ICT Innovation II Valladolid, February 2011 Adjunct Professors from Companies (Profesores Asociados Vinculados a Empresas-PAVES) - Signal Theory and Communication and Telematic Engineering Department - HTS Telecommunications Engineering Telefonica I+D Antonio Sánchez Esguevillas

Área: Lorem ipsum Razón Social: Telefónica Innovación TIC I y II (asignaturas libre elección)  ¿Te atrae la innovación (cambio en la manera de hacer las cosas; aplicación útil de ideas novedosas)?  ¿Eres usuario de las telecomunicaciones? (hay Millones de usuarios de móvil, M. de Internet y 500 M. de Facebook)  ¿Te gustaría inventar las aplicaciones del futuro? ¿Alguna vez has tenido una idea que te hubiese gustado convertir en negocio? Asignaturas eminentemente prácticas (sin examen). 4,5 créditos. Horario flexible. Contacto: Innovación TIC I  Servicios y aplicaciones TIC 1 (especialmente telecomunicaciones). Oferta actual quadruple-play (fijo, móvil, banda ancha, TV). Infraestructuras (All- IP, IMS, 4G y Fibra). Servicios del futuro (Vídeo, M2M, Cloud, eHealth...)  Práctica: ideación servicio innovador 2  1er cuatrimestre: ion&codigo_plan=310&ano_academico=1011&codigo_a signatura=1509 Innovación TIC II  Innovación: impacto para el progreso de la sociedad, principal motor del crecimiento económico. Mejores prácticas y herramientas, desde la I+D hasta la comercialización. La innovación como ejercicio de marketing estratégico. Las TIC aplicadas a los distintos sectores.  Práctica: plan de negocio start-up  2º cuatrimestre: _plan=310&ano_academico=1011&codigo_asignatura=1510 (1) TIC: Tecnologías de la Información y la Comunicación (2) Patente

Área: Lorem ipsum Razón Social: Telefónica 2 Index Description General information & Bibliography Annex

Área: Lorem ipsum Razón Social: Telefónica 3 Description: objectives and programme  Objectives: Introduce the concept of innovation and justify its very large relevance and impact on the progress of society. Comment on the main aspects and tools of innovation best practices, covering the full lifecycle from R&D to commercialization. Stress the importance of innovation as the main growth enabler. Innovation as a strategic marketing exercise. Focus on ICT hyper sector. Practical assignment: write a business plan of a start-up  Programme Practical theory: 1,5 credits (presentations) Supervised practical assignment: 3 credits

Área: Lorem ipsum Razón Social: Telefónica 4 Description: detailed programme  1. Innovation What is it? Is it important? Innovation beyond R&D. Industry (telco) perspective. How to fill the gap between R&D technological (tech push) advances and customer needs (market pull); how to combine technological and commercial innovation; open innovation (leveraging external ideas) and user co-creation; innovation culture; entrepreneurship; ideation... Inspiring ways of pushing forward innovation and making it happen into the real world  2. R&D Leading edge international R&D: US, Japan&Korea PhD programmes R&D methodology Public R&D programmes IEEE (associations)  3. Business plan Addressable market (focus on Europe and Latin America markets), penetration, market share, pricing

Área: Lorem ipsum Razón Social: Telefónica 5 Description: practical assignment  Innovative business that could be commercialized Write a business plan of a start-up around the opportunity Write a business plan of a start-up around the opportunity Present it to the other students Present it to the other students Suggested topic: telecommuting Suggested topic: telecommuting  Evaluation: voting among the students (peer- review)  Group work possible  Format: Short document (max. 8 pages, companion spreadsheet with figure calculations) and presentation (max. 10 slides) Short document (max. 8 pages, companion spreadsheet with figure calculations) and presentation (max. 10 slides)

Área: Lorem ipsum Razón Social: Telefónica 6 General Information  Timetable: 3 weekly hours. Wednesday from 17 to 20h  Credits: 4,5 (1,5 practical theory with professor + 3 supervised practice)  Duration: second semester  Place: Online (Telecommunications School; Telefónica I+D-Parque Tecnológico de Boecillo). Assignment can be done remotely  Evaluation: assignment  Website: on)=P310&controlador(asignatura)=A1510 Multimedia material with the lessons (recorded video and presentations) from the course Multimedia material with the lessons (recorded video and presentations) from the course Blog (innovation links): Blog (innovation links):  Teaching in English

Área: Lorem ipsum Razón Social: Telefónica 7 Bibliography and references  Article:  How to Write a Great Business Plan, William A. Sahlman, Jul 1997, Harvard Business Review  Books:  The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation. A.G. Lafley and Ram Charan (2008)  Innovator's Guide to Growth: Putting Disruptive Innovation to Work (Harvard Business School Press). Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, and Elizabeth J. Altman (2008)  The Innovator’s Solution: Creating and Sustaining Successful Growth (Harvard Business School Press). Clayton M. Christensen, Michael E. Raynor ; (1 edition September 2003) (Innovator’s Dilemma)  La innovación que sí funciona, Dávila T., Epstein Marc J. y Shelton R., Ediciones Deusto, 2006  Periodicals: Innovation (mgmt.): Harvard Business Review (HBR on innovation book with selection of articles), Mit Sloan School of Management, IEEE Transations on Engineering Management/Management Review, Business Week-Innovation, Mckinsey Quarterly... Innovation (mgmt.): Harvard Business Review (HBR on innovation book with selection of articles), Mit Sloan School of Management, IEEE Transations on Engineering Management/Management Review, Business Week-Innovation, Mckinsey Quarterly...

Área: Lorem ipsum Razón Social: Telefónica 8 Annex: Timing (orientative) DayHoursTopic 4 11Introduction 1 2Lesson 1 22Lesson 1 (ctd) 1Lesson 2 33Lesson 2 (ctd) 43Lesson 3 Last3Presentation of assignments by students Notes: course starts 9th February (1) Introduction to the course (the PAVES programme and the host company)

Área: Lorem ipsum Razón Social: Telefónica 9 Annex: Troncal courses related Notes: (1) Telecommunication Engineering: Full description of the courses can be found at Course 1 YearSeme ster Credits (theory+pr actice) ScopeProfessors Proyectos 516jmoral Optional courses: Servicios de Internet (business plan, entrepreneurship…enrmul) (ITTTelematica) ; Sistemas Telematicos III (bus. Plan-alfrec) (Ing. de Telecomunicación); Organización de empresa (ITTT-mayoral)Optional courses: Servicios de Internet (business plan, entrepreneurship…enrmul) (ITTTelematica) ; Sistemas Telematicos III (bus. Plan-alfrec) (Ing. de Telecomunicación); Organización de empresa (ITTT-mayoral) Cátedra Bancaja Jóvenes Emprendedores: torados/VicerrectoradoRelacionesInstitucionales/Empresa/Catedrabancaja&tamLetra=&idM enus=Cátedra Bancaja Jóvenes Emprendedores: torados/VicerrectoradoRelacionesInstitucionales/Empresa/Catedrabancaja&tamLetra=&idM enus=