Force10 Networks: Propuesta de Valor

Presentación del tema: "Force10 Networks: Propuesta de Valor"— Transcripción de la presentación:

1 Force10 Networks: Propuesta de Valor
Mario M. Ueno Regional Director EMEA South

2 Agenda Introduccion de Force10 Networks Portfolio de Productos
Valores para el Mercado y el Canal Casos de Éxito ?

3 “Reliable Networking” Confiabilidad de la Red de Datos
La llave…….. ETHERNET!! “Reliable Networking” Confiabilidad de la Red de Datos

4 Valores de la compañía Comienza en San Jose (CA – USA) 1999
Liderazgo Tecnológico Prestaciones/Confiabilidad Densidad de puertas ethernet Ademas de 10/100/1000, 10 G... Listo a 100 Giga! Presidiendo el Comité IEEE HSSG (40/100G) PRIMERA en suministrar 10 G line rate. Segun Dell´Oro, MAYOR CRECIMIENTO en puertas de 10G En 2007, España como despliegue de Sur de Europa Experiencia en entornos de Datacenter y alta disponibilidad

5 Presencia y Soporte Global
New York Kuala Lumpur Frankfurt Delhi Beijing D.C./Virginia London Toronto Tokyo San Jose Seoul Los Angeles Sydney Force10 has 17 offices around the world with corporate headquarters in San Jose, California and regional headquarters in London, Seoul, Tokyo, Beijing and Chennai. Additionally, Force10 has five technical assistance centers to support its worldwide customer base and provide follow-the-sun service and support. In many regions, Force10 provides two or four hour replacement services. Our recent expansion includes offices in Jakarta, Guangdong, Mumbai and New Delhi. Madrid Dallas Atlanta Mumbai Houston Chicago Shanghai Chennai Guangdong Jakarta Sales TAC HQ Sales & TAC (24 x 7)

6 Force10: Referencias de Clientes
Admin/Invest Data Center Service Provider Enterprise DEC IX Force10 powers the largest Grid in the world—theTeraGrid Force10 powers 15 of the worlds fastest 100 Force10 power 4 of the top 15 super computers Force10 powers every major government lab and super computer center— NCSA, SCSC, Los Alamos, Sandia, LBNL, PNNL, Oakridge, Brookhaven Argonne

7 ¿Dónde Force10 es la MEJOR Opción?

8 La Red es un ACTIVO ESTRATÉGICO de la Empresa
Optimizar Prestaciones Reducir CDP (Coste de Propiedad) based on application and traffic profiles Almost like virtualization… they were only working at 20% now they are being maximized. Optimizar la Red para las necesidades de Tráfico y Aplicaciones Utilización plena de las funcionalidades y capacidades del Switch Reducción de Costes Globales (Inversión + Operación y Mantenimiento) Vida del Producto y migración a los futuros 40G y 100G Force10 Networks, Inc. - Confidential and Proprietary 8

9 Force10: Areas de Éxito Areas Típicas Requerimientos
Confiabilidad y prestaciones de la infraestructura Multiservicio Baja Latencia y altas prestaciones Densidad de Puertos, prestaciones, escalabilidad 10G, no Bloqueo y Confiabilidad. VMware certified (¡solo dos vendors!) Altos Anchos de Banda y Confiabilidad Redes Convergentes High Power Computing DataCenter Virtualización Web 2.0 y Media

10 HPC: Los Top500 en Ethernet & Force10
Tecnologia de Interconexión Arquitectura Clusters 71% de Top500 Usa GE en la interconexión 400 de Top500 son Clusters 284 de Top500 GE en todos los clusters Force10 en más del 30% de los 40 más rapidos, incluyendo #1, #4, #5 y #6 Varios productos Force10 son parte de los más potentes Supercomputadores de IBM, Sun Microsystems, Cray y Dell en la Lista El “top of the line” E-Series se usa en el Supercomputador #1 para alcanzar 1 PetaFlop. Construido con Tecnología PowerXCell de IBM Force10 está en los Supercomputadores Líderes en Europa, incluyendo el nº 1 Jugene en Jülich (Alemania) 10 Force10 Networks, Inc. - Confidential and Proprietary

11 Force10: Escalabilidad y Confiabilidad
Lecciones aprendidas en los Datacenter Empresariales La empresa no existe sin la Red La CONFIABILIDAD es fundamental Reducción del coste total de Propiedad ( CAPEX + OPEX) La integración con Partners Tecnologicos basados en Estándares Enterprise Class Data Center What gives Force10 the credibility to talk about reliable networking? Since the launch of the E-Series in 2002, Force10 has established a history of delivering to market the industry’s most reliable switching and routing. Three of the five most visited websites in the United States – Google, Yahoo and Facebook – depend on the industry-leading reliability characteristics of the E-Series. And from these environments, we learned what it means when the business simply does not exist without the network and how to build a network that is always on for the business. First, reliability is the paramount concern. Second, for environments like this a support organization that is flexible, responsive and global is table stakes. What sets a company apart is the ability to provide sophisticated, high touch service and support that works in partnership with the customer. From our time in the trenches in enterprise class data centers, we’ve learned that there is a significant demand for a Cisco alternative and partnering with best-of-breed solutions to build out that alternative is increasingly being seen as a good way to evade single vendor lock in. 11 11 Force10 Networks, Inc. - Confidential and Proprietary Force10 Networks, Inc. - Confidential and Proprietary 11 11

12 Partners Tecnológicos: Ecosistemas
LAN Ecosystem Data Center Ecosystem In addition to our worldwide network of go to market partners, Force10 has also developed a best-in-class ecosystem of solutions partners. By building relationships with solutions partners, Force10’s customers can build a network optimized for the applications and infrastructure requirements unique to each business environment. Whether enterprise wireless, VoIP or security, or application acceleration or storage, Force10’s partner ecosystem is designed to meet our customers most demanding network requirement while providing protection from single vendor dependencies. 12 12

13 Mercado Mundial de Ethernet $3.8B Switching / Q1 2008
Force10 #2 in 10 GbE Revenue Fastest growing segments in 10 GbE are Storage and Computing Source: IDC 13 Force10 Networks, Inc. - Confidential and Proprietary 13

14 HPC: Force10 es la elección de los Líderes en Procesamiento
IBM Solutions Dell Solutions Sun Solutions IBM BlueGene Deep Computing Sun high Performance Computing Solutions Breakthrough Speed and flexibility Dell Advanced Systems Group—High Performance Computing IBM Cluster 1350 Solutions IBM iDataPlex Dynamic Infrastructure for Web Services Rapid and Secure Infrastructure Deployment 9 Force10 Networks, Inc. - Confidential and Proprietary

15 Productos

16 Gama de Productos: Confiabilidad Extremo a Extremo
Confiabilidad Consistente Data Centers LAN Core Wiring Closet E-Series C-Series E-Series C-Series S-Series C-Series S-Series Combined, the Force10 hardware and FTOS operating system enable Force10 to help enterprises build the Reliable Business Network. We call this Reliable Networking by Force10. FTOS Puntos Clave: * Patentes en elementos Tecnologicos Críticos * Obsesión por los estándares * FTOS: Sistema Operativo Modular y UNICO 16

17 The Force10 E-Series Family Purpose Built Core Switch/Router
Arquitectura Terascale Patentada Unique 3-CPU Architecture FTOS Modular OS With Industry Standard CLI Delivering Predictable Performance Under Load C-SERIES SLIDE Fortunately you can afford our new C-Series Resilient Switch. We’ve taken all the yummy goodness of our big bullet proof E-Series architecture and put it into a more petite package. They make a nice gift for the holidays and ladies love them. Men love them. Your boss is going to love them because they are shiny and have blinky lights and have twice the capacity as anything else on the market for the same price. RELIABILITY – you get the same OS that Yahoo and ESPN have on the C and as I mentioned, our chassis bundle lists at $20k! Force10’s modular OS delivers reliability through both memory protection and hot swappable components like power supplies and line cards – each individual card goes in and out without resetting the system. I have fifty two cards in this deck. Your card flies out of the deck… does three revolutions in mid air and lands in the other hand. Because it is hot swappable it doesn’t crash the rest of the deck. NETWORK CONTROL -- You can Manage, Monitor, and service your network with familiar CLIs. We have the tools to help you rapidly integration the C300 with existing network platforms -- we have plug ins for HP-Open-View, as well as a web based management system SCALABILITY --- Because each of our C300 chassis has room to grow expansion is just a line card away. You want to add 10 Gig just put in a new blade. A little more geek speak for just a moment. The C300 supports 48 port Gig copper cards with and without POE And a 4 port 10 GbE XFP card. In total up to 384 line rate Gig ports or 32 line rate 10 Gig ports You’ve filled up this chassis no problem, the per slot capacity is 96 gigabits per second, so we are only using half the capacity of the C300 chassis TODAY. The C300 is built for tomorrow. Our systems typically deploy for 10+ years. So your TCO is lower and you don’t need to disrupt your office every year or two just to add a few new ports. Lastly this high capacity means you can simplify the network, use fewer devices which reduces space needs, and helps to reduce your troubleshooting costs. Hasta 1260 Puertas 1 Gig Hasta 224 Puertas de 10 Gig Force10 Networks, Inc. - Confidential and Proprietary

18 The Force10 C-Series Family Chasis redundante de “Gama media”
Chasis de 8 y 4 slots PoE and Cost-effective 10 GbE FTOS Modular OS and Hot Insertion Industry Standard CLI and Standards-Based C-SERIES SLIDE Fortunately you can afford our new C-Series Resilient Switch. We’ve taken all the yummy goodness of our big bullet proof E-Series architecture and put it into a more petite package. They make a nice gift for the holidays and ladies love them. Men love them. Your boss is going to love them because they are shiny and have blinky lights and have twice the capacity as anything else on the market for the same price. RELIABILITY – you get the same OS that Yahoo and ESPN have on the C and as I mentioned, our chassis bundle lists at $20k! Force10’s modular OS delivers reliability through both memory protection and hot swappable components like power supplies and line cards – each individual card goes in and out without resetting the system. I have fifty two cards in this deck. Your card flies out of the deck… does three revolutions in mid air and lands in the other hand. Because it is hot swappable it doesn’t crash the rest of the deck. NETWORK CONTROL -- You can Manage, Monitor, and service your network with familiar CLIs. We have the tools to help you rapidly integration the C300 with existing network platforms -- we have plug ins for HP-Open-View, as well as a web based management system SCALABILITY --- Because each of our C300 chassis has room to grow expansion is just a line card away. You want to add 10 Gig just put in a new blade. A little more geek speak for just a moment. The C300 supports 48 port Gig copper cards with and without POE And a 4 port 10 GbE XFP card. In total up to 384 line rate Gig ports or 32 line rate 10 Gig ports You’ve filled up this chassis no problem, the per slot capacity is 96 gigabits per second, so we are only using half the capacity of the C300 chassis TODAY. The C300 is built for tomorrow. Our systems typically deploy for 10+ years. So your TCO is lower and you don’t need to disrupt your office every year or two just to add a few new ports. Lastly this high capacity means you can simplify the network, use fewer devices which reduces space needs, and helps to reduce your troubleshooting costs. Force10 Networks, Inc. - Confidential and Proprietary

19 Force10’s C-Series Comparación Competitiva
Cisco 4510R-E Force10 C300 Cisco 6509 Line Card Slots 8 7 / 8 Industry Standard CLI Yes Modular OS No Serviceability System Power Redundancy 1+1 2+1 Switching Capacity (Gbps) 320 1536 720 Slot Capacity (Gbps) 3 6 5 24 96 40 Line-rate GbE Ports 138 384 280 Line-rate 10 GbE Ports 12 64 28 OK. Now the more cynical in the crowd are thinking. How does the C300 compare to Cisco's 4500 and 6500 Catalyst family? The C300 is the only switch in its class to have a modular OS Today!  The C300 matches the capacity of the 6509 and as I noted, the C300 is only using half of today's switching capacity. And the C300 has nearly 10 times the capacity of the 4500, which means we can support 384 line rate ports, not oversubscribed ports at this level.   Line rate technology will help you ensure you achieve performance parity during wildly varying traffic loading And finally, a lot of the cool advanced PoE power management you are accustom to on the 6509 is also integrated into our C300 That's what we mean by 'NEXT GENERATION VALUE" -- you get a lot for what is in the 6509 in the size and price range of the 4500! Force10 Networks, Inc. - Confidential and Proprietary

20 Optimizar la Red pensando en el Futuro
GbE 10 GbE GbE 10 GbE GbE Force10 C300 Force10 C300 Key Message In the data center, targeting customers that are: Transitioning from GIGABIT ETHERNET to 10 GIGABIT ETHERNET Need a combo of copper, fiber and 10 Gigabit Ethernet Servers NAS NAS Servers Habilitar la Transición de GbE a 10 GbE en el Datacenter 10 GbE Fiber Fiber Copper Force10 Networks, Inc. - Confidential and Proprietary

21 The Force10 S-Series Family Switch/Routers Apilables
Compacto, Flexible y Competitivo High Density Stackable Fiber Switch FTOS Modular OS Full-Featured Layer 2 & Layer 3 High Density Stackable PoE Switches Industry Standard CLI and Standards-Based C-SERIES SLIDE Fortunately you can afford our new C-Series Resilient Switch. We’ve taken all the yummy goodness of our big bullet proof E-Series architecture and put it into a more petite package. They make a nice gift for the holidays and ladies love them. Men love them. Your boss is going to love them because they are shiny and have blinky lights and have twice the capacity as anything else on the market for the same price. RELIABILITY – you get the same OS that Yahoo and ESPN have on the C and as I mentioned, our chassis bundle lists at $20k! Force10’s modular OS delivers reliability through both memory protection and hot swappable components like power supplies and line cards – each individual card goes in and out without resetting the system. I have fifty two cards in this deck. Your card flies out of the deck… does three revolutions in mid air and lands in the other hand. Because it is hot swappable it doesn’t crash the rest of the deck. NETWORK CONTROL -- You can Manage, Monitor, and service your network with familiar CLIs. We have the tools to help you rapidly integration the C300 with existing network platforms -- we have plug ins for HP-Open-View, as well as a web based management system SCALABILITY --- Because each of our C300 chassis has room to grow expansion is just a line card away. You want to add 10 Gig just put in a new blade. A little more geek speak for just a moment. The C300 supports 48 port Gig copper cards with and without POE And a 4 port 10 GbE XFP card. In total up to 384 line rate Gig ports or 32 line rate 10 Gig ports You’ve filled up this chassis no problem, the per slot capacity is 96 gigabits per second, so we are only using half the capacity of the C300 chassis TODAY. The C300 is built for tomorrow. Our systems typically deploy for 10+ years. So your TCO is lower and you don’t need to disrupt your office every year or two just to add a few new ports. Lastly this high capacity means you can simplify the network, use fewer devices which reduces space needs, and helps to reduce your troubleshooting costs. Force10 Networks, Inc. - Confidential and Proprietary

22 Gama de Productos: Confiabilidad Extremo a Extremo
SOLO UNA IMAGEN DE SISTEMA OPERATIVO! Confiabilidad Consistente Data Centers LAN Core Wiring Closet E-Series C-Series E-Series C-Series S-Series C-Series S-Series Combined, the Force10 hardware and FTOS operating system enable Force10 to help enterprises build the Reliable Business Network. We call this Reliable Networking by Force10. FTOS Puntos Clave: * Patentes en elementos Tecnologicos Críticos * Obsesión por los estándares * FTOS: Sistema Operativo Modular y UNICO 22

23 Valores para el Mercado y el Canal

24 Valores para el Mercado
Minimización de los gastos de Inversión y Operativos Simplificación de los diseños de red, al haber menos elementos Protección de la inversión para migración a 100 G ethernet Presencia local en España Reutilización de los recursos de Ingenieria (CLI Estándar)

25 Ejemplo: Preocupaciones del Datacenter…ser más “Verde”
April, 2007: Peter Gross, CEO of EYP Mission Critical Facilities Inc. En grandes Datacenters de varios megawatios de consumo, se Supera el Millón de Euros de consumo Eléctrico Diseños más eficientes pueden reducir el Consumo En la mayoría de Datacenters, el consumo representa hasta la mitad de los costes de Operación. Un Equipo más eficiente reduce los costes de operación al permitir al DC reducir su inversión en equipos de refrigeración..

26 Source: April 2007, EYP Mission Critical Facilities Inc., New York
y…. Dónde se va la “luz”? Equipos de IT representa el 50% Refrigeración 25% Source: April 2007, EYP Mission Critical Facilities Inc., New York

27 Valor de la Densidad de puertos
Eliminar interconexiones innecesarias 4 x 10 GbE uplinks 4 x 10 GbE uplinks OP-EX BTU / hr 12,812 Power 3,760 W OP-EX BTU / hr 67,960 Power 19,920 W 48 x 10 GbE Interconnects 270 line-rate nodes 90 90 90 270 line-rate nodes CAP-EX 75% reducción de inversión > $1 millón en ahorro de costes Uno, frente a CINCO 28 placas de red menos OP-EX 81% menor de potencia 81% menor de refrigeración 80% menos de espacio

28 Valores para el Canal Oferta diferencial respecto a la competencia
Mayor competitividad tecnológica Mejor oferta al cliente final, sin perjuicio del margen La búsqueda de la Calidad vs Cantidad Regionalización Sectorización por mercados Verticales Soporte al Canal con Avanzadas Herramientas de Web Readaptación inmediata de sus activos de ingeniería => protección de la inversión en Formación

29 Tres Casos de Éxito

30 Barcelona Supercomputing Center MareNostrum
One of the racks of MareNostrum is dedicated to the interconnection of the Gigabit network 1 switch Force10 E600 Gigabit Ethernet.  It contains 7 slots in total, 6 of them have cards 10/100/1000 Base-T of 48 ports offering a total of 288 ports GigabitEthernet Reference:

31

32 Making Waves at CERN How do you take data from the world’s largest proton collider and distribute it to scientists around the globe? That’s the challenge the technology group at Geneva-based CERN faced in designing the network to support the Large Hadron Collider (LHC), which is slated to go on-line in 2007.

33 ?

34 (Pista: Actualmente Segundo Proveedor de Puertas 10G del Mundo)
CUESTIONARIO 1 ¿Primera Compañía que entrego al Mercado un Switch Router no Bloqueante con puertas de 10 Gig? (Pista: Actualmente Segundo Proveedor de Puertas 10G del Mundo)

35 RESPUESTA

36 CUESTIONARIO 2 ¿Quién lidera el Comité del IEEE que trabaja en la Estandarización de 40GbE y 100 GbE?

37 RESPUESTA

38 CUESTIONARIO 3 En una red con equipos de Force10 Networks compuesta de: 2 x Chasis C300 con 700 puertos en Fibra 1 Gig 45 Equipos S50 de 48 puertos de cobre 1 Chasis E1200 con 56 puertas de 10 G….. ¿Cuantos Sistemas Operativos he de Mantener?

39 ¡Único Sistema Operativo!
1

40 CUESTIONARIO 4 ¿Qué fabricante de Networking maneja más del 65% de busquedas en internet en el Mundo?

41 RESPUESTA

42 Gracias!