Edgar Arana Cisco Systems Peru earana@cisco.com Comunicaciones IP Edgar Arana Cisco Systems Peru earana@cisco.com

Retos en las empresas de hoy Necesidad de incrementar la productividad, reducir costos operativos e incrementar las ganancias Seguridad, tanto personal como de red Avances tecnológicos causados por Internet y la revolución wireless Hacer empresa virtual Evolución del envío de servicios hacia clientes y empleados

Que tecnología mejorará la productivida del empleado? Virtual Private Networks 60% IP Telephony 54% Wireless LANs 47% Wireless Email 30% Mobile Technology 26% Instant Messaging 18% Other 2% Source: Sage Research, January 2003

Convergencia de redes empresariales Telefónica Broadcast IP SAN Voz Vídeo Datos Almacenamiento Convergence leads to richness of the network

Convergencia de redes empresariales IP Network Red Telefónica Broadcast SAN Voz Vídeo Datos Almacenamiento Convergence leads to richness of the network

Cisco AVVID—Una arquitectura Extremo-A-Extremo Infraestructura Clientes Aplicaciones Servicios Inteligentes de Red Soporte Servicio Call Mgr Servers Call Mgr Servers Inalámbricos Message Servers Cisco IP SoftPhone Telephony Apps Servers Telephony Apps Servers Directory Servers Malla IP Cisco Teléfonos IP Cisco Video PCs Switches Content Servers Content Server Gateways Routers Administración Administrable Abierta Disponible Escalable

Razones detrás de la convergencia Una sola red habilita todos los flujos de información en la compañía Reduce la complejidad Apalanca mejorías de desempeño de redes IP Acceso inmediato a información estratégica corporativa

La infraestructura

Antes: Topologías Separadas Categoría 5 PC de Escritorio Switch Ethernet Categoría 3 ó 5 Conmutador Teléfono Digital Proprietario

Comunicaciones IP: Beneficios de la convergencia Switch Multiservicio PC de Escritorio Beneficios: Menos activos fijos / equipo convergente Cableado estructurado convergente Costos de mantenimiento son menores Costos de entrenamiento son menores Presupuestos convergentes (red, telecom y sistemas)

Evolución tradicional de voz a Telefonía IP Usuario A Usuario B Red Publica de VOZ Medicina PBX PBX Voz sobre IP DATOS Cisco CallManager Sistemas

Evolución tradicional de voz a Telefonía IP Usuario A Usuario B Red Publica de VOZ Medicina PBX Voz sobre IP PBX DATOS Cisco CallManager Telefonia IP Sistemas

Evolución tradicional de voz a Telefonía IP Usuario Internet Home Worker Usuario A Usuario B Red Publica de VOZ Medicina PBX PBX Internet Voz sobre IP DATOS Cisco CallManager Ilo-Moquegua X PSTN Telefonia IP Sistemas

Source: Sage Research, Business Communications Beneficios de la Telefonia IP Benefits Realized Source: Sage Research, Business Communications Review July 2003 Movimientos rapidos, añadiduras y cambios Apertura de nuevas oficinas en menor tiempo Menos viajes Mayor facilidad para cambiar espacios de trabajo No etiquetas a los Telefonos Productividad remota mejorada

ROI en Instalaciones de CallManager 2100+ Clientes a la fecha ROI Positivo el 78% de las veces ROI promedio entre 16 y 18 meses $334 de ahorro anual por usuario en promedio Avg. % Contribucion al ahorro Toll-Bypass/Voice/Data Access Mantenimiento y equipos 22% 34% 44% Administracion De red

Caso de estudio - antes: 700+ PBXs o Key Systems Administracion y mantenimiento diferente en cada lugar Planes de numeracion, directorios y voicemails separados Diferentes funciones en cada lugar PBX/ KTS PBX/ KTS Branch 3 Branch 2 PBX/ KTS Branch 4 PSTN PBX/ KTS Branch 1 PBX/ KTS PBX/ KTS Headquarters Branch 5 PBX/ KTS Branch 700 PBX/ KTS PBX/ KTS Branch 699 Branch 698 SouthTrust Bank—Antes

Despues: 1 Cisco Virtual PBX para 700+ Oficinas Una sola “virtual PBX” Administración y mantenimiento centralizados Planes unificados Caracteristicas idénticas distribuidas Branch 3 Branch 2 Branch 4 PSTN Branch 1 Headquarters Branch 5 Branch 700 Branch 699 Branch 698 SouthTrust Bank—Despues

Productos de Telefonía IP

¿Qué es el Cisco CallManager? Aplicación de Software de Cisco AVVID (Architecture for Voice, Video and integrated Data) Provee procesamiento de llamadas, control de llamadas, y control de funcionalidades de teléfonos, gateways y otros dispositivos

Teléfonos IP Cisco y SoftPhone 7940G/7960G 2 a 6 líneas, pantalla basada en pixeles, Manos libres, 2 puertos con QoS (802.1p/q) – VLAN, inline power o fuente 7905G Una línea, pantalla de alta resolución basada en pixeles 7910G Una línea, pantalla de caracteres 7935 Manos libres Full-duplex 7914 Módulo de expansión de líneas Cisco IP SoftPhone Aplicación en PC para usuarios móviles 7940G 7960G 7905G 7910G Directory Access to corporate and personal directories. Information is accessed by first activating a “directory key” and then selecting desired directory. Quick dial by scrolling through directory and highlighting ‘name’ will allow out-pulsing of digits associated with telephone number. User Guide / Feature Description A ‘How to use” description associated with each feature. Step-by-step procedures displayed upon activation of features. Basic explanation of each feature associated with and accessible from the terminals. Explanation is accessed by first activating an “information key”, and then selecting the function/feature in question. Unified Message Information Display list in Message Center or Voice Messaging system. Information is accessed by first activating a “message key”. User may be prompted for ‘password’. User can then scroll through message list and select message to be heard or read. Services Access to servers providing text based applications such as on-line news, weather, stock or company resource information. 7960G +2 x 7914 7935 IP SoftPhone

Teléfonos IP Cisco 7902G Una línea, sin pantalla, inline power o fuente, funcionalidad básica 7920G Una línea, pantalla de alta resolución basada en pixeles, inalámbrico 7902G 7920G

Wireless IP Telephony Cisco CallManager Power Power No Power

El Nuevo 7970G 7914 style line keys Improved User Interface 2 Extra line keys Color backlit High (CIF) res touch-screen New softkey Left & right added to rocker New Display Control Key External speaker and mic

Aplicaciones de Telefonía IP

Cisco IP SoftPhone Habilita DID portátil Trabaja con VPN a la red corporativa Soporte a Claritel i750 USB IP SoftPhone caveots If using NT security, requires NT domain win 95,98 requires print and file sharing to be on Avvid directory-based security early test cycle- does not require either. 1.1.1.1 Call Initiation Users will be able to initiate calls in many ways: Double-click on a directory entry. Drag a directory entry onto a “line block” (area of the dialog representing a line appearance). Select an address from a drop-down list of recently dialed addresses (redial). Start typing in the upper text field of an idle call block and press Enter or hit the "Dial" button. Addresses will not be limited to E.164 format; any address that is valid in the AVVID will be allowed. 1.1.1.2 Call Reception User’s should be able to answer calls manually by hitting a shortcut key combination , clicking on a button on the screen or making a collocated phone device go off-hook. They should also be able to configure the SoftPhone to automatically answer the phone. When the SoftPhone is in Standalone mode, the user should be able to select a customized greeting recorded in an audio file to be played to the caller upon going off-hook. 1.1.1.3 Caller ID Since the time a call is being offered, all Caller ID information will be displayed for the call. This information will include caller address (phone number), name and number dialed. 1.1.1.4 Call Deflection The user will be able to “deflect” a call to voice mail or to another destination while the call is being offered to him/her. A list of the most recently used destinations used for deflecting will be available for the user to choose from. http://www.clarisys.net/cisco_claritel.htm

Typical Topology for Remote VPN Connection Funcionalidad VPN Typical Topology for Remote VPN Connection Internet Cisco 3000 VPN Concentrator Customer Internet Router Cisco IOS® Router Configured with PAT IPSEC Tunnel Switched Backbone This scenario involves a remote user using the Cisco VPN 3000 Concentrator Software client on a Windows 2000 laptop. The user wishes to establish a virtual private network (VPN) tunnel thought the local Internet service provider (ISP) and into the Corporate VPN 3000 Concentrator. The local user is on a remote network using an RFC 1918 address scheme and a Cisco IOS® Router performing Port Address Translation (PAT) by overloading a public IP address on another interface. The VPN functionality is solely configured on the softphone client; hence this confiiguration and scenario hold true for Cisco CallManager clusters 3.0 and above. Corporate CallManager Sales Person at customer site using Cisco 3000 VPN Client and Cisco SoftPhone Corporate Network

Oficina Transportable Not part of the IP Phone Productivity Services rather an integral feature of CallManager 3.1 You can also come up to any phone in a cluster and look at your calendar, email and personal contact information. Usuario hace log-in en un teléfono IP Cisco en oficina remota Programación personal llega al teléfono remoto Ideal para trabajadores móviles

Convergencia en acción! El valor del IP…Telefonía a un siguiente nivel.. 7960 IP Phone Dialing Se inicia una llamada de voz y video Voice Video Audio en el Telefono Video en la PC (Cisco Video Telephony Camera ) Association Cisco VT Advantage… running on PC, associated with IP Phone in Cisco CallManager PC se asocia al telefono Convergencia en acción!

Aplicaciones XML corren sobre teléfonos IP de Cisco => Habilitador de Servicios

¿PORQUE CISCO?

3:1 Ratio Razon Financiera May 2001 March 17, 2003 $100B $156B $135B Riverstone Cabletron Extreme Foundry Redback Ciena Sycamore Juniper Riverstone Enterasys Extreme Foundry Redback Ciena Sycamore Juniper Avaya Alcatel Nortel Lucent Alcatel Market Cap is the future vote of an open market. Cisco’s strong balance sheet means more security for you. Cisco’s strong control of it’s operating expenses allows it to heavily fund R&D, customer support, … when others can’t. Cisco has essentially no long term debt, and $20B in cash & equivalents. Who else comes close? None. Nortel $33B Lucent

Lider en Tecnologia 1,019 technology patents Committed to standards 21.4% of sales spent on R&D Because of it’s strong positive cash flow, Cisco invests heavily in R&D. Intellectual capital - Cisco is first & foremost an innovator. Standards - Cisco has and will continue to help promote open, workable standards. The strength of a good solution is in a great design (GEM process) and rigorous systems level testing. Cisco engineers, literally, have written the book on IP Communications. -  Cisco spends 21.4% of sales on R&D     -  Lucent spends 16.5% of sales on R&D     -  Nortel spends 18.7% of sales on R&D     -  Alcatel spends 11.3% of sales on R&D If you look at other computer technologies companies, the results are even more interesting....     - Siemens = 7.8%     - IBM = 6.2%     - Microsoft = 17.3%     - Intel = 15.1%     - Nokia = 9.6%     - HP = 5.9%     - Sun = 11.5%     - Oracle = 10.5% Another metric is the R&D expenditure per employee.  In this respect, Cisco is head and shoulders above our competition, as follows:     -  Cisco spends $125,700 per employee on R&D expenditure     -  Lucent spends $45,700 per employee on R&D expenditure     -  Nortel spends $63,000 per employee on R&D expenditure     -  Alcatel spends $25,800 per employee on R&D expenditure     -  Siemens spends $12,500 per employee on R&D expenditure  With the exception of a few specialist silicon/biotech companies, no one else comes close to our performance with respect to this metric.

Mas de 5 Millones de Teléfonos IP vendidos Mas Teléfonos IP vendidos que todos los otros fabricantes Mas de 5 millones de Teléfonos IP Mas de 10000 clientes incluyendo la mitad de los 500 top (half of the Fortune 500)

BANK OF AMERICA: 180,000 Teléfonos IP en más de 5800 oficinas Redes Telefónicas Realmente Grandes BANK OF AMERICA: 180,000 Teléfonos IP en más de 5800 oficinas FORD: 50,000 Teléfonos IP BOEING: 150,000 Teléfonos IP CISCO: 44,000 Teléfonos IP