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Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 1 Exclusive and Tequipment product training Porsche Latin America.

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Presentación del tema: "Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 1 Exclusive and Tequipment product training Porsche Latin America."— Transcripción de la presentación:

1 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 1 Exclusive and Tequipment product training Porsche Latin America Miami, november 2004

2 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 2 Exclusive and Tequipment product training 1. Introduction Exclusive and Tequipment - The structure of the Porsche Personalization 2. Exclusive and Tequipment programmemes, Model Year The Exclusive/Personalization programme for the new 911 Carrera and 911 Carrera S 2.2 Price trend of the Exclusive/Personalization programme for the new models 2.3 The Exclusive/Custom Tailoring programme for the new 911 Carrera and 911 Carrera S

3 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 3 Cursillo de producto Exclusive y Tequipment 1. Porsche Exclusive y Tequipment - La estructura de la personalización Porsche 2. La oferta Exclusive en el modelo del año La oferta Exclusive/Custom Tailoring para el nuevo 911 Carrera y el 911 Carrera S 2.1 La oferta personalizada Exclusive para el nuevo 911 Carrera y el 911 Carrera S 2.2 Establecimiento del precio de la oferta personalizada Exclusive para los nuevos modelos

4 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 4

5 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 5 1. Introduction Exclusive and Tequipment - The structure of the Porsche Personalization Porsche ex factory and aftermarket Personalization - structure overview - 1 st level Exclusive/ Personalization programme 2 nd level Exclusive/ Custom Tailoring programme 3 rd level Exclusive unique special wishes Personalization options e.g. Litronic, sun roof Leather in colour to sample e.g. Magnolia, Lipstick Exterior in colour to sample e.g. Slate Grey Z-orders e.g. deviating stitching Responsibility: Exclusive department Mounting: Exclusive workshop ProductionResponsibility: Exclusive department Mounting: Production Tequipment e.g. child seats, transport solutions, etc. Responsibility: Tequipment department Mounting: Porsche Center New car order Additional products for new car sales Tequipment e.g. summer and winter wheel sets, floor mats, interior packs etc. Products for Aftermarket cars

6 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 6 1. Porsche Exclusive - La estructura de la personalización Porsche Responsabilidad: Departamento Exclusive Montaje: Fábrica Exclusive/Custom Tailoring Responsabilidad: Dpto.Tequipment Montaje: Centro Porsche Sinopsis sobre la estructura de personalización de Porsche 1 er nivel Oferta Exclusive/ personalizada 2º nivel Oferta Exclusive/ Custom Tailoring 3 er nivel Deseos especiales Exclusive Oferta personalizada p. ej. Litronic, navegación cuero en color personalizado p. ej. magnolia, pintalabios colores personalizados (exterior) p.ej. plata cubanit pedidos Z p. ej. costuras con hilo en color diferente ProducciónResponsabilidad: Dpto. Exclusive Montaje: Producción Tequipment p. ej. asientos infantiles, sistema transporte techo Pedido de vehículo nuevo Productos adicionales al comprar vehículo nuevo Productos para vehículos usados Tequipment p. ej. juego neumáticos completo verano, alfombrillas

7 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 7 The new Porsche 911 Carrera and 911 Carrera S. New Ways. For Porsche and Exclusive. With the market introduction of the new 911 Carrera and 911 Carrera S Porsche Exclusive starts with about 40 options in the Personalization programme Most of the options are available from October 2004 on There is no constraint with the leather equipment or other I-options Popular Top Sellers of the previous model are a part of the Personalization programme from the very beginning The early integration of the Exclusive department into the development process of the new model made the precise coordination between Standard I-options and Exclusive I-options possible The standard product itself has an increased quality. In the same time the standard components still offer a high potential to finish details through the Exclusive/Custom Tailoring programme 2. The Exclusive programme, Model Year 2005

8 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 8 El nuevo Porsche 911 Carrera y 911 Carrera S. Nuevas tendencias. Para Porsche y Exclusive. Porsche Exclusive dispone durante el lanzamiento al mercado del nuevo 911 Carrera y 911 Carrera S de unas 40 opciones dentro de la oferta personalizada. La mayor parte de las opciones estará disponible a partir de octubre 2004, para casos excepciones ténganse en cuenta las indicaciones. Para las opciones de personalización en los diferentes materiales no existe una obligación para el equipamiento de cuero. Los más demandados del modelo anterior están integrados desde inicio en la oferta personalizada La temprana integración del departamento Exclusive en el proceso de desarrollo del nuevo. modelo ha permitido la incorporación de una gran cantidad de opcionales con responsabilidad por parte de Exclusive. El modelo básico del producto ha aumentado su valor, aunque ofrece un extraordinario potencial para una revalorización de los detalles y, con ello para la oferta Exclusive/Custom Tailoring. 2. La oferta Exclusive en el modelo del año 2005

9 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet The Exclusive/Personalization programme for the new 911 Carrera and 911 Carrera S Engine, transmission and chassis Wheels Interior Leather/natural leather interior Macassar interior Sycamore interior Carbon interior Aluminium Look/stainless steel interior The Exclusive/Personalization programme for 911 Carrera and 911 Carrera S includes options in the categories:

10 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet La oferta personalizada Exclusive para el nuevo 911 Carrera y el 911 Carrera S Motor, caja de cambios y chasis Ruedas Interior Interior en cuero y piel natural Interior en madera macassar, oscura Interior en madera plátano, clara Interior en carbono Interior esmaltado en plata deportivo/ acero inoxidable La oferta personalizada Exclusive para el 911 Carrera y el 911 Carrera S ofrece opciones de las categorías:

11 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 11 Engine, transmission and chassis

12 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 12 Personalization programme I-opt. Coupé Available from approx. 911 Carrera (997) 911 Carrera S (997) 10/04 EXC TEQ Chrome-plated stainless steel tailpipes (X54) Engine, transmission and chassis Tubos finales de acero fino (X54)

13 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 13 Personalization programme I-opt. Coupé Available from approx. 911 Carrera (997) 01/ Carrera S (997) EXC TEQ Chrome-plated stainless steel tailpipes (X54) Engine, transmission and chassis Tubos finales de acero fino (X54)

14 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 14 EXC TEQ Engine, transmission and chassis Sports exhaust system (XLF) incl. sports tailpipes Personalization programme I-opt. Coupé Available from approx. 911 Carrera (997) 01/ Carrera S (997) 10/04 Sistema de escape deportivo (XLF) incl. tubo de escape deportivo

15 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 15 Standard shifting travel EXC TEQ Engine, transmission and chassis Sport shifter (XCZ) Personalization programme I-opt. Coupé Available from approx. 911 Carrera (997) 10/ Carrera S (997) 10/04 Pomo del cambio deportivo (XCZ) recorrido standard

16 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 16 Wheels

17 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 17

18 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 18 Wheels EXC Wheels painted in exterior colour (XD9) Available for: 18-inch Carrera III wheel Standard 911 Carrera Personalization programme I-opt. Coupé Available from approx. 911 Carrera (997) 10/ Carrera S (997) Llantas pintadas en color exterior (XD9) Disponible para: Llantas Carrera III de Carrera serie

19 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 19 Personalization programme I-opt. Coupé Available from approx. 911 Carrera (997) 10/ Carrera S (997) 10/04 EXC Wheels Wheels painted in exterior colour (XD9) Available for: 19-inch Carrera S wheel Standard 911 Carrera S Llantas pintadas en color exterior (XD9) Disponible para: Llantas Carrera S de Carrera S serie

20 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 20 Personalization programme I-opt. Coupé Available from approx. 911 Carrera (997) 10/ Carrera S (997) 10/04 EXC Wheels painted in exterior colour (XD9) Wheels Available for: 19-inch SportDesign wheel option 911 Carrera and Carrera S Llantas pintadas en color exterior (XD9) Disponible para: Llantas SportDesign de 19 Opción 911 Carrera S

21 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 21 Leather/natural leather interior

22 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 22 Interior comparison 996 Personalization programme I-opt. Coupé Available from approx. 911 Carrera (997) 10/ Carrera S (997) 10/04 EXC Instrument dials in interior colour (XFD/XFE/XFF): Sand Beige/Terracotta/Natural Brown in exterior colour (XFG/XFH/XFJ): Guards Red/Speed Yellow/Carrara White

23 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 23 Interior comparación 996 Personalization programme I-opt. Coupé Available from approx. 911 Carrera (997) 10/ Carrera S (997) 10/04 EXC Esfera relojes en color interior (XFD/XFE/XFF): beige arena/terracotta/natural marrón color exterior (XFG/XFH/XFJ): rojo guardia/amarillo speed/blanco carrara

24 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 24 Interior Personalization programme I-opt. Coupé Available from approx. 911 Carrera (997) 10/ Carrera S (997) 10/04 EXC Coloured seat belts Silver-Grey/Guards Red/Speed Yellow (XSH/XSX/XSY) Cinturones de seguridad gris plata/rojo guardia/amarillo speed (XSH/XSX/XSY)

25 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 25 Interior Personalization programme I-opt. Coupé Available from approx. 911 Carrera (997) 10/ Carrera S (997) 10/04 EXC Rear section of centre console in exterior colour (XME) Consola central trasera pintada en color exterior (XME)

26 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 26 Personalization programme I-opt. Coupé Available from approx. 911 Carrera (997) 10/ Carrera S (997) 10/04 EXC Leather package switch panel (E31) Leather finish in interior colour: side air vents (2.5a), side air vent slats (2.5b), central air vent incl. switch trim (2.6a), central air vent slats (2.6b), loudspeaker finisher on switch panel (centre; 2.8b), defroster trim (2.4a), trim strip switch panel incl. cupholder trim (2.3). Leather/natural leather interior

27 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 27 Personalization programme I-opt. Coupé Available from approx. 911 Carrera (997) 10/ Carrera S (997) 10/04 EXC Leather/natural leather interior Kit de cuero color interior en el salpicadero (E31) Tapizado con cuero en el color del interior: Salida de aire lateral (2.5a), láminas entrada de aire (2.5b), moldura interruptor salida aire central (2.6a), salida central del aire (2.6b), embellecedeor en salpicadero (centro; 2.8b), moldura para diafragma de deshielo (2.4a), embellecedor en salpicadero, cinco-piezas (2.3)

28 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 28 Personalization programme I-opt. Coupé Available from approx. 911 Carrera (997) 10/ Carrera S (997) 10/04 EXC Instrument surround leather (XNG) Leather/natural leather interior Parte inferior panel de instrumentos en cuero (XNG)

29 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 29 Personalization programme I-opt. Coupé Available from approx. 911 Carrera (997) 10/ Carrera S (997) 10/04 EXC Thicker three-spoke sports steering wheel in smooth leather (XPA) Leather/natural leather interior Volante deportivo de 3 radios de cuero, forrado (XPA)

30 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 30 Three-spoke steering wheel in smooth leather (459) Three-spoke multi-function steering wheel in smooth leather (431) Three-spoke sports steering wheel leather (435), smooth leather (460) Thicker three-spoke sports steering wheel in smooth leather (XPA) (before CT: thicker steering wheel)

31 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 31 Volante de 3 radios en cuero liso (459) Volante multifuncional de 3 radios en cuero liso (431) Volante deportivo de 3 radios en cuero (435), cuero liso (460) Volante deportivo de 3 radios forrado en cuero liso (XPA) (antes CT: volante forrado)

32 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 32 Personalization programme I-opt. Coupé Available from approx. 911 Carrera (997) 10/ Carrera S (997) 10/04 EXC Door finishers leather (XTV) Leather finish in interior color: door opener trim (3.2c). Leather/natural leather interior Paquete interior del panel de puerta en cuero (XTV) Tapizado con cuero en el color del interior: Moldura delantera del tirador (3.2c)

33 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 33 Personalization programme I-opt. Coupé Available from approx. 911 Carrera (997) 10/ Carrera S (997) 10/04 EXC Porsche crest embossed on head restraints (XSC) Embossing according to current CI guidelines Size approx. 80 mm Leather/natural leather interior Insignia Porsche en los reposacabezas (XSC) Aceñación adecuado las directivas CI actuales Grandeza aprox. 80 mm

34 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 34 Personalization programme I-opt. Coupé Available from approx. 911 Carrera (997) 10/ Carrera S (997) 10/04 EXC Rear section of centre console leather (XMZ) Leather finish in interior color: rear section of centre console incl. ashtray cover (4.4a), storage tray rear section of centre console (4.4d), handbrake lever recess trim (4.4b) Leather/natural leather interior Consola central trasera en cuero (XMZ) Tapizado con cuero en el color del interior: Consola central trasera (4.4a), espacio porta objetos posterior (4.4d), zona de reposo de la palanca del freno de mano (4.4b)

35 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 35 Personalization programme I-opt. Coupé Available from approx. 911 Carrera (997) 10/ Carrera S (997) 10/04 EXC Rear section of centre console leather (XMZ) Leather/natural leather interior Consola central trasera en cuero (XMZ)

36 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 36 Personalization programme I-opt. Coupé Available from approx. 911 Carrera (997) 10/ Carrera S (997) 10/04 EXC Rooflining leather (XMA) Leather/natural leather interior Recubrimiento interior del techo en cuero (XMA)

37 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 37 Personalization programme I-opt. Coupé Available from approx. 911 Carrera (997) 10/ Carrera S (997) 10/04 EXC Sun visors leather (XMP) Leather/natural leather interior Parasoles en cuero color interior (XMP)

38 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 38 Porsche logo in Silver Surround in leather in interior color Personalization programme I-opt. Coupé Available from approx. 911 Carrera (997) 10/ Carrera S (997) 10/04 EXC TEQ Floor mats with leather surround (XX1) Leather/natural leather interior Alfombrillas (XX1) Anagrama Porsche plateado Con cuero en el color de las alfombrillas bordeadas

39 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 39 Personalization programme I-opt. Coupé Available from approx. 911 Carrera (997) 10/ Carrera S (997) 10/04 EXC Leather/natural leather interior Inner sill finishers leather (XTG) Tiradores de puerta en cuero (XTG)

40 Exclusive and Tequipment training Exclusive and Tequipment product training VRS Sheet 40 Wood interior, dark Macassar


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