Opening new hotel. Challenge : Transmit the Brand spirit in an international expansion plan.

Presentación del tema: "Opening new hotel. Challenge : Transmit the Brand spirit in an international expansion plan."— Transcripción de la presentación:

1 Opening new hotel

2 Challenge : Transmit the Brand spirit in an international expansion plan.

3 CONCEPT Frendly sexy staff Urban y city-center Best Design Cheap

4 Opening Room Mate Valentina Valentina México D.F.

5 International casting online To be the new face of Valentina! (each hotel is incarnated by a fictitious character)

6

7 Flyers and Posters for marketing guerilla in Mexico DF Do you want to sleep with me?

8 Room Mate new opening en la web 2.0 Community management (competition, discount…)

9 Opening Party

10 Before- party 1 week befor models will offer offers severals Room Mate presents to the citizen of Mexico DF

11 Befor- party Models will offer offers flyers with a special code. With this code people will enter on the Room Mate website and maybe win invitation for the event or other presents

12 Booking interviews with mr President of Room Mate Hotels ( The Face of Room Mate Hotels).

13 Invitados Vip Medios de comunicación Instituciones públicas Equipo Room Mate ACTO

14 El Acto

15 HR Artists: Actors, DJ y jazz mexican band Room Mate: Waiters PR Security Catering

16 ACTO

17 19H30 : DJ, actores, grupo de música, catering, azafatas, seguridad, guardarropa, equipo Room Mate preparado 20H00 : Llegada Invitados, photo - call 20H00 : Gestión de la lista a la entrada

18 A partir 20H Cóctel 21H30 funny visit of the Rooms with surprises

19 POST - ACTO Carta de agradecimiento Informe Equivalente Publicitario: 782 844 € Coste total del evento: 31 518 € ROI: 750 482 €