© 2007 Cisco Systems, Inc. All Rights Reserved. VoIP, una realidad Jesús Camacho Linksys VAR

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 2 Visión general del mercado de VoIP. Source: Ovum

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 3 Los beneficios de la VoIP en aumento.

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 4 Las empresas en España (1)

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 5 Las empresas en España (y 2) Medium Businesses (500 – 1500* Employees) Medium Businesses ( Employees) Small Businesses (1-99 Employees) 1.2mEnterprises 16,000Enterprises 1,200Enterprises Source: IDC research for number of employees by segment & IT spend forecast. 1M Employees (9% of Total) 2.2 M Employees (19% of Total) 8.9M Employees (73% of Total) * size band defined as 15% of GMV size band

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 6 Las prioridades de la pequeña empresa 40% de las inversiones en telecomunicaciones de la pequeña empresa será en servicios de VOZ. Las soluciones que más interesan a la pequeña empresa son las relacionadas con movilidad y VoIP.

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 7 Conectividad (voz y datos): Acceso a la información en cualquier momento y lugar. Capacidad de crecer de forma rápida y económica: No tengo personal especializado en IT. Rápida implantación de nuevos servicios, puestos de trabajo, conectividad.. Funcionando todo a la primera…… Económico: Sin altas inversiones iniciales. Se invierte si el beneficio es claro. Pago por servicios. No compra de equipos. Me quiero enfocar en mi negocio!!!! Simplicidad…. Queridos reyes magos: Me gustaría….

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 8 Un canal especializado es la clave de éxito. Profesionalidad Proximidad Confianza Respeto TD LINKSYS Cliente final VAR Provee el servicio. Proveen los terminales IP. Tiene la relación con el cliente final. ADAMVOZ

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 9 Beneficios para el integrador. La pequeña empresa confía en los integradores. Amplia base instalada de PBX prácticamente obsoletas. Ahorro de costes inmediatos (líneas que no se usan, etc.) Nuevas fuentes de ingreso por la venta de servicios de comunicaciones, equipamiento y soporte. Soluciones para distintas sedes muy fáciles de implementar. Posibilidad de soporte remoto. La pequeña empresa busca un único interlocutor.

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 10 Un poco de historia….. Residencial/SOHO/SB division at Cisco Systems Inc Residencial/SOHO/SB division at Cisco Systems Inc Internet access technologies Internet access technologies Advanced mobility solutions Advanced mobility solutions Voip and Entertainment, key factor Voip and Entertainment, key factor

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 11 Un poco de historia….. 4 Nov. 2005, Launch of Linksys One & 7 th Cisco AT 3 Sep. 2005, KiSS Acquisition Jan 2005, Linksys Launch MIMO products Jan 2005, Linksys launch first simple set up initiative for home routers Sept 2005, launch affordable MiMO June 2005, launch trade- in router program for VoIP Router Aug. 2005, Linksys created a BU structure 2 Sept 2005, 3G/UMTS Router with Vodafone April 2005, Sipura Acquisition 1 Feb 2005, Linksys ships 1 Million VoIP in 6 months June 2005, First VPN configuration software for small businesses Oct 2005, Launch of Skype Phone April 15th. 2006, Launch of New WIRELESS N 5 Dec IPhone launch

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 12

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 13 Linksys: Más de 10 millones de puertos de VoIP. Consistencia Consistencia Seguridad Seguridad Liderazgo Liderazgo Soluciones de VoIP de Linksys Soluciones de VoIP de Linksys Stand-Alone ATAs ATAs with Routers Multi-Tenant ATAs IP Telephony Systems for Small Business Business Grade IP Phones Broadband Communication Systems WiFi Phones Home Networking / SOHO Routers & DSL Gateways Más de 10 millones de puertos de voz vendidos desde 2004

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 14 Algunos de nuestros clientes en el mundo: Miles de operadoras confían en nuestras soluciones en más de 50 países.

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 15 Keyyo (France)

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 16 Portugal Telecom (Portugal).

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 17 ¿Que necesito para añadir VoIP en la PYME? Broadband SP Router ADSL

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 18 Escenario 1: Centralita en casa del cliente.BroadbandSP VoIP SP PSTN PSTN GW SPA3102 SPA400 Fax Switch LAN IP phone SPA9xx Router ADSL w/ QoS IP phone SPA9xx IP phone + Bridge Wireless WiFi phone WIP330 PBX IP: SPA9000

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 19 Escenario 2: IP CentrexBroadbandSP VoIP SP (hosted PBX) PSTN Fax Switch IP Phone Router ADSL w/ QoS IP Phone IP Phone + Bridge Wireless WiFi phones

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 20

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 21 Adaptadores de terminales: ModelFXS PortsFXO PortsRouterEthernet Ports PAP2T20No1 10BaseT SPA210220Yes2 100BaseT SPA310211Yes2 100BaseT SPA800080No1 100BaseT

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 22 Teléfonos IP y IP PBX * Via a software license key the SPA941 and SPA942 can be upgraded to 4 extensions. The SPA9000 can be upgraded to support up to 16 stations (Phones). SPA941* Graphical Display 2 or 4 Extensions 4 Line Keys 4 Soft Keys SPA942* Graphical Display 2 or 4 Extensions 4 Line Keys 4 Soft Keys SPA922 Graphical Display 1 Extension No Line keys 4 Soft Keys IP Phones with 1 Ethernet Port SPA901 Wall or Table Mount Rugged Design Flash, Redial, Vol. Buttons No Display IP PBX / Key System SPA921 Graphical Display 1 Extension No Line Keys 4 Soft Keys IP Phones with 2 Port Ethernet Switch and Power Over Ethernet Note: The SPA922 and SPA942 support PoE and as such, do not come with a power supply. Optionally, the PA100 power supply for Linksys IP Phones may be ordered separately. SPA Ethernet Ports 2 FXS Ports Configuration Server SIP Proxy Server Application Server (SIP) Media Server WBP54G G WiFi Dongle for VoIP Uses VoIP Devices Power Adapter Works with Any 5V Linksys VoIP Device VoIP Accessories POES af Compliant PoE Splitter for VoIP VoIP-PSTN Gateways SPA Line PSTN Gateway SPA400 4 Line PSTN Gateway

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 23

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 24 Completando la oferta de equipamiento… SPA932 Módulo de expansión de 32 teclas para el SPA962. Máximo de dos módulos en un mismo terminal.

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 25 Inovando…… WIP310 Asequible: –Compatible SIP 100% Mobil: –Compatible con redes Wifi b/g. –No requiere PC –Soporte de WEP, WPA, SES. Manejable: –Cargador tipo DEC. Necesita: –Acceso broadband. –Servicio VoIP.

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 26 Las ventas de teléfonos IP aumentan.

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 27 Tendencias del mercado (España).

© 2007 Cisco Systems, Inc. All Rights Reserved. CISCO CONFIDENTIAL – Non-Disclosure Agreement Required 28 ¿Preguntas? Jesús Camacho Linksys VAR