| Copyright ® 2014 Netsonic - Todos los Derechos Reservados. USA, México, Colombia, Chile, Costa Rica, Bolivia, Perú, Brasil, Venezuela, Argentina, Ecuador, Portugal NOVIEMBRE 2014 CAMPAÑA PEDIGREE VITAL

| Copyright ® 2014 Netsonic - Todos los Derechos Reservados. USA, México, Colombia, Chile, Costa Rica, Bolivia, Perú, Brasil, Venezuela, Argentina, Ecuador, Portugal CAMPAÑA Campaña: PEDIGREE VITAL PROTECTION Agencia: HAVAS MÉXICO País: México Formato: PRE-ROLL Duración: 11 segundos Periodo de campaña: 11/10/ /10/14

| Copyright ® 2014 Netsonic - Todos los Derechos Reservados. USA, México, Colombia, Chile, Costa Rica, Bolivia, Perú, Brasil, Venezuela, Argentina, Ecuador, Portugal OBJETIVOS DE LA CAMPAÑA Los objetivos de la campaña son: visionados Alto ratio de click (CTR)

| Copyright ® 2014 Netsonic - Todos los Derechos Reservados. USA, México, Colombia, Chile, Costa Rica, Bolivia, Perú, Brasil, Venezuela, Argentina, Ecuador, Portugal LISTADO DE PUBLISHERS Contactohoy.com.mx Record.com.mx Sintesis.mx Tvnotas.com.mx Vanguardia.com.mx Grupo Mediaset

| Copyright ® 2014 Netsonic - Todos los Derechos Reservados. USA, México, Colombia, Chile, Costa Rica, Bolivia, Perú, Brasil, Venezuela, Argentina, Ecuador, Portugal CONTACTOHOY.COM.MX

| Copyright ® 2014 Netsonic - Todos los Derechos Reservados. USA, México, Colombia, Chile, Costa Rica, Bolivia, Perú, Brasil, Venezuela, Argentina, Ecuador, Portugal RECORD.COM.MX

| Copyright ® 2014 Netsonic - Todos los Derechos Reservados. USA, México, Colombia, Chile, Costa Rica, Bolivia, Perú, Brasil, Venezuela, Argentina, Ecuador, Portugal SINTESIS.COM.MX

| Copyright ® 2014 Netsonic - Todos los Derechos Reservados. USA, México, Colombia, Chile, Costa Rica, Bolivia, Perú, Brasil, Venezuela, Argentina, Ecuador, Portugal TVNOTAS.COM.MX

| Copyright ® 2014 Netsonic - Todos los Derechos Reservados. USA, México, Colombia, Chile, Costa Rica, Bolivia, Perú, Brasil, Venezuela, Argentina, Ecuador, Portugal VANGUARDIA.COM.MX

| Copyright ® 2014 Netsonic - Todos los Derechos Reservados. USA, México, Colombia, Chile, Costa Rica, Bolivia, Perú, Brasil, Venezuela, Argentina, Ecuador, Portugal TELECINCO.ES

| Copyright ® 2014 Netsonic - Todos los Derechos Reservados. USA, México, Colombia, Chile, Costa Rica, Bolivia, Perú, Brasil, Venezuela, Argentina, Ecuador, Portugal RESULTADOS

| Copyright ® 2014 Netsonic - Todos los Derechos Reservados. USA, México, Colombia, Chile, Costa Rica, Bolivia, Perú, Brasil, Venezuela, Argentina, Ecuador, Portugal COBERTURA POR EDADES [G](U) VANGUARDIA.COM.MX* [M](u) RECORD.COM.MX [M](U) TVNOTAS.COM.MX [P](U) Mediaset España Target Audience (000) % Reach % Composition Unique Visitors Target Audience (000) % Reach % Composition Unique Visitors Target Audience (000) % Reach % Composition Unique Visitors Target Audience (000) % Reach % Composition Unique Visitors Total Audience 5471,8100,0 5561,8100,0 7642,5100,0 2020,7100,0 Persons - Age Persons: ,197, ,196, ,997, ,794, Persons: ,192,25092,291,67103,093,01770,887,7 Persons: ,368,43912,470,25323,369,61270,862,9 Persons: ,443,92482,544,63223,342,2830,841,1 Persons: ,723,71182,521,21473,119,2420,921,0 Persons: ,32,9210,53,8180,42,3120,36,0 Persons: ,728,71451,526,02152,328,1630,731,1 Persons: ,124,51422,225,62093,327,4440,721,8 Persons: ,220,21302,623,41753,423,0400,820,0 Persons: ,414,1822,614,8983,012,8290,914,6 Persons: ,39,5352,26,4493,16,4130,86,5 Males - Age All Males3122,057,0 57% HOMBRE- 43% MUJER 4332,877,8 77% HOMBRE 3642,447,7 47,7% HOMBRE- 52,3% MUJER 1200,859,2 59,2 HOMBRE- 40,8 MUJER Males: ,355,34173,274,83492,745,71120,955,6 Males: ,453,13983,371,53302,743,31040,951,5 Males: ,538,33023,754,32453,032,1710,935,4 Males: ,825,51943,934,91593,220,8481,023,8 Males: ,913,0933,816,8712,99,3220,910,8 Males: ,73,0150,72,0 Males: ,017,01142,420,61042,213,6410,920,1 Males: ,212,81083,419,4862,711,3240,711,7 Males: ,612,51013,918,2883,411,5261,013,0 Males: ,47,1623,811,2462,86,1150,97,4 Males: ,05,9313,95,6253,13,3 Females - Age All Females2351,643,01240,822,23992,752,3820,640,8 Females: ,841,91190,921,33973,152,0780,638,4 Females: ,939,11121,020,13803,349,7730,636,2 Females: ,130,1881,115,92863,637,5550,727,5 Females: ,118,4541,19,71633,321,4350,717,3 Females: ,510,7241,04,4763,29,9210,910,3 Females: 6-14 Females: ,411,7300,75,41112,414,5220,511,0 Females: ,011,7351,16,21233,916,1210,710,2 Females: ,77,8291,25,3883,511,5140,67,1 Females: ,47,0201,33,6523,36,8 Females: ,63,6 243,1 Fuente: Comscore

| Copyright ® 2014 Netsonic - Todos los Derechos Reservados. USA, México, Colombia, Chile, Costa Rica, Bolivia, Perú, Brasil, Venezuela, Argentina, Ecuador, Portugal COBERTURA POR EDADES [M](U) Cuatro Sites [C](U) Telecinco Sites [P] SINTESIS.MX Target Audience (000) % Reach % Composition Unique Visitors Target Audience (000) % Reach % Composition Unique Visitors Target Audience (000) % Reach % Composition Unique Visitors Total Audience 810,3100,0 840,3100,0 220,1100,0 Persons - Age Persons: ,391, ,397, ,1100, Persons: ,385,4770,392,0210,194,9 Persons: ,360,4560,366,4160,173,3 Persons: ,342,1350,441,2120,154,2 Persons: ,422,5180,421,3 Persons: 6-14 Persons: ,331,3260,330,760,126,7 Persons: ,218,2210,325,2 Persons: ,319,6170,319,970,131,3 Persons: ,414,5 Persons: 55+ Males - Age All Males540,467,2 67,2% HOMBRE- 32,8 MUJER 530,363,2 63,2% HOMBRE- 36,8 MUJER 130,160,8 63,2 HOMBRE- 36,8 MUJER Males: ,461,1510,460,6130,160,8 Males: ,456,0480,457,1130,159,0 Males: ,440,9330,438,9100,144,1 Males: ,532,6190,422,880,236,3 Males: ,516,2 Males: 6-14 Males: ,320,3180,421,740,116,7 Males: ,28,3140,416,1 Males: ,516,4120,514,550,222,6 Males: ,510,8 Males: 55+ Females - Age All Females270,232,8310,236,890,139,2 Females: ,230,6310,236,590,139,2 Females: ,229,3290,334,980,135,9 Females: ,219,5230,327,560,129,2 Females: ,318,4 Females: 45+ Females: 6-14 Females: ,211,180,29,1 Females: ,29,1 Females: Females: Females: 55+ Fuente: Comscore

| Copyright ® 2014 Netsonic - Todos los Derechos Reservados. USA, México, Colombia, Chile, Costa Rica, Bolivia, Perú, Brasil, Venezuela, Argentina, Ecuador, Portugal COBERTURA POR EDADES Fuente: Comscore TOTAL Target Audience (000) % Composition Unique Visitors Total Audience ,0 Persons - Age Persons: , Persons: ,8 Persons: ,8 Persons: ,8 Persons: ,9 Persons: ,2 Persons: ,0 Persons: ,0 Persons: ,9 Persons: ,7 Persons: ,2 Males - Age All Males ,7 50,7% HOMBRE- 49,3%MUJER Males: ,0 Males: ,9 Males: ,3 Males: ,6 Males: ,1 Males: ,7 Males: ,7 Males: ,6 Males: ,6 Males: ,4 Males: ,7 Females - Age All Females ,3 Females: ,8 Females: ,0 Females: ,5 Females: ,2 Females: ,9 Females: ,5 Females: ,3 Females: ,4 Females: ,3 Females: ,3 Females: ,6

| Copyright ® 2014 Netsonic - Todos los Derechos Reservados. USA, México, Colombia, Chile, Costa Rica, Bolivia, Perú, Brasil, Venezuela, Argentina, Ecuador, Portugal UNIFICANDO EL VÍDEO EN INTERNET