Integrado, que ayuda a nuestros clientes – revivir las marcas FUTURO Móviles VOD IPTV EB.Rich Media Platform EB.Campaign Manager EB.Search EB.In-Games Herramientas y tecnología para la creación y el delivery de rich media. Plataforma Ad serving para todos los canales digitales, incluyendo herramientas de planificación y compra Gestión de pujas de Search Una solución de publicidad en Juegos “Casual”

5 SOLUCIÓN INTEGRADO DE MARKETING DIGITAL
CANALES Advertising Campaign Manager (ACM) Rich Media Platform (RMP) Display Advertising Móviles Formatos Rich In banner Out of banner In stream Formatos Standard Standard Display Ads Otros Search WWW JUEGOS IPTV PLANIFICAR TRAFICAR & SERVIR SEGUIMIENTO Y INFORMES OPTIMISAR ANALYTICAS UNIFICADAS

6 ¿Porqué estamos aquí? – Un poco de historia
Penetración de Banda ancha 40% de los anuncios rich media incluyen video Primeros anuncios con video de Eyeblaster 2001 Eyeblaster lanza el primer Floating Ad % de anuncios usando video Being one of the ‘founders’ of the rich media industry, the history of Eyeblaster is closely linked to the history of online video. Not many people know this, but Eyeblaster was actually set up with the idea of delivering voice and video to e-commerce sites. When the dotcom bubble crashed, and all our prospective clients started going out of business, we had to change strategy, and decided to focus on the online advertising space. Use of video online has humble beginnings. I managed to trace it back to 2002 when…. While Eyeblaster and a few of our competitors have been making steady and significant technological advances on the ability to compress and stream video efficiently and without the need for plug-ins, takeup within the industry has been hampered by 2 major factors: 1. reach (the number of people on a fast enough connection) and 2. the belief that the web is predominantly a direct response medium and does not justify brand spend. has seen a major change in both of these factors… Support for video in all formats, proliferation of suppliers, more video being used Ways people use video (examples) 2005 – 40% of ads include video (20% in 2004) 2006 – free broadband (show image) So for these and other reasons, we feel that video advertising has reached a ‘tipping point’ and rich media ads using video will grow significantly over the next couple of years. If a picture tells a 1000 words, the motion picture tells them better, and the interactive motion picture allows the audience to talk back. The missing link right now is convincing advertisers to increase their online ad production budgets. Implications on the advertising industry going forward? Will video become the preferred medium for advertising ideas on the web? What are the implications of IPTV? What are the implications on traditional and digital agencies? We have been investing heavily in video related technology since late 2004, and are very pleased to be able to preview the next step in the evolution of online video: Video Studio. Here is a quick runthrough of today’s agenda, and I will then hand you over to Anant for the ‘technical’ bit… Enjoy … … 2002 2003 2004 2005 2006 2007

7 Oportunidades creativas
Formatos y Posibilidades

8 Formatos Integrados Polite banner Banner expandible Push down
Todos los tamaños de banner, sin salir del área Banner expandible Abre paneles, encima del contenido de la pagina Especificaciones técnicas: - Cualquier tamaño de banner - Backup Gif para usuarios sin Flash o sin la versión adecuada - Polite Descarga solo 30k antes de que termine de descargar la pagina Push down Empuja el contenido Video Strip Video sincronizado, que puede desplegar y volver a plegar

9 Formatos Out Of The Banner
Floating Ad - layer Sobre el contenido, puede llevar reminder. Comm. Break - Interstitial Antes o entre paginas. Especificaciones técnicas: - Generalmente limitado en tiempo - Aspe de Cierre Obligatorio - ¿ Layer más reminder ? ¡ probablemente es un expandible !

10 ¿ Porque utilizar Video ?
Spots de TV Sensación “real” Relevante al vertical Fácil para producir ?!?!!! Es divertido !